Although excessive intake of sodium is known to cause various diseases and threaten public health and policies for reducing overconsumption of sodium are being implemented, the theoretical research on sodium intake is incomplete. This study attempted to provide a policy basis by examining whether or not planned behavior theory, which is a typical health communication theory used to describe health-related behaviors, can be applied to explain sodium intake behavior. Especially, sodium ingestion behaviors were compared using the theory of actions planned for men and women as well as young people, middle-aged, and elderly persons, who are predicted to show differences in eating habits. In this study, questionnaires were prepared to measure the daily eating habits of subjects and subordinate factors of planned behavior theory: behavioral beliefs, outcome expectations, normative beliefs, compliance motivation, and control beliefs. Questionnaires were given to 93 college students and their families. As a result of the difference analysis and path analysis of the questionnaire responses, the following suggestions were obtained. First, age difference is more obvious than sex difference in terms of low salt intentions. For example, older people are healthier than younger people in terms of eating habits and health concerns. Second, the elderly are more likely to practice the low-salt formula when they are provided information on the benefits and effects of the low-salt formula compared to younger ones. Third, systematic efforts are needed to promote a culture that emphasizes the health benefits of a low salt diet rather than providing piecemeal information on the advantages and effects of a low salt diet.

본 연구는 사전지식 수준이 어떠한 조절요인을 통해서 소셜커뮤니케이션 행동을 하는지를 검 토하였다. 정치쟁점 ‘사드’에 대한 사전지식 수준이 관여도와 뉴스신뢰도에 미치는 영향을 검증 한 결과, 관여도 구성 요소중 이슈관여, 가치관여 측면에서 차이를 보였고, 뉴스신뢰도에는 영향 을 미치지 않았다. 정치쟁점 ‘사드’에 대한 사전지식 수준이 소셜커뮤니케이션 행동에 미치는 영 향을 검토한 결과, 정보전달과 정보공유행동에 유의미한 차이를 보이지 않았다. 그러나 정치쟁점 ‘사드’에 대한 사전지식 수준과 소셜커뮤니케이션 행동의 관계에서 관여도와 뉴스신뢰도가 조절 요인으로 효과가 있는지 살펴보았다. 그 결과 모두 조절요인으로서 효과가 있는 것으로 나타났 다. ‘좋아요’에는 뉴스신뢰도와 가치관여가 조절변인으로서 통계적으로 유의한 것으로 나타났다. ‘댓글달기’는 가치관여가 가장 높게, 정치관여가 조절효과를 보였다. ‘공유하기’의 경우엔 뉴스신 뢰도, 이슈관여, 정치관여, 가치관여등 모든 요인이 유의미한 영향을 주는 것으로 나타났다.

공지영의 『도가니』는 구별짓기와 차별의 문제를 고발하고 있다. 그리고 작 품에 대한 대부분의 선행 연구들은 장애인에게 가해진 학대와 폭력을 현실 비 판적 관점에서 다루고 있다. 그러나 작품 속에 나오는 장애에 대한 심층적 해석 은 장애인 당사자들의 입장에서 장애의 문제를 살펴봄으로써 가능하다. 장애인 들은 신체적 혹은 지적 장애로 인하여 자신들만의 독특한 삶의 경험을 가질 수 밖에 없고, 따라서 사회에서 의사소통을 하는 데에 특별한 방식을 취할 수밖에 없다. 하지만 작품 속에 나오는 많은 비장애인들은 장애인에 대한 비합리적 의 사소통 방식을 보여주고 있다. 다수의 종교인들 역시 종교 공동체의 명분과 안 위를 최우선의 가치로 설정함으로써 사회문제에 대하여 비합리적 태도를 견지 한다. 부도덕 사회에서 비장애인들의 비합리적인 의사소통 방식 그리고 종교는 장애인의 합리적 의사소통을 가로막는 사회적 장벽으로 작동하고 있다. 『도가 니􋺸는 장애담론을 바탕으로 의사소통에 있어서 보편청중의 역할을 강조하는 동 시에 인간 존엄성의 궁극적 가치를 문학적 비전으로 제시하고 있다. 따라서 욕 망의 극대화를 최우선적 목표로 설정하는 자본주의 사회에서 장애담론은 인간 존엄성 회복을 위한 대항담론으로서의 가치를 지닐 수 있다.

전세계 해상 조난 및 안전제도의 시행에 따라 GMDSS 통신설비의 운용과 이에 대한 정확안 활용이 요구된다. 본 연구의 목적은 GMDSS 시뮬레이션 교육이 해상무선통신사의 해상용 통신기기 및 운용에 관한 이해력을 평가하고자 하였다. 이러한 연구의 목적을 달성하기 위해 A1해역에서 발생한 조난신호에 대한 처리능력을 시뮬레이션을 이용하여 전송하는 단일 시나리오는 적용하여 남 녀 10명에게 상활을 이해하고 처리하는 능력을 평가하였다. 평가결과 시뮬레이션을 이용한 시나리오 전략 교수는 연구대상자의 조난상황 처리능력을 향상시키고 해상통신기기 및 활용에 대한 이해력을 높이는 것으로 평가되었다.

The purpose of this study was to empirically examine the effects of salespeople's self-determination, shared value; and communication satisfaction on their job satisfaction, organizational commitment, and turnover intention in a fashion company. Questionnaires were administered to 475 salespeople who worked in fashion shop at the time of the study. The data was analyzed via factor analysis, correlation analysis, and a structural equation model. The results indicated that self-determination was extracted as autonomy, competence, and relatedness. Only the relatedness of self-determination factors was positively correlated with formal and informal communication satisfaction. In addition, recognizing hared value was positively correlated with formal and informal communication satisfaction; whereas, the practice of shared value was positively correlated with formal, but not informal communication satisfaction. Formal communication satisfaction was significantly correlated with job satisfaction and organizational commitment. Conversely, informal communication satisfaction was significantly correlated with job satisfaction, but was not related to organizational commitment. Finally, job satisfaction was significantly correlated with organizational commitment and negatively correlated with turnover intention. Moreover, organizational commitment was negatively correlated with turnover intention. The implications of this research for human resources management within fashion companies are discussed in the concluding section of this paper.

The present study was conducted to investigate the public awareness level of the Korean population on the hazards of radon. Its purpose was to serve as a preliminary study for the development of a risk communication program suited to Korean domestic conditions. An in-house developed questionnaire was used as an awareness surveying tool. Five thousand people (adults) from the general population, randomly selected regardless of their age, academic background, income level, and regional distribution were surveyed. The survey was conducted between December 2015 and February 2016, and completed in a self-reporting format. The survey results showed that public awareness of the radon risk was very low, as indicated by more than roughly 85% of the respondents saying that they did not know what radon was. Moreover, survey results for those who knew what radon was showed a very low level of awareness regarding the physical properties and hazards of radon. Through the findings of the present study, it was confirmed that the awareness of radon hazards among the residents of Korea needs urgent improvement and that the development of a radon risk communication program accounting for age, income, region, occupation, and various information delivery routes is also needed.

Purpose: The purpose of this study was to investigate the effects of communication simulation based on for elderly sensation disorders patient. the elderly population is growing about hearing loss, cataracts on this communication simulation for a nursing student is required. Methods: A nonequivalent control group pretest-posttest design was used. A total of 46 subjects (undergraduate students) participated in they were assigned to two groups: the experimental group(n=24) the control group (n=22). Data - gathering structured questionnaires that included communication competence, academic self-efficacy, and attitude about the elderly. The data were collected and statistical analyses were conducted with x2 test and independent t-test using the SPSS 22.0 program. Results: there was significant improvement in communication competence in the experiment group (t=2.05, =.046) and attitude about the elderly (t=-2.26, p=.033). However, there was no statistically no significant in academic self-efficacy(t=1.17, p=.247) Conclusion: communication Simulation should continue to be developed further for better sensation disorders with elderly patient. Integrated education in particular using a high-fidelity simulator will contribute to improvement in nursing competence.

