The concept of Social Marketing has existed in literature for a long time and is a widely discussed topic. Many scholars have discussed the importance of health related social marketing to bring about positive lifestyle changes and improve health of populations. Marketing efforts and their effectiveness in creating positive changes is quite complex to assess.Social marketing for HIV/AIDS aims to generate awareness, teach people about the disease and influence people’s behavior towards a healthier and better lifestyle. To evaluate how aware people are, what they’ve learnt and how their behavior is influenced by social marketing communications, the authors use a modified version of Kirkpatrick model. This paper aims to ascertain the perceptions and knowledge about HIV/AIDS information disseminated by social marketers using traditional and new media such as Television, hoardings, pole kiosks, bus panels, information panels, radio, social media and celebrity endorsement. The study followed exploratory research design and Survey technique was used.

Social media have emerged as one of the most important tools for firms to engage customers (e.g., Chandrasekaran et al., 2022; Cheng & Edwards, 2015; Lee et al., 2018; Wedel & Kannan, 2016). Within the tourism industry, scholars have investigated the role of social media communication in various contexts, such as online travel information search (Xiang & Gretzel, 2010), sharing travel experiences (So et al., 2018; Wang et al., 2022) and establishing positive customer relationships (Jamshidi et al., 2021). Insights into which social media content makes for generating positive engagement are, however, still largely based on marketers’ intuitions or focusing on message factors of social media posts such as message appeals (e.g., Wang & Lehto, 2020). It also often neglects the importance of the visual component of social media posts, and only a few research have investigated the effects of the image in social media on the travel industry (e.g., Fusté-Forné, 2022). The objective of this research is, therefore, to understand how textual features and image features generate user engagement in social media utilizing cutting-edge transfer learning techniques and to propose how these features should be customized to maximize user engagement for online travel shopping companies. We collect and analyze more than 10,000 Instagram posts from three online travel shopping companies, including Expedia, Priceline, and Kayak. The results from transfer learning algorithms utilizing 24 features, such as the number of people in the image, emotions expressed in the people in the image, hue, and RGB value, successfully predict the level of engagement measured by the number of likes and comments.

Consumers' online reviews have become more powerful in the Internet market. Consumers share reviews, post comments and constantly evaluate products online. In previous studies, the analysis of online reviews mainly focused on purchasing products based on consumers' own use experience, but in innovative products, it was difficult to find an analysis of product acceptor's response to product user reviews. In particular, there is no online review study of VR covered in this study. This study not only quantitatively analyzed online reviews of consumers who purchased VR products on Amazon, an online distribution site, but also qualitatively analyzed them through crawling. This study used Amazon's VR product user review, where purchases were confirmed, to select algorithms that are more likely to be matched by predicting a helpful review and presenting a predictive model. In addition, the online review extracted deep text associated with Helpful and conducted topical modeling. As a result, topics related to 1) experience in use, 2) post-product evaluation, 3) product composition and peripherals, 4) immersion, and 5) comfort were highly acceptable to potential inmates. To enhance the acceptability of innovative products through online reviews, it is not just highlighting the product advantages of VR, but also suggests that the link between smartphones and applications can bring in more potential users. Also, interworking with other peripheral devices (speakers or screens) can be predicted as a way to increase the acceptability of VR products. From a marketing perspective, this study has found targeted topics that help consumers in pioneering the VR market, which will help potential customers create the services they want.

Fast-paced advancements in technology demand swift adaptation and presents new opportunities and challenges for the optimization of communication, especially for advertisers. Digitalization and new developments in ICT have brought significant changes to the ways in which information, especially promotional messages, is disseminated to consumers. Additionally, with explosive interests in anticipation of fully autonomous vehicles, this study identifies and addresses the potential to optimize communication in an under examined digital media environment – in-vehicle infotainment system. Therefore, this study proposes a text-image embedding method recommender system for the personalization of multimedia contents and advertisements for in-vehicle infotainment systems. Unlike most previous research, which focuses on textual-only or image-only analyses, the current study explores the understanding, development and application of text embedding models and image feature extraction methods simultaneously in the context of target advertisement research. Overall, this study highlights the need to adapt to the ever-evolving technological landscape to optimize communication in various digital media environments. With the proposed text-image embedding method, this study offers a unique approach to personalizing multimedia content and advertisements in the under-explored digital media environment of in-vehicle infotainment systems.

To successfully expand their business activities in overseas markets, small- and medium-sized enterprises (SMEs) must first acquire a thorough knowledge and understanding of prevailing environmental and market conditions. This study examines the crucial role that a learning orientation can play in the generation of relevant foreign market knowledge. It also investigates the impact of foreign market knowledge on strengthening internationalizing SMEs’ operational adjustment agility and market capitalizing agility, which in turn enhance firms’ international venture performance. Our empirical effort is based on data collected from 209 Nigerian industrial SMEs which internationalize their efforts. To test our research model and hypotheses we collected data by means of a survey conducted among Nigerian small- and medium-sized firms (i.e., employing 250 or less people) which internationalize their efforts and launch their products in B2B markets. The positive role of learning orientation, foreign market knowledge and organizational agility is confirmed by our results on driving international venture performance.

With about 80% of the global economy expected to shift to the global market by 2030, exports of reverse direct purchase products, in which foreign consumers purchase products from online shopping malls in Korea, are growing 55% annually. As of 2021, sales of reverse direct purchases in South Korea increased 50.6% from the previous year, surpassing 40 million. In order for domestic SMEs(Small and medium sized enterprises) to enter overseas markets, it is important to come up with export strategies based on various market analysis information, but for domestic small and medium-sized sellers, entry barriers are high, such as lack of information on overseas markets and difficulty in selecting local preferred products and determining competitive sales prices. This study develops an AI-based product recommendation and sales price estimation model to collect and analyze global shopping malls and product trends to provide marketing information that presents promising and appropriate product sales prices to small and medium-sized sellers who have difficulty collecting global market information. The product recommendation model is based on the LTR (Learning To Rank) methodology. As a result of comparing performance with nDCG, the Pair-wise-based XGBoost-LambdaMART Model was measured to be excellent. The sales price estimation model uses a regression algorithm. According to the R-Squared value, the Light Gradient Boosting Machine performs best in this model.

Due to COVID-19, changes in consumption trends are taking place in the distribution sector, such as an increase in non-face-to-face consumption and a rapid growth in the online shopping market. However, it is difficult for small and medium-sized export sellers to obtain forecast information on the export market by country, compared to large distributors who can easily build a global sales network. This study is about the prediction of export amount and export volume by country and item for market information analysis of small and medium export sellers. A prediction model was developed using Lasso, XGBoost, and MLP models based on supervised learning and deep learning, and export trends for clothing, cosmetics, and household electronic devices were predicted for Korea's major export countries, the United States, China, and Vietnam. As a result of the prediction, the performance of MAE and RMSE for the Lasso model was excellent, and based on the development results, a market analysis system for small and medium sellers was developed.

안면 부 MRI 검사는 주변 조직에 대한 높은 대조도 와 해상력으로 해부학적 구조 파악과 질환 진단에 이용되고 있다. 최근 검사 시간을 줄이는 동시에 영상의 질을 향상하는 딥러닝이 주목받고 있다. 본 연구는 안면 부 MRI 검사에서 딥러닝 의 유용성을 알아보기 위해 34명의 환자를 대상으로 딥러닝 T2 강조 영상과 고식적인 T2 강조 영상의 축상면, 관상면 영상을 각각 획득하여, 무참조 영상 품질평가 기법인 NIQE와 NIMA를 통하여 정량적 평가하였고, 리커트 4점 척도를 통해 정성적 평가하였다. NIQE 결과에서 딥러닝 T2 강조 영상은 고식적인 T2 강조 영상보다 영상 품질이 우수하였고, NIMA 결과에서는 딥러닝 T2 강조 영상의 축상면은 통계적으로 유의한 차이가 없었고, 딥러닝 T2 강조 영상의 관상면에서는 통계 적으로 유의한 차이가 있었다. 정성적 평가지표에서는 입 인두, 후두 인두에서 질적인 이득이 있었다. 연구 결과를 통해 안면 부 영역 중 무의식적인 움직임이 많은 영역에서 딥러닝을 적용함으로써 고식적인 T2 강조 영상보다 높은 영상의 품질 을 제공하고, 상대적으로 움직임이 덜한 구조물에서도 품질을 유지하며 검사 시간을 2분 이상 단축하여 움직임에 의한 인공 물을 감소시킴으로써 응급 환자 및 비협조 환자의 진단에 유용하게 활용될 것으로 사료 된다.

