Korean Chinese international trade correspondence belongs to the teaching field of "Special purpose language". It takes various communicative contexts as the premise, and the communicative context is based on the communicative process under the specific working environment of language users. Therefore, it needs appropriate communicative functions to achieve the communicative purpose. In order to achieve the communicative function, the use of specific sentence types obviously contains some convention. The characteristics of high-frequency sentence types in international trade letters have a certain tendency. This paper takes the Chinese E-mail actually generated by the Korean staff of a Korean trading company in their trade with China as the research object, investigates and analyzes its sentence function, and provides empirical data for business Chinese teaching. Compared with the teaching of traditional lingua franca, according to the various social attributes of Korean Chinese international trade exchanges, it is not only the cognitive background of learners and staff, but also the communicative context required by professional work. The core content of teaching should give priority to the specific sentence patterns of communicative function words closely related to work in the actual corpus, and apply them in teaching strategies and methods, To enable learners to acquire the required language communicative competence as soon as possible, it does not emphasize the comprehensive mastery of learning, but can save time and selectively improve communication efficiency.

Chinese business teaching aims to train the ability of learners in language applying, workplace communicating and inter-culture communicating. By now, however, most of the researchers have focused on the teaching designing or the method improving. Few of the scholars noticed the three “inter” dimensions in business Chinese teaching: interdiscursivity, intersubjectivity and interculturality. In detail, the interdiscursivity means the relationship between the text reading and the context understanding, while the intersubjectivity refers to the relationship between teachers and learners. Moreover, the concept “Interculturality” means the way learners understand the different kinds of culture. The study on those three “inter” dimensions in business Chinese teaching could not only help teachers in method applying in business Chinese teaching, but also provide a more efficient way in reading, writing and understanding.

중ㆍ한 문화교류는 이미 오랫동안 발전한 역사를 가지고 있으며 미래에도 계속 발전할 것이다. 더욱 인터넷 매체의 발전과 폭넓은 응용은 중ㆍ한 문화 교류에 새로운 특징을 드러내고 있다. 그리고 이러한 변화는 새로운 도전을 직면하고 있다. 이번 연구에서는 중ㆍ한 문화교류의 필요성과 함께 현황ㆍ 내용ㆍ형식 그리고 인터넷 매체에 의한 중ㆍ한 문화교류의 새로운 특징과 새로운 도전을 분석하였다. 예를 들면, 인터넷 매체에 의한 중ㆍ한 문화교류의 구체적인 경로를 제시하였다. 이는 중ㆍ한 문화교류의 장기적 발전을 위하며 아울러 이론적 기초를 수립하고자 함이다.

This paper aims to apply the theory of “Production-oriented Approach” to Business Chinese Case Teaching, and explores its applicability through classroom teaching.In the process of teaching practice, we chose the subject of localization of multinational enterprises as the teaching content, carried out business Chinese case teaching according to the teaching steps of the POA“drive-promote-evaluate”and conducted interviews and surveys on the effect of classroom teaching, summarized the advantages and disadvantages of business Chinese teaching based on the POA. Finally, We put forward some suggestions in terms of the improvement of teaching ability learning ability and the teaching process.

한·중 수교 이래 경제교류가 날로 늘어남에 따라 비즈니스 중국어 학습에 대한 수요가 대두되기 시작하였으나 이에 대한 연구나 분석이 아직 많지 않은 실정이다. 본고는 한국 내의 비즈니스 중국어 수업현황, 학습현황, 비즈니스 교재현황에 대해 검토하였고, 학습자 수요를 파악하기 위해 수요분석 이론과 기존 연구를 바탕으로 학습수요를 물질적 수요, 심리적 수요, 비즈니스 중국어에 대한 수요, 교육과정과 평가에 대한 수요 등 네 가지로 재분류 하였다.이러한 분류에 따라 중국어 학습자 총 302명을 대상으로 3년의 시간간격을 두고 온라인 설문조사를 실시하였고 그 결과 직업별, 중국어 수준 별 학습자 수요는 상이하게 나타났다. 위와 같은 분석결과를 토대로 효과적인 비즈니스 중국어 교육을 위해 교재편찬, 수업설계, 평가에 대해 간략하게 제언을 하였다.