According to industry reports, a CEO’s strong social presence has a tremendous impact on the company’s reputation and their own image. However, despite being considered as digital influencers, most C-suite leaders fail to establish their own personal brand online. This under-development leads to the following questions: What are CEOs currently doing with their social media and why are CEOs (not) using social media? Interviewing 16 Dutch CEOs, this study explores the impact of the leadership style (transactional or transformational) and leaders' perception of narcissism in online impression management on CEOs’ social media activities. By investigating these relationships, the research further clarifies CEOs’ leadership communication strategies on social media and establishes the drivers and barriers for social media engagement to pave the ways for interested social CEOs. The results suggest that leadership styles may detect the content strategies and motivations of social media usage. The activity level, however, is determined by the perceptions of self-image and degree of a narcissistic impression on using social media. With this finding, we propose CEO social media activities can be typified into four categories: thought leader, storyteller, professional networker and selective performer. Transformational leaders tend to emphasize on being accessible and transparent to their audience. When they are positive about being narcissistic on social media, they are more likely to be a storyteller where they strive for charismatic and authentic content building. Conversely, a more reserved transformational leader would be a selective performer where they only publicize their stories in front of a selected group of audience, mostly through internal platforms. On the other hand, transactional leaders tend to focus on professionalism and efficiency in using social media. The ones who see the benefits of social media and are confident in sharing their own ideas tend to be thought leaders among their professional networks. On the contrary, the reserved transactional leaders rather using social media to connect with their professional network to obtain information than broadcasting their own voices. The study provides insights in how CEOs formulate their leadership communication online; further research should continue exploring the impact of various strategies on corporate performance and stakeholder engagement.

We study the differential effects of a variety of WOM and mass communication activities on the means and on the variances of individual preference parameters. Analyzing the effects of communication on the means of individual preference parameters provides useful information regarding how much WOM and mass communication activities increase or decrease consumers’ preference parameters. Such a study helps us better understand how communication activities influence consumer heterogeneity. This raises a new question: “Do WOM and mass communication activities make consumers homogeneous or heterogeneous in terms of their product preferences?” This important question has not been previously addressed in the marketing literature. We propose a two-level choice model using a hierarchical Bayesian probit to incorporate the differential effects of mass and WOM communication activities, and the proper interaction between communication activities and product attributes. Using actual movie choice data, we analyze the effects of WOM communication activities compared to those of mass communication activities. Furthermore, we measure the differential effects of communication activities and the interaction effects between communication and product attributes. Based on the empirical analysis, we provide relevant managerial guidelines about communication activities.

This paper aims to explain how storytelling becomes interlinked with social media and the conceptual consequences this development implies. In recent years the interest in storytelling has increased within the marketing discipline. Parallel to this development, the traditional media landscape has been subjected to change as a result of digitization and particularly the expansion of social media. Even though the social nature of these media and its associated electronic word of mouth seem to be well aligned with storytelling, extant literature exhibits few attempts to review the storytelling concept in relation to social media. Based on such a review, the contribution of this paper is condensed into six theoretical propositions that point out how storytelling is expected to become increasingly common and dynamic in social media. Therefore, storytelling is suggested to represent a managerial challenge with regard to professional organizations’ marketing approaches but simultaneously allow for increased customer intimacy for those actors who develop successful ways of attracting the interest and engagement of social media users.

The Social Network System (SNS) has possesses unique characteristic which distinguish it in important ways from traditional communications environment because the social network system allows a fundamentally different environment for communication marketing activities. The traditional marketing communications model was uni-directional, due to the fact that mass communication is a one-to-many process whereby a company transmits content through a medium to a large group of people. Today, communication paradigm has shifted online and is many to many, known as a bi-directional strategy. Bi-directional strategy mediates communications model in which 1) consumers can interact with the medium and with each other, 2) companies can provide content to the medium and interact with each other, 3) companies and consumers can interact, and in the most radical departure from traditional marketing environments to determine how brand relationship is affected. In this paper, we use the social network system as a new marketing communication medium. We use the key Mohr & Nevin’s communication strategies: frequency, direction, content, and modality to measure communication quality, and then implement communication quality by using the attitude and e-WOM intentions. Rich understanding of SNS communication quality can help focus the managerial efforts on vital communication factors, which stimulate positive assessments of communication behaviors. Furthermore, practitioners may better understand which dimensions of communication facets/aspects are more appropriate