This study aimed to investigate the effect of visual input enhancement (VIE) on the comprehension of reading texts and the learning of two grammatical forms: English relative clauses and articles. Individual learners’ working memory (WM) capacity was also tested to explore its impact on the effectiveness of VIE. A total of 48 Korean college learners of English were assigned into three groups: (a) relative group receiving VIE on relative clauses (b) article group receiving VIE on articles, and (c) a control group receiving no VIE. Results showed that VIE did not have any negative effect on the learners’ reading comprehension. Rather, it had positive effects on the learning of the two grammatical forms. According to the findings, VIE on relative clauses enhanced the learners’ receptive knowledge of the grammatical form, whereas VIE on articles enhanced the learners’ productive knowledge of the form. There was a potential link between the effectiveness of VIE and the learners’ working memory processing ability. Pedagogical implications are also discussed based on these findings.

본 연구는 간 담도기 이미지에서 CAIPIRINHA, 압축 센싱(CS), 딥러닝(DL) 기법을 비교하여 주관적 영상의 질과 국소병변 을 평가하였다. 후향적 연구로 간 담도기 이미지를(획득 시간, CAIPIRINHA 16초, DL 11초, CS 15초; 절편두께, 3mm, 3mm, 1.5mm) 포함한 가도세틱산 조영증강 자기공명영상을 시행한 51명의 환자에서 3개의 이미지와 국소 간 병변은 주관적 이미지 질 평가를 분석하였다. 간 가장자리 선명도는 CAIPIRINHA(3.9±0.8), DL(4.5±0.6), CS(4.5±0.8), 호흡에 의한 운동 허상은 CAIPIRINHA(4.3±0.9), DL(4.7±0.6), CS(4.5±0.8)를 보였다. 21명 환자의 48개 병변에서, 가장자리 선예 도는 CAIPIRINHA(4.3±0.7), DL(4.5±0.6), CS(4.6±0.5), 선명도는 CAIPIRINHA(4.4±0.7), DL(4.7±0.5), CS (4.7±0.5)을 보였다. DL은 검사 시간을 줄이면서 CAIPIRINHA와 비슷한 질을 보이고 호흡 허상을 줄일 수 있다. CS는 얇은 절편 영상의 획득이 가능하여 비슷한 영상의 질을 보여 선택적으로 유용하게 사용할 수 있다.

20대를 대상으로 하였던 대학이 최근에는 운영방식, 설립목적, 교육대상이 다양화되었다. 대학 의 수에 비해 급격한 학령인구의 감소로 대학(과)은 신입생의 확보와 재학생의 중도탈락 최소화를 위해 최 선의 노력을 기울이고 있다. 본 연구는 2년제와 4년제 일반대학과 원격대학의 미용관련 학과 재학생을 대 상으로 전공선택동기와 소속감이 학업지속의도에 미치는 효과를 실증하기 위해 온라인 설문을 진행하였다. 일반대학 119명, 원격대학 113명에게 수집된 자료를 SPSS.28를 이용해 분석한 주요한 결과를 요약하면, 일반대학은 전공선택동기는 학업지속의도에 미치는 영향이 유의미하지 않았으나 소속감은 유의미한 정(+) 의 효과를 미쳤다. 또한, 소속감이 높아지면 외적동기는 학업지속의도를 유의미하게 상승시키는 조절효과 가 나타났다. 원격대학은 전공선택동기 중 내적동기와 소속감이 학업지속의도에 유의미한 정(+)의 효과가 나타났으며 전공선택동기와 학업지속의도의 관계에서 소속감의 조절효과는 유의미하지 않았다. 결과적으 로 재학생의 학업지속의도에 있어 일반대학은 대학(과)의 소속감이 주요했으며 원격대학은 내적동기가 주 요했다. 이러한 결과는 재학생의 중도탈락 예방을 위한 대학(과)의 효과적인 정책 수립을 위한 의미있는 자 료가 될 것으로 기대된다.

Machine learning-based data analysis approaches have been employed to overcome the limitations in accurately analyzing data and to predict the results of the design of Nb-based superalloys. In this study, a database containing the composition of the alloying elements and their room-temperature tensile strengths was prepared based on a previous study. After computing the correlation between the tensile strength at room temperature and the composition, a material science analysis was conducted on the elements with high correlation coefficients. These alloying elements were found to have a significant effect on the variation in the tensile strength of Nb-based alloys at room temperature. Through this process, a model was derived to predict the properties using four machine learning algorithms. The Bayesian ridge regression algorithm proved to be the optimal model when Y, Sc, W, Cr, Mo, Sn, and Ti were used as input features. This study demonstrates the successful application of machine learning techniques to effectively analyze data and predict outcomes, thereby providing valuable insights into the design of Nb-based superalloys.

The entire industry is increasing the use of big data analysis using artificial intelligence technology due to the Fourth Industrial Revolution. The value of big data is increasing, and the same is true of the production technology. However, small and medium -sized manufacturers with small size are difficult to use for work due to lack of data management ability, and it is difficult to enter smart factories. Therefore, to help small and medium -sized manufacturing companies use big data, we will predict the gross production time through machine learning. In previous studies, machine learning was conducted as a time and quantity factor for production, and the excellence of the ExtraTree Algorithm was confirmed by predicting gross product time. In this study, the worker's proficiency factors were added to the time and quantity factors necessary for production, and the prediction rate of LightGBM Algorithm knowing was the highest. The results of the study will help to enhance the company's competitiveness and enhance the competitiveness of the company by identifying the possibility of data utilization of the MES system and supporting systematic production schedule management.

Gate valves are hydraulic components used to shut-off the water flow in water distribution systems. Gate valves may fail owing to various aspects such as leakage through seats, wearing of packing, and corrosion. Because it is considerably challenging to detect valve malfunctioning until the operator identifies a significant fault, failure of the gate valve may lead to a severe accident event associated with water distribution systems. In this study, we proposed a methodology to diagnose the faults of gate valves. To measure the pressure difference across a gate valve, two pressure transducers were installed before and after the gate valve in a pilot-scaled water distribution system. The obtained time-series pressure difference data were analyzed using a machine learning algorithm to diagnose faults. The validation of whether the flow rate of the pipeline can be predicted based on the pressure difference between the upstream and downstream sides of the valve was also performed.

Conventional flipped learning instructional models are operated in a blended learning environment online and offline. In contrast, this study moved onto fully online systems and explored how a sense of presence worked for students’ learning outcomes at university English writing courses. The two research questions for this study are: 1) What is the relationship between a sense of presence (teaching, cognitive, social presence) and learning outcomes (group cohesion, class satisfaction)? and 2) What are the variables among a sense of presence that affect group cohesion and class satisfaction? For the purposes of this study, 46 university students from English composition courses answered student questionnaires in the spring of 2021. Correlation and multiple-regression analyses were conducted to look into the relationships among the variables. Additionally, focus-group interviews were conducted and teaching journals were analyzed. The major findings were revealed as follows: Firstly, a sense of presence was significantly related to group cohesion and satisfaction. Secondly, social presence and cognitive presence only had a predictive power of group cohesion. Thirdly, cognitive presence and teaching presence were significant predictors of class satisfaction. Pedagogical implications are discussed for those interested in applying flipped learning in a fully online setting.

