This study analyzed the effects of fashion creators’ innovativeness and attractiveness on consumer response and orientation toward a sustainable relationship in personal media. A survey was conducted with consumers aged in their 20s and 30s who had experience in sharing video content or writing comments and participating in fashion creators’ real-time broadcasting of personal media. The results show that the innovativeness of fashion creators was classified into originality, opinion leadership, variety, and adventurous spirit, while attractiveness was classified into physical, social, and professional attractiveness. Consumer responses were classified into either emotional or cognitive responses, and sustainable relationship orientation was classified into communication, sharing, and relationship sustainability. The originality and variety of the fashion creators positively affected the emotional and cognitive responses of consumers. Adventurous spirit positively affected emotional response, whereas opinion leadership positively affected cognitive response. In addition, the social and professional attractiveness of fashion creators positively affected consumers’ emotional and cognitive responses. Emotional and cognitive responses positively affected consumers’ sustainable relationship orientation. The originality and opinion leadership of the fashion creators positively affected the three factors of sustainable relationship orientation, while variety positively affected communication and relationship sustainability. Fashion creators' social and professional attractiveness positively affected the three factors of sustainable relationship orientation, and physical attractiveness positively affected relationship sustainability. The results of this study are expected to provide useful data on the direction of fashion startups using personal media and marketing as well as distribution strategies in the fashion industry.

An endemic plant to South Korea, Sedum zokuriense Nakai, has medical and floricultural potential and is of ecological importance. Today, many species under the genