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        검색결과 2건

        1.
        2020.11 구독 인증기관 무료, 개인회원 유료
        BACKPACKERS’ ONLINE ACTIVITIES DURING THEIR TRAVEL JOURNEY AND E-WORD-OF-MOUTH
        Silvia Cacho-Elizondo, Catherine Lejealle, Jean Michel Chapuis
        Global Marketing Conference 2020 Global Marketing Conference at Seoul pp.971-976 글로벌지식마케팅경영학회
        This research analyzes the relationship between backpackers´online activities related to brands by identifying benefits (functional and experiential) that they seek and the impact of those benefits on the eWom generated during their travel journey.
        4,000원
        2.
        2020.11 구독 인증기관 무료, 개인회원 유료
        STRENGTHEN BRAND RELATIONSHIPS THROUGH OFFLINE, ONLINE AND VIRTUAL INTERACTIONS: AN EXPLORATORY STUDY IN THE MEXICAN CONTEXT
        Martha Rivera-Pesquera, Silvia Cacho-Elizondo, Rafael Durá n-Dergal
        Global Marketing Conference 2020 Global Marketing Conference at Seoul pp.835-840 글로벌지식마케팅경영학회
        4,000원
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