검색결과

검색조건
좁혀보기
검색필터
결과 내 재검색

간행물

    분야

      발행연도

      -

        검색결과 3

        1.
        2020.12 KCI 등재 SCOPUS 서비스 종료(열람 제한)
        The focus of this research was on Bali, Indonesia as an international tourist destination. The survey strategy involved self-administered questionnaires distributed to collect data and information supporting this research. The sampling method was non-probability convenience purposive sampling, which means that only those respondents who had visited Bali as a destination for more than two times for their holiday by the time the research was conducted were eligible to fill in the questionnaires. There were 300 questionnaires distributed, only 254 of which were valid. Interview was also conducted for data collection in this research. The structural equation modelling approach was used to analyze the data obtained from respondents, who had visited Bali at least two times. The outcomes of this research reveal a positive influence of push and pull motivational factors on tourist satisfaction. Moreover, a positive, significant correlation between satisfaction and destination loyalty can be seen in this research. With the aim to sustain and enhance destination competitiveness, the results of this research will be beneficial for stakeholders of Bali as a destination. This study helps stakeholders identify push and pull motivational factors in order to better prepare marketing strategies and utilize indicators of push and pull motivation that affect tourists’ experience during their stay.
        2.
        2020.11 KCI 등재 SCOPUS 서비스 종료(열람 제한)
        This study aims to improve knowledge of consumers’ decision-making by testing a conceptual model that considers the hotel’s service quality and service value toward customers’ behavioral intentions using a mediator, which is the role of consumers’ satisfaction. The object of this research is five-star hotels, which has become a significant segment of the general hotel industry and is undergoing rapid expansion. This research is a quantitative research using questionnaire as the sampling method answered by people who have stayed at five-star hotels before. The total of 150 valid respondents were used in this study. The collected data was processed by a statistical tool software, Partial Least Square (PLS). The major findings of this research showed that the relations between service quality and service value of five-star hotels do not have significant positive impact on consumers’ behavioral intention, nonetheless the mediation analysis shows that customers’ satisfaction partially mediates service quality and service value with consumers’ behavioral intentions to stay. It means that in this case, consumers’ satisfaction has an important role to mediate service value quality and service value. As a result, the study shows that four out of six hypotheses are supported. A couple of recommendations are suggested for further research.
        3.
        2020.10 KCI 등재 SCOPUS 서비스 종료(열람 제한)
        This study analyzes the effect of quality of services provided to the students’ in relation to their satisfaction and loyalty. Respondents in this study were seventh semester students of Universitas Muslim Nusantara Al-Washliyah, the total number of students was 312. Data analysis techniques in this study used was SEM (Structural Equation Modeling) using the SmartPLS program. The results showed that students’ satisfaction significantly mediated the correlation between academics and students’ loyalty, between non-academic and students’ loyalty, between reputation and students’ loyalty, and between campus access and students’ loyalty; on the other hand, students’ satisfaction was not significant in mediating the correlation between program issues and students’ loyalty. The findings suggest that it is necessary to improve the quality of lecturers to improve students’ academic abilities and communication skills. As far as non-academic aspects are concerned, conducting training and development efforts and increasing awareness programs for administrative staff is important. For the reputation aspect, to carry out several marketing campaigns which predict to have an effect upon students in building positive perceptions of campus has to be executed as well. Meanwhile for access aspect, it should be made certain that every student can have direct access to staff employees, and it is necessary to improve dimensions which can increase students’ satisfaction so that students are convinced of their choice of campus and then they are likely to recommend their chosen university and spread positive things about their institutions.