Research on the differences in traditional business districts in China and western countries is of great guidance significance for promoting the development of our modem business landscape. Landscape layout is comprehensive planning and arrangement for landscape, which is the process of creating landscape with sc ientific method and is the final realization of world outlook, values, ethics and other objectives reflected by landscape design. It can be seen from comparisons that Chinese and western business streets affect each other in site formation, sca le change and layout development. The layout of traditional business streets in China focuses on convenient business behavior, presenting free and flexible characteristics; while the layout of traditional business streets in western countries focuses on city planning, presenting rational and orderly characteristics with perfect facil iti es.

Common Words List in Business Chinese is an appendix of business Chinese test outline, which contains a total of 2457 words. Verified by the author, the number of vocabulary is in fact 2455. 1038 characters species included in Common Words List in Business Chinese. 1016 characters and 1022 words are shared with Chinese Proficiency Test and Chinese character outline. To improve Common Words List in Business Chinese must select appropriate corpus, a better algorithms and excellent expert with intervention ability on choosing words.

The paper investigates the Brain Drain in Chinese family business based on a sample of 319 family businesses in China. Using a fuzzy set qualitative comparative analysis (fsQCA) to uncover different combinations of conditions (pay and welfare, work environment, management style of the leaders, and career planning) that are sufficient to achieve high and low brain drain. The results show that pay and welfare is a necessary but not a sufficient condition by itself to achieve high brain drain. The findings show that three causal recipes are equifinal in achieving high brain drain. The first causal recipe combines high work environment with low level of career planning and with high pay and welfare. The second combines low work environment with high level of career planning and with high pay and welfare. Finally, the third combines high work environment with high level of management style of the leaders and with high pay and welfare. The study also found two causal configurations that are equifinal to achieve low brain drain. Moreover, these combinations are not a mirror of the combinations founded for high brain drain. This study offers several implications to both researchers and business practitioners: It is acquired that in order to prevent brain drain, the pay and welfare of employees should be raised while the management philosophy should pay attention to humans in the first place. Secondly, the leaders need to improve their own quality so as to strengthen the management of family businesses. Finally, a refined human resource system needs to be established. After brain drain, enterprises should perfect their contract constraining mechanism and, bring in suitable talents promptly so that the loss is minimised.

Although the role of Guanxi in the Chinese business to business (B2B) market as a form of relationship marketing has received increasing attention in recent years, few empirical studies have explicitly distinguished between Guanxi and relationship marketing. Westerners typically consider Guanxi as unethical, but foreign-invested enterprises (FIEs) may have some difficulty in fully practicing relationship marketing in China without considering the influence of Chinese culture. In this regard, this study is guided by the following research question: “In China, should foreign-invested enterprises (FIEs) adopt Guanxi instead of relationship marketing in the B2B market?” In this study, we first provide an overview of previous research on Guanxi, focusing on the fundamental differences between Guanxi and relationship marketing. We then provide an empirical analysis of the differential effects of Guanxi and relationship marketing on firm performance by investigating 295 FIEs in the Chinese B2B market. The results suggest that Guanxi and relationship marketing are not trade-off options in today’s Chinese market. Guanxi and relationship marketing have synergetic effects on firm performance, that is, they have differential effects based on the mode of market entry and the type of competitor. Guanxi is more likely to influence firm performance for collaboration based entry firms rather than entry without collaboration firms, whereas relationship marketing is more likely to influence firm performance when FIEs’ main competitors are foreign firms than when they are local firms.

現代腦科學的研究證明，通過科學分析漢字組成，以及用字謎、詞謎、動作等形式，我們完全可以加深對漢字的認識和記憶。更重要的是，這類研究能啟發我們的智力，並可大幅提升我們對中國語文學習的興趣。我的小團隊已自行開發了《漢字部件分類表》、《漢字分類總表》、《同音字/詞串聯手冊》、《唱歌學漢語》、《看好電影•學好普通話》、《電腦打字自學普通話》、《商務漢語語文知識表》、《商務漢語讀本》等學習材料， 將來並會增添《商業應用中國語文》、《商務溝通技巧》這兩本書，從而在國際層次跟中國政府考試中心的《漢語四六級綜合應用測試》配套，為推動漢字與漢字教育作出貢獻。論文會用多個不同層次的實例去說明有關的語文概念，包括在高層次用中國古訓和現代偉人語錄作為漢字文化的示範，同時也會提一下《漢字宮》和《中華字經》 等別人開發的材料。