Since the 21st century, to the worldwide computer, broadcasting, communications and other technologies have be developed. because of the Internet allows real-time information delivery, Information Society that was done quickly. In this study, using information technology, Active measures to enable e-commerce in agriculture is discussed. agricultural e-commerce to the consumer satisfaction surveys were conducted, too. In addition to, as a e-commerce features, informance, convenience, interface presented. After research results, I think information, convenience, interface is important to consumers. Consumers will be spent on activities having a new value. To respond to these consumers, Companies must evaluate the internal capabilities. and outside the assessment continuously. E-commerce will give an effective way to companies. And e-commerce will develop further in the future. Therefore, e-commerce will be done by the long-term plan.

The purpose of this research was to investigate and analyse the internal structural organisation of UK's urban fringe management initiatives and its roles. Caerphilly Mountain Countryside Service and Thames Chase Community Forest Initiatives were investigated. The Caerphilly Mountain Countryside Service Initiative operates through a tiered structure consisting of the Caerphilly Mountain Joint Committee, the Officers' Working Party, and the management team. The Thames Chase Community Forest Initiative is operated through a tiered structure comprising the Thames Chase Joint Committee and the management team. Although the role of each management initiative is invested differently in certain internal organisational bodies, such as the governance body and the management body, what is common to all the urban fringe management initiatives is that the governance body within each management initiative tries to speak with one voice to bring about an effective operation process, and the management team employs a variety of devices to secure the enrolment of a variety of interest groups in its operational processes.

Regarding to the ecotourism for environmental conservation, tourists's consciousness and attitude on environment should be dealt with importantly more than the mass tourism. The purpose of this study is to identify the effects of the tourist's environmental consciousness on the ecotourism attitudes. As a result, it was analysed that the more people had interested in environmental problems, positive activities in the environment, the more people had the ecotourism attitudes. This suggested that for development of the ecotourism, it were needed to change tourist's attitude to friendly environment, to make higher consciousness about environmental conservation.

It is difficult to define the urban fringe using a specific geographical designation in the physical planning system because the existence of the urban fringe is certainly not equal in all directions from the inner urban area to the rural area, and is often a discontinuous spatial phenomenon from the inner fringe to the urban shadow. Nevertheless, the urban fringe raises land use management issues which stem from its own peculiar set of land use characteristics. For example, in the UK, how the public can enjoy access to the countryside in the urban fringe while at the same time recognising and acknowledging the importance of landowners and farmers property rights? how can a poor quality environment and degraded landscape be improved aesthetically and physically to meet the multiple recreational needs of a diverse population when local authorities are confronted with limited ability to fund and acquire land for these purposes? The challenge of addressing these land use management issues necessitates approaches which build a coalition of interest groups and public and non-government organizations in the management processes in order to improve the physical, economic and social environments and facilitate the management mechanism.