Most researchers agree that core to the value proposition of luxury brands is their sym-bolic content and the image they convey (e.g., Dubois and Paternault 1995, Albrecht et al. 2013). One of the key mechanisms through which the brand is charged with symbolic content is advertising (McCracken 1986). Advertising is a key medium in the meaning creation process which is strongly controlled by brand management and intentionally used to convey a certain image to consumers (Kim, Lloyd, and Cervellon 2015). Given the importance of advertising to the luxury industry, it is surprising that only little re-search exists that explores how luxury brands build and communicate their brand in ad-vertising (Freire 2014, Mortelmans 1998, Mortelmans 2014). This study closes this gap by identifying the key themes and codes which luxury brands use in their advertising, analyses their usage and evolution over time, category and brand to show similarities and differences between the advertising of luxury brands. This pro-vides the basis to answer the following research questions: • What are the main thematic and stylistic codes that luxury brands use in print adver-tising? • How do the thematic and stylistic codes vary between brands? • How do the thematic and stylistic codes vary between categories? • How do the thematic and stylistic codes vary over time? This research thus contributes to the advancement of luxury advertising theory as it pro-vides a comprehensive framework for academics and practitioners alike, to analyse and design luxury print advertisements. Drawing on research in the areas of luxury advertis-ing and semiotics, we develop a conceptual framework allowing to analyse and catego-rise print campaigns of luxury brands along the three dimensions’ brand, category and time for over 500 advertisements of luxury fashion brands. The study has important im-plications for academic research as well as the luxury industry. This study identifies the identity-relevant and symbolic codes used in creating a luxury brand and thus adds to an enhanced understanding of how luxury is communicated and constructed.

Business model of direct selling is the dynamic and complex multi-level structure. Interpersonal face-to-face communication is the key value creation aspect of direct selling business model. Nowadays more and more sellers employ virtual communication channels instead of face-to-face, thus hindering a traditional relational element. The study explores whether usage of Internet technologies for communication with customers brings benefits or extinguish the direct selling industry. The research is based on the quantitative analysis of all-country paper based survey from 5694 respondents. The statistical analysis of total sample revealed that usage of Internet in general does not give advantages for distributors. However, usage of person-to-person internet communication tool, such as e-mail, allows achieving better performance as measured by earnings per hour worked. Surprising is the fact that the most successful young distributors (at the age under 35 years) do not use internet for communication with customers at all. For distributors over 35 years old neither internet nor e-mail usages have got impact on performance. In rural areas users of internet communication tools show lower performance results. In big cities usage of e-mail provides significantly higher performance, but general usage of internet does not. Consequently, the effects from usage of internet technologies for communication with customers are achieved in case of person-to-person communication. Moreover the most productive sellers give priority to the live communication.

A conceptual paper is developed in regards to the influences of institutional research, word-of-mouth (via internal students and faculties), quality signaling (to external prospect students and stakeholders as potential customers), and customer relationship management, on student recruitment performance as a special form of customer decision. Grounded on the marketing communication perspective, we propose that the student recruitment performance is largely affected by word-of-mouth, quality signaling, and customer relationship management as strategic marketing communications, which are facilitated by institutional research. Institutional research is interpreted as a strategic marketing tool that can help identify, communicate, and visualize the strengths of a university. The conceptual model contributes to the search for marketing mechanisms through which institutional research can generate impact to external stakeholders. Formal propositions and their implications for future, larger-scaled surveys were discussed. From a non-profit organization’s marketing perspective, higher education institutions (HEIs) promote itself by actively communicating the strengths, features, unique positions, and so forth, to its internal and external “customers,” including existing and prospect students and parents, the surrounding community, and governmental units (Kotler, 1982; Licata & Frankwick, 1996). For example, the decision making of that a prospect student in determining if s/he is attending a college can be treated as a cognitive psychological process involving the interaction between a college’s quality signaling and a customer’s evaluation of that signaled quality. Put differently, the “customer decisions” of whether accepting services sold from an university can depend on the result of university-stakeholders communications. With the extant progress in educational theory and practices by adopting a marketing perspective, there are significant unresolved issues in research and practices that warrant more systematic investigation. Knowing the importance of marketing communication, for example, what is the foundation for universities to communicate with internal and external stakeholders? Through what mechanisms and occasions can universities communicate with and signal to stakeholders? To respond to such gaps in the literature, WE propose that institutional research of a university (Knight et al., 1997; Jedamus & Peterson, 1980) plays a role of strategic communication in facilitating internal and external stakeholder communication, engagement, and cognition building. Overall, the propositions include the following. Proposition 1. Institutional research outcomes (i.e., created knowledge) generates significant impacts on students recruitment performance Proposition 2. The impacts of institutional research on student recruitment performance is mediated by strategic marketing mechanisms, including quality signaling, word-of-mouth, and customer relationship management Proposition 3. Quality signaling, word-of-mouth, and customer relationship management intervene interactively on the effects of institutional research on student recruitment

