This study investigated the effect of offering eco-friendly fashion items on consumers’ perceived image of stores and their intention to purchase food in a hybrid cafe setting. The data were collected using an online survey of 465 adults aged 20 to 49 years. In order to compare ‘a general cafe’ where only food is sold and ‘a hybrid cafe’ which offers eco-friendly fashion items as well as food, we developed two store types (general×hybrid) with two store designs (modern×eco-friendly) as stimuli, resulting in four scenarios. The results indicated that offering eco-friendly fashion items at a cafe did not significantly affect consumers’ perceived eco-friendly image of the store. Further, this negatively affected consumers’ perceived healthy and tasty images of the store and intention to purchase food. Such negative effects on the healthy and tasty images of the store increased in the store with a modern design. In conclusion, offering eco-friendly fashion items at cafes may not contribute to enhancing the stores’ images or sales.

The purpose of this study is to analyze the eco-friendly design characteristics of contemporary children’s collections. Photos from FirstviewKorea were utilized for analysis; 29 brands were selected that included children’s clothing collections featuring eco-friendly characteristics from 2007 to 2018. The results are as follows. First, naturalness was the most frequent characteristic of environmentally friendly children’s collections. It was not conveyed in an eccentric way in any season, showed a relatively uniform distribution, and was seen in various ways, including printed on the fabric and expressed in appliqués and embroidery. Second, handcrafted features frequently changed according to seasonal trends. Various methods such as beading, embroidery, applique, sewing techniques, and handbags were used, which enhanced manual workability, discrimination from other designs. Third, traditionality is divided into the characteristics of ethnicity and revivalism. National traditions were expressed in the clothing and reflected the current generation while connecting to the past. Fourth, simplicity appeared in classic designs such as simple silhouettes, sparse decoration, natural colors, and comfortable dress length that is not tight on the body. Simplicity was not a frequent feature due to the characteristics of the children’s clothing collections. Fifth, playfulness functioned to enhance the children’s clothing’s wear frequency. Although it was the least frequent of all the characteristics, it seemed to increase the design fun and the clothing’s value by fusing with other characteristics such as handcraftedness and naturalness.

Consumers’ interests in the environment have been growing; hence, their consciousness about the environment has changed and affected their clothing shopping behavior. Prior study indicated attitude-behavior inconsistency in eco-friendly consumer behavior. It was because consumers’ consciousness or attitude was often measured at an abstract level, not at a product specific level. This study investigated eco-friendly clothing knowledge, eco-friendly clothing consciousness, and ecological clothing consumption behavior. The effects of consumers’ level of clothing involvement and subjective norms in this process were also investigated. For the empirical research, a questionnaire was developed, and responses from 480 women in their 20s to 50s were statistically analyzed. Results indicated that interest and fashion consciousness dimensions of clothing involvement had a significant influence on ecofriendly clothing knowledge, which thereby significantly influenced the three factors of eco-friendly clothing consciousness: social responsibility, health orientation, and clothing resource-saving consciousness. Such factors had different roles in the clothing consumption process. Social responsibility had a significant influence on the entire process of clothing consumption: shopping, purchasing, using, and disposing behaviors. Health orientation consciousness had a significant influence on shopping and purchasing behaviors, whereas resource-saving consciousness had a significant impact only on shopping behavior. Subjective norms were significantly correlated with all aspects of the clothing consumption process. Influence on disposing behavior was relatively weaker than other aspects of clothing consumption behavior.

PURPOSES: The objective of this study is to evaluate the properties of eco-friendly waterproofing materials for bridge decks. METHODS: Various waterproofing materials and construction methods that are widely used in Korea were evaluated. Then, the problems in field application were identified. In order to solve these problems, it is necessary to improve constructability and stability. Thus, the properties of heating waterproofing membranes and waterproofing systems using recycling additives were evaluated. In addition, a field test was conducted to ensure the construct-ability and stability. RESULTS AND CONCLUSIONS : Waterproofing materials were developed using waste tires and carbon black the results of the softening point test, tensile adhesion test, and shear adhesion test. A new sheet system, which consists of mesh and vinyl, was also determined from the sheet test. The properties of waterproofing materials were better than those developed under the "A Asphalt Concrete Pavement Construction Guidelines" according to the results of laboratory tests and the report of the authorized testing agency. Finally, the field test showed that the materials met quality standards. In future research, it will be necessary to conduct continuous field tests and follow-up inspections.

스테인레스 스틸에 대한 도료수지의 기계적 특성은 SEM, FT-IR, 인장특성, 그리고 [NCO]/ [OH]의 mole %, 입도분석에 의해 측정하였다. 친환경적인 도료에 관한 관심이 고조됨에 따라 스테인레스 스틸 등의 금속에 코팅하는 무용제 도료를 합성하였다. 폴리올, MDI, 충진제, 실리콘 계면활성제, 촉매 등이 함유된 기존 도료수지보다 식물성 오일이 함유된 폴리올, MDI, 충진제, 실리콘 계면활성제, 촉매로 이루어진 합성 도료 수지의 코팅이 내구력과 강도가 양호하였다. 견고한 도료 수지의 기계적 특성은 식물성 오일이 함유된 폴리올로 합성된 폴리우레탄 코팅의 접촉각이 더 컸으며, [NCO]/[OH]의 mole%가 증가함에 따라 강도가 증가하였다. 결론적으로 식물성 오일이 함유된 친환경 도료가 스테인레스 스틸 같은 금속물질의 부식방지용 코팅에 좋은 물질이다.

