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        검색결과 4

        1.
        2023.07 구독 인증기관·개인회원 무료
        Crowding is widely observed in various tourism contexts. Compared with natural scenic areas, theme parks have concrete boundaries and are physically, economically, or culturally separate from the surrounding area, it also brings problems with carrying capacity and visitor management. Data shows that China has become a critical theme park market, and crowding has become a major problem for theme park operators in China. This study examined the effects of human crowding on visitors' emotions, satisfaction, and behavioral intentions using the M-R model as a framework. The investigations were conducted in Shanghai Disneyland and Zhuhai Chimelong Ocean Kingdom, 295 and 410 valid questionnaires were collected respectively.
        2.
        2020.11 구독 인증기관 무료, 개인회원 유료
        The purpose of this study is to explore the value structure of sharing economy for consumers, and to construct a model of consumers' continuoususe intentionin the sharing economy. Firstly, based on the characteristics of sharing economy platform technology, this paper explores the composition of platform value (time adaptability, location adaptability, content accessibility) through qualitative analysis. Then through quantitative analysis, this paper explores the influence of platform value on consumers' perception of emotional value and economic value. Finally, on this basis, this paper studies the impact of consumer value of sharing economy on consumer behavior, and compares and analyzes the impact of consumer value of sharing economy on consumers under different product types. In short, this paper aims to study the value creation of sharing economy from the perspective of consumption value, and shape its future development direction.
        5,200원