In today’s digital world the role of electronic word-of-mouth (eWOM) communication has been recognized as an invaluable tool in the integrated marketing communications and promotion activities of a wide range of products and services. In particular eWOM has been identified as a critical component of tourism and entertainment marketing such as that used to promote theme park amusement services. This paper examines the effects of social media (SM) relationship variables (Social identity, information, interaction, structure) have on eWOM communication, with mediators of social networks (Perceived usefulness - PU, perceived ease of use - PEOU and actual use -AU) acting as transmitters of those effects. Although previous studies have strongly supported the importance of social identity and personal interaction in enhancing eWOM communication through social networks, they have not been tested as a specific model that is relevant to the theme park industry. This research therefore incorporates those three mediators to enhance the explanatory value of a proposed model. The findings confirm the mediating role of technology acceptance model (TAM) factors, i.e. PU, PEOU and AU, for predicting theme park visitors’ use of eWOM. It is shown that all four exogenous SM relationship variables exert a positive indirect effect on eWOM communication by operating through PU and AU, but not PEOU. Practically, the study features the role of a set of factors that support theme park visitors’ tendency to communicate their experiences to their online network and describes a model which could offer theme park and amusement venue operators a competitive edge over other direct competitors as well as other forms of entertainment.

Information and communication technologies (ICTs) have always mattered in agriculture too. In day-to-day practices of agriculture and allied sectors, the farmers often share their information. Changing weather patterns, soil conditions, pests and diseases always throw challenges to small and marginal farmers. So, the farmer needs up-dated information to cope with and even benefit from these changes. In the developing countries like India, where agriculture still plays a crucial role (over 58% of the rural households depend on agriculture as their livelihood) and the rising population from 1027 million to 1419 million during 2001-16 (a total rise of 38 percent or 1.3 percent per year) pose a lot of pressure on land and other resources to meet the food security needs on one hand and to meet the challenges of globalization on the other. Understanding and addressing these challenges are very crucial, in which ICT can play a major role. With the booming mobile, wireless, and Internet industries, ICT has found a foothold even in poor marginal and smallholder farms and in their activities. The survey conducted among the 120 farmers in Srikakulam district in India revealed that, ICT has revolutionized the agriculture in the modern days. Production and marketing information is accessed by 91% of the sample farmers through mobile in 2015, where it was only 5% in 2005. The extent of use of mobile phones by the farmers varied with the decision to be taken by them like Harvesting, packing, and storing (94%), Selling Decision (91%), Seed purchase (89%), Application of fertilizers and pesticides (88%) and Land preparation and planting (84%), other package of practices (77%). The farmers further opined that, ‘Voice’ was the dominating source of communication (96%) compared to Short Message Service (SMS) (only 27%) and Internet access (10%), as majority are illiterate. The use of camera (71%), Bluetooth (33%), Radio (61%) TV (41%) are the other means of sharing the information. In this context of importance of ICTs in Indian agriculture, greater attention justifies about the applications of ICT’s to alleviate poverty and promote economic growth of the farming population.

Cho Hye-jin. 2016. “Negotiation of Meaning in Computer-Mediated Communication in Relation to Task Types”. The Sociolinguistic Journal of Korea 24(1). 271~309. The present study aims to explore how negotiation of meaning occurs in a task-based CMC among ESL students. Paired with one another, 18 ESL students were asked to engage in online discussion once a week for 3 weeks in order to complete 3 types of language task: jigsaw, information-gap, and decision-making tasks. The finding shows that only a few examples (11%) contributed to negotiation routines. Twenty-one percent of the negotiation routines were identified as modified interactions. The information-gap task elicited the most negotiation routines. However, what the students perceived was different from the numerical results regarding task types. They reported that the jigsaw was the most intriguing and beneficial task rather than the information-gap. Relatively little negotiation routine can be attributed to learner perceptions of tasks. Learner behaviors such as not asking questions, their eagerness to proceed with the task, and face-saving action were observed as efforts to maintain social communication. Sending segmented messages instead of complete sentences was found as a face-saving action as well.