PURPOSES: This study develops eco-friendly asphalt reinforcement materials applicable to bridge deck pavement. The main purpose is to ensure highly reliable quality applicable to structures and the possibility of practical application. The main target of the study is to develop materials that are environmentally friendly and capable of improving performanceMETHODS: The application of double-reinforcement fiber improves the performance of the road pavement. 1. We use recycled film for application of sheet-typed reinforcement. 2. We use preprocessing fibers to reinforce the properties of composite pavement materials.RESULTS : The developed products may produce materials that fit the purpose of achieving stability and environmental friendliness. Sheettyped reinforcements use more than 50% recycled resin. The most important type of damage to the asphalt layer is deflection (plastic deformation). These products have a very high deflection resistance of not less than 6,000 cycles/mm. In addition, all performance is excellent. Thus, it will be easier to access the field in the future.CONCLUSIONS: Fiber-reinforced asphalt pavement showed excellent performance. Sheet-typed reinforcements containing 50% recycling resin produced good performance in terms of functionality as well as environmental friendliness. Thus, enhancing the field applicability will enhance the usability of the reinforcements.

We studied the basic properties and fabrication of reduced graphene oxide (rGO) prepared using eco-friendly reduction agents in the graphene solution process. Hydrazine is generally used to reduce graphene oxide (GO), which results in polluting emissions as well as fixed nitrogen functional groups on different defects in the graphene sheets. To replace hydrazine, we developed eco-friendly reduction agents with similar or better reducing properties, and selected of them for further analysis. In this study, GO layers were produced from graphite flakes using a modified Hummer’s method, and rGO layers were reduced using hydrazine hydrate, L-ascorbic acid, and gluconic acid. We measured the particle sizes and the dispersion stabilities in the rGO dispersed solvents for the three agents and analyzed the structural, electrical, and optical properties of the rGO films. The results showed that the degree of reduction was in the order L-ascorbic acid ≥ hydrazine > glucose. GO reduced using L-ascorbic acid had a sheet resistance of 121 kΩ/sq, while that reduced using gluconic acid showed worse electrical properties than the other two reduction agents. Therefore, L-ascorbic acid is the most suitable eco-friendly reduction agent that can be substituted for hydrazine.

In consideration of the existing eco-friendly marketing research, it is only focusing on the type and characteristics of eco- friendly consumers. Therefore, in order to carry out more systematic and comprehensive eco-friendly marketing research, it is necessary to complement the comprehensive model that examines the mechanism by which the leading variables of the enterprises factors affecting consumer’s eco-friendly consumption behaviors. In this research, based on previous studies and literature considerations, it tries to present a research model that the core benefits and relational benefits of the retail store which is the advantage of VMD affect eco-friendly consumption behavior through consumer's implicit and explicit motivation. And, considering the environment, this study assumes the regulatory role of the perceived risk on the environmental problems under the relationship between green consumption motive and consumption behavior. The purpose of this research is as follows. First, it clarifies the influence of the benefits of eco-friendly VMD in fashion retail stores on the eco-friendly consumption motive, which is a psychological factor of consumers, as a leading variable of corporate factors affecting consumers’ green consumption behavior. The core benefits and relational benefits provided by eco-friendly VMD will identify differentiated impacts on consumer motivation, which is a psychological factor that drives green consumption behavior. Second, the types of motivations that cause eco-friendly behavior are classified into explicit motivation and implicit motivation, and this study tries to find out which type of motivation better predicts eco-friendly consumption behavior. Third, it tries to verify the moderating role of environmental perceived risk in the relationship between explicit motivation, implicit motivation and green consumption behavior. By further organizing the theme of eco-friendly marketing research, this study has its academic significance in that it derives a comprehensive model, moderating consumers’ green consumption behavior regarding eco-friendly marketing stimulates. It reveals the mechanisms that affect green consumption behavior backed by fashion retail stores where consumer buying behavior actually takes place. Based on this research, it is expected that subsequent studies of a more fragmented viewpoint for fashion retail stores’ eco-friendly marketing will be developed that will give consideration to consumers' green consumption behavior. Practically, the results of this research can be utilized very conveniently. In a practical dimension, if it becomes possible to thoroughly understand the mechanism by which eco-friendly VMD stimulation leads to green consumption behavior, retailers are possible to formulate an environmental marketing strategy peculiar to the target market segment. From a socio-policy perspective, retailers can encourage consumers' eco-friendly consumption by giving a stimulus of VMD to them. Moreover this study will promote companies to develop and manage healthier and more sustainable products.

The limitations and problems of the rechargeable battery and short mileage per one electric charging have not been overcome at the electric vehicles. To solve these problems, the hybrid vehicle has been developed by securing the performance of automotive with the conventional internal combustion engine and the environmental benefit. Meanwhile, the electric UTV (utility terrain vehicle) which has this environmental benefit has been widely used for factories, parks, leisure and agricultural areas. In this study, the electric UTV was fabricated and attached the auxiliary power drive systems including the photovoltaic power generation system into this electric vehicle in order to make up the hybrid (motor + photovoltaic) vehicle system. As the range of the hybrid UTV would be extended over 20% than that of the existing golf cart per one electric charging through this successful development, the dynamic stiffness was improved through light-weight body design.