Gastro-tourism extends beyond what to eat, but also the attractiveness and the environment. It encompasses a tourist experience journey starting from pre, during, until post-travel. Gastro tourism in the new normal engages with traditional vs novel value of experiences. This study aims to answer how Gen Z experiences gastro tourism and the impact of digital technologies using surveys on Tiktok Ads followed by an experiment with an immersive culinary adventure using 3D visual technology.

The Belt and Road Initiative (BRI) is one of the bridges to the globalization of trade. The BRI will achieve all its goals and help each participant nation's economy flourish. Expanding international commerce and reducing inequality among participating nations are indicators of stronger economic growth. This study intends to investigate how the Belt and Road Initiative affects global trade and equality among its participants and elaborate the people perception on BRI in Indonesia and Malaysia. This study uses secondary data to compare the BRI members, while the original data was collected using a survey approach. The four factors evaluated in secondary data are globalization, international trade, equality, and business environment. K-mean cluster, One-way ANOVA, and Partial Least Squares were used for data analysis. The survey is conducted in English on two platforms (online and offline), they are analyzed by Homogeneity of Variances test. The findings indicated foreign debt, political stability, level of corruption, education index, and life expectancy are the differences in the business environments that account for this. If the member nations in the Belt and Road Initiative have favorable conditions in terms of political stability, education, and life expectancy, they will succeed in terms of globalization, international trade, and equality. In addition, the nation should have little foreign debt and less corruption. The last, both Malaysia and Indonesia have positive perception on the BRI and support the country to participate on it.

Despite being one of the world's largest coffee exporters, Indonesia's coffee output for the international market has recently been dropping. Smallholder coffee growers and their cooperatives faced production challenges due to a lack of market demand knowledge, financial assistance, cultivation and processing equipment, and business practice expertise, according to a case study investigation of these groups. The research then conducted a quantitative survey of 84 international customers from 29 countries and enhanced it by speaking with ambassadors of the Indonesia Trade Promotion Centre in nine different nations. These global players' insights produce helpful information, such as product details, pricing ranges, and quality standards. The results show that for smallholder farmers and cooperatives to fulfil the demands of the global market, relevant commercial actors must assist them. As a result, this study creates a model of the coffee value chain that demonstrates how market demand data motivates cooperatives and smallholder coffee farmers to increase coffee output in a diverse business environment. Marketing might contribute to smallholder farmers' and cooperatives' economic prosperity and well-being by using varied insights from foreign consumers.