본 연구는 여대생을 대상으로 라이프스타일에 따른 화장품충동구매와 성격특성 및 자아이미지에 대하여 살펴보았다. 라이프스타일에 따른 화장품충동구매와 성격특성 및 자아이미지를 비교분석한 결과는 다음과 같다. 여대생의 라이프스타일은 지적자아충실형, 활동적사회참여형, 서구적가치추구형, 생활장식선호형, 견실적가치추구형, 소극적타인지향형, 전통적 생활 추구형으로 도출되었고, 이 중 지적자아충실형, 활동적사회참여형, 서구적 가치추구형은 중요한 차원으로 나타났다. 이러한 라이프스타일의 요인을 유형화한 결과 견실적 서구 지향형,보수적 지식 추구형, 활동적 장식 선호형, 전통적 생활 추구형으로 분류되었다. 견실적 서구 지향형과 활동적 장식 선호형은 보수적 지식 추구형과 전통적 생활 추구형 보다 충동구매성향이 강한 것으로 드러났다. 성격특성과 자아이미지는 집단 간에 의미있는 차이를 나타내었다. 따라서 이들 집단들의 심리적 특성은 충동구매에 영향을 미치고 있음을 알 수 있다.

The purpose of this study was to elicit types of food-related lifestyle of undergraduates and to examine the relationship between each ape of food-related lifestyle and an attribute of selecting a restaurant. Self-administrated questionnaires were completed by 368 students and data were analysed by frequency, factor, reliability and canonical correlation. Five factors were obtained from factor analysis of food-related lifestyle ; Factor1 'health seeking type', Factor2 'taste seeking type', Factor3 'Popularity seeking type', Factor4 'safety seeking type', Factor5 'mood seeking type'. Restaurant selection attribute were extracted into six factors, Factor1 'taste and service', Factor2 'interior‘, Factor3 'convenient for approach', Factor4 'marketing strategy', Factor5 'food quality', Factor6 ’menu and price‘ Canonical correlation analysis showed two significant functions. Canonical function1 showed that food-related lifestyles of taste seeking type and safety seeking type were indicated to have significant positive relationships with the food qualify, taste and service in the restaurant selection attributes. Canonical function2 also showed that a significant positive relationships between health seeking type and accessibility, and a significant negative relationships between health seeking type and taste & service and between health seeking type and menu & price. Finally the result of the study provide some insight into the types of marketing stratagem that can be effectively used by operator who manage restaurant.

The purpose of this study was to research eating-out information search methods according to college student's lifestyle and their influences on overall satisfaction at fast-food restaurants in eastern province of Kangwondo. Lifestyle was divided into 7 factors and 6 clusters. According to the results, information search methods through Newspaper, magazine and word of mouth were used the most preferably by Cluster 3, 'Brand preference intention'. And TV advertising was used the most preferably by Cluster 4, 'Convenience intention', and the advertisement through internet was used the most preferably by Cluster 5, 'Health · effort intention'. However, Information searches through TV advertising and word of mouth had negative influence on the overall satisfaction. But method through internet had positive influences on the overall satisfaction. Eventually, it's proved that information search methods had significant differences according to student's lifestyle. And some information search methods influenced their overall satisfaction. Therefore, food-sonics corporations need to try reducing negative images of various advertisements and activating positive aspects of specialized promotion instruments.

Objectives : To investigate recognition toward elderly’s lifestyle among university students, college students, specific department students of physical therapy, nursing, home economics educated elderly health and welfare program Method : The survey is performed by 1290 university students, 2399 college students, 192 students of specific departments. The instruments in this study consisted of a 13-items related to elderly’s lifestyle using nominal scale. We sent questionnaire by mail and received from chair of each department. Analysis of the data was done by using frequency statistics. Results : The opinion of specific three departments related to health care was higher than university and college in government’s policy, medical health for elderly. Conclusions : The recognition of students toward elderly’s lifestyle was impacted by characteristics of department.

한국기업이 중국의 내수시장을 공략하기 위해서는 먼저 중국시장을 알아야 하겠다. 중국시장의 이해부분에 있어서 가장 기초적 연구는 중국소비자의 분석이다. 본 연구는 중국 소비자의 분석과 이해를 위하여 첫째, 90년대 중국의 경제적, 사회적, 인구통계적 변화와 추세를 분석하였다. 둘째, 90년대 중국사회의 환경변화에 따른 중국소비자의 가치관의 현황과 변화방향을 문헌연구를 통하여 제시하였다. 마지막으로 환경변화와 가치관 변화에 따른 중국소비자의 라이프스타일 유형과 특성을 제시하고자 하였다. 연구결과로서는 중국은 현재 사회주의 개발도상국가가 거쳐온 사회환경변화를 겪고 있으며, 이에 따라 배금주의, 개인주의, 경제생활중심의 핵심가치관의 변화가 일어나고 있다. 또한 중국소비자의 라이프스타일도 지역차별화, 계층화와 세대차별화에 따른 온포족, 소강족, 지식인족, 신세대족과 YUPI족의 5가지 군집이 각각 차별적 소비형태와 특성을 보이고 있다.

