본 연구는 도시재생에서 녹지율과 오픈스페이스 비율 등 생태환경요소가 도시재생과 어떠한 관계가 있으며 영향이 있는지를 탐색하기 위하여 한국토지정보시스템(KLIS)에서 지리정보시스템(GIS)분석으로 지표를 추출하여 경험적 분석(Empirical Analysis)를 통해 생태환경지표를 탐색하는 것이 목적이다. 이를 위해 도시재생 선도지역 및 일부 활성화 지역을 대상으로 각 현황별 하위 항목을 지표로 선정하고, 각 항목에 대한 정량적 데이터를 가지고 도시재생의 중요한 평가 지표가 무엇인지를 파악하고자 상관분석 및 회귀분석을 진행하였다. 그 결과 생태환경적 요인인 녹지율과 오픈스페이스 비율, 주택보급률, 기초생활수급자비율간의 상관성이 높게 나타났다. 그리고, 지표 간 영향력을 파악하기 위해 회귀분석한 결과 녹지율과 기초생활수급자 간의 영향력이 높게 나타났다. 이는 향후 도시재생사업을 추진함에 있어 물리적인 요소뿐만 아 니라 공원 및 녹지 등의 생태환경적인 요소도 포함할 필요가 있음을 시사한다. 지금까지 도시 재생 연구는 건물, 산업, 문화 지표 등을 중심으로 많이 이루어지고 있으나 향후에는 생태환경 적인 요소에 관한 연구가 필요하다는 것을 경험적 분석을 통해 알 수 있었다. 또한 녹지율과 오픈스페이스 비율에 대한 정의와 통계 데이터 부족 등으로 구체적인 방향을 제시하지 못 한 연구의 한계가 남으므로 이와 관련된 통계구축 연구도 필요할 것으로 유추된다.

People want to watch a sports game which cannot anticipate the result until the end of the game. Sometimes, however, excessive tension of contest lowers the interest of audience. Vast amount of existing researches have focused on finding explanation about what makes a difference of the preference level of suspense among sports fans and where is the optimal level of suspense. We apply Expected Utility Theory and Prospect theory to illustrate the expected utility of sports spectators. According to our findings, if someone someone who is satisfied more when the cheering team wins, he or she may prefer lopsided match than close match. And fans who support winning team, which means team which wins often, prefer lopsided match to close match because they forecast their team will win more than fans who support losing team, which means team which loses often. We manipulate the level of satisfaction when the cheering team wins (S) and subjective forecasted probability of win before the game (Q) of respondents and measure the utility of them toward difference game aspect (P) to verify our hypothesis. This study was carried out to investigate how the satisfaction of sports spectators will change according to the change of the game aspect. In particular, research model was set up using the Expected Utility Theory and Prospect Theory of economics. The use of economics models to explain sports consumer behavior is different from that of previous studies, and consumers' prior expectations can affect the current game viewing based on Prospect Theory is another contribution of this research.

People face various situations that they have to decide whether to buy or not, before uncertainty is resolved. Under the uncertain conditions, it is most crucial part for consumers that they should consider the expected valuation derived from purchasing tickets or services. Thus, it is important to contemplate buyer uncertainty about future valuation. Xie and Shugan presented the relationship between spot price and advance price in a situation that involves uncertainty. Their findings provide the explicit advance pricing strategies that can create profit improvements (Xie & Shugan, 2001). Their findings lay a foundation of this problem, because buyers are almost always not sure about their future valuations for most services (Xie & Shugan, 2001). In addition to these findings, the researchers found that profits under option pricing strategy outperform those from advance pricing strategy (Preethika Sainam, 2010). They introduce the concept of consumer options and analytically prove that consumer options can make more profits and also can protect consumers from the pitfall derived from unwanted outcomes (Preethika Sainam, 2010). In this paper, we want to consider this problem under more complex and real circumstances. We include one more pricing strategy, discounted advance pricing, which is often called early bird pricing. Furthermore, we divide consumers in two types, risk-neutral consumers and risk-averse consumers. We present a simple analytical model in what conditions each pricing strategies can out-perform others based on consumer types and capacity types.