본 연구에서는 컴퓨터 교육에 참여하는 대학생들의 학습 참 여 동기와 진로의사 결정 성향이 진로준비행동에 미치는 영향 및 진로의사 결정 성향의 매개효과를 규명하는 데 있었다. 아 울러 연구결과를 바탕으로 대학생의 진로준비행동 증진 향상을 위해 방향을 제시하고자 하였다. 본 논문의 연구대상은 중국 랴오닝성 S시(遼寧省S市)에 소재학습참여한 대학생이며, 설문 조사를 실시하였다. 수집한 설문지 응답 자료는 SPSS 21.0 프 로그램을 사용하여 기술 통계분석, 빈도분석, 신뢰도와 타당도 요인분석, 다중회귀 분석, 상관관계 분석 등을 실시하였다. 연구결과는 다음과 같다. 학습 참여 동기가 진로준비행동에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 학습 참여 동기 가 진로의사 결정 성향에 정(+)의 영향을 미치는 것으로 확인 되었다. 셋째, 진로의사 결정 성향은 진로준비행동에 정(+)의 영향을 미치는 것으로 나타났다. 넷째, 학습 참여 동기와 진로 준비행동의 관계에서 진로의사 결정 성향의 매개효과가 전체적 으로 나타났으며, 진로의사 결정 성향은 부분 매개 작용을 하 는 것으로 밝혀져 채택되었다. 이와 같은 연구결과는 대학생들 의 학습 참여 동기 및 진로의사 결정 성향는 진로준비행동에 중요하다는 것을 알 수 있다.

Reinforcement learning (RL) is widely applied to various engineering fields. Especially, RL has shown successful performance for control problems, such as vehicles, robotics, and active structural control system. However, little research on application of RL to optimal structural design has conducted to date. In this study, the possibility of application of RL to structural design of reinforced concrete (RC) beam was investigated. The example of RC beam structural design problem introduced in previous study was used for comparative study. Deep q-network (DQN) is a famous RL algorithm presenting good performance in the discrete action space and thus it was used in this study. The action of DQN agent is required to represent design variables of RC beam. However, the number of design variables of RC beam is too many to represent by the action of conventional DQN. To solve this problem, multi-agent DQN was used in this study. For more effective reinforcement learning process, DDQN (Double Q-Learning) that is an advanced version of a conventional DQN was employed. The multi-agent of DDQN was trained for optimal structural design of RC beam to satisfy American Concrete Institute (318) without any hand-labeled dataset. Five agents of DDQN provides actions for beam with, beam depth, main rebar size, number of main rebar, and shear stirrup size, respectively. Five agents of DDQN were trained for 10,000 episodes and the performance of the multi-agent of DDQN was evaluated with 100 test design cases. This study shows that the multi-agent DDQN algorithm can provide successfully structural design results of RC beam.

Radioactive wastes, including used nuclear fuel and decommissioning wastes, have been treated using molten salts. Electrochemical sensors are one of the options for in-situ process monitoring using molten salts. However, in order to use electrochemical sensors in molten salt, the surface area must be known. This is because the surface area affects the current of the electrode. Previous studies have used a variety of methods to determine the electrode surface area in molten salts. One method of calculating the electrode surface area is to use the reduction current peak difference between electrodes with known length differences. The method is based on the reduction peak and has the benefit of providing long-term in-situ monitoring of surfaces immersed in molten salt. A number of assumptions have been made regarding this method, including that there is no mass transport by migration or convection; the reaction is reversible and limited by diffusion; the chemical activity of the deposit should be unity; and species should follow linear diffusion. For the purpose of overcoming these limitations, a variety of machine learning algorithms were applied to different voltammogram datasets in order to calculate the surface area. Voltammogram datasets were collected from multiarray electrodes, comprising a multiarray holder, two tungsten rods (1 mm diameter) working electrodes, a quasi-reference electrode, and a counter electrode. The multiarray electrode holder was connected to the auto vertical translator, which uses a servo motor, for changing the height of the rod in the molten salts. To make big and diverse data for training machine learning models, various concentrations of corrosion products (Cr, Fe) and fission products (Eu, Sm) in NaCl-MgCl2 eutectic salts were used as electrolyte; electrolyte temperatures were 500, 525, 550, 575, and 600°C. This study will demonstrate the potential of utilizing machine learning based electrochemical in situ monitoring in molten salt processing.