Stroke is a serious disease despite recent improvement in medical and surgical treatment. Hence, identification of modifiable risk factors for stroke is important. This case-control study was done to demonstrate that relationship between smoking, alcohol consumption, obesity, perception of saltness and the incidence of stroke and to identify that smoking, alcohol consumption, obesity and perception of saltness, after adjusting for age, hypertension. A structured interview was carried out from April 15, 1996 to May 3, 1996 in Yonsei Medical Center. The study group consisted of 59 neurologically confirmed stroke patients as the study group and 59 non-stroke patients as controls. Analysis of the data was done by means of -test and logistic regression analysis. The results were as follows. In the study group: 1) Hypertension in males had a 10.2 odds ratio (p<0.05), cardiovascular disease in females had a 11.3 odds ratio (p<0.05) and a farnily history of stroke in males had a 3.1 odds ratio (p<0.05). 2) Females smoking one or more cigarettes had a 8.3 odds ratio (p<0.1), but males had no direct relationship with odds ratio of 1.5 (non-significant). 3) Alcohol consumption in males had a 0.4 odds ratio, and in females had a 0.8 odds ratio. The odds ratio was decreased in alcohol consumption group (non-significant). 4) Males with more than 20 cigarettes pack-years history had a 2.5 odds ratio (p<0.05), more than 25 Body Mass Index had a 3.1 odds ratio (p<0.05) and more than 220 ml ethanol weekly consumption had a 1.5 odds ratio (non-significant). 5) Female smokers had a 8.3 odds ratio (p<0.1), drinkers a 0.8 odds ratio and more than 25 Body Mass Iidex, a 43.1 odds ratio (p<0.05). 6) Females without saltness perception from a 0.5% salt solution had a 6.8 odds ratio (non-significant). 7) By logistic regression analysis independent risk factors for stroke in males were found to be hypertention, age, and obesity. The study was limited because number of subjects was too small for practical implications. However, like as other results, this study suggest that people should be advised to control hypertension, and obesity since these carry a risk of stroke.

Purpose – This study aims to investigate domestic wine consumption behavior and make future sales strategies and marketing plans. Research design, data, and methodology – To achieve the purpose of the study, the surveys were conducted targeting 350 wine customers in Jeju and Seoul. 331 responses were collected, and out of them, 21 responses were deleted because they lacked the proper information fill in. A descriptive statistical analysis was applied to the remaining 310 responses. The statistical techniques used for carrying out hypothesis-testing are EFA_(exploratory factor analysis), multiple-regression analysis, and moderating effect in SPSS 18.0. Results – The results indicate that fashion oriented, sociality aspiration and rationality seeking lifestyles had significant influence upon internal attributes. However, well-being oriented and having enjoyment oriented lifestyle had no significant influence upon internal attributes. Furthermore, all the types of lifestyles except social aspiration lifestyles had a positive influence upon external attributes, whereas internal or external attributes had positive influence on customer satisfaction. Conclusions – The consumers who experienced wine purchases think wine selection attributes differ before and after experiencing wine drinking, and it shows that the circumstantial variables as purchase situations prove to be important predicted variables in the behavior field of wine consumers. It implies appropriate wine education according to the consuming trend about wine for wine consumers are needed.

大笑軒 趙宗道(1537-1597)는 丁酉再亂 때 黃石山城에서 장렬하게 일생을 마쳤던 분이다. 당시 그 황석산성에서는 대소헌 이외에도 많은 사람들이 죽었다. 그런데도 그곳에서 죽은 사람으로 大笑軒과 存齋 郭䞭(1551-1597)만 자주 거론되는 것은 이들이 단순히 縣監이란 벼슬아치였기 때문은 아니다. 이들의 행위는 그 자체로도 기릴 만한 충분한 가치가 있었던 것이며, 또한 이들이 황석산성에서 殉死하지 않았다 하더라도 길이 추앙을 받을 수 있었던, 학문과 행실을 겸비했던 인물이기 때문이다. 대소헌의 생애를 살펴보고, 이를 바탕으로 하여 그의 학문과 삶의 태도에 대해서 고찰한 결과, 대체로 다음과 같은 몇 가지 점에서는 합의할 수 있으리라고 본다. 첫째, 대소헌은 총명한 두뇌를 타고난데다, 鄭斗·盧禛·曺植 등 당대 경상우도에서 가장 이름난 스승으로부터 학문을 사사하였고, 이러한 학문 풍토에서 함께 강학했던 좋은 벗들을 많이 만나, 여기서 학문이 무르익을 수 있었다. 둘째, ｢學校策｣이나 ｢倡義文｣ 등을 통해서, 대소헌의 학문이 社會的 實踐과 깊은 관련이 있음을 알 수 있었고, 이는 바로 曺植의 학문과 깊은 영향관계에 있다는 것을 유추할 수 있었다. 셋째, 대소헌은 대범하고 호방한 삶의 자세를 지녔는데, 학문에 의해 ‘大節이 不踰閑’할 수 있었기에 후인의 추앙을 받을 수 있었다. 황석산성에서 장렬하게 최후를 맞을 수 있었던 것도 바로 이런 삶의 자세와 학문의 역량에 의해서 가능할 수 있었을 것으로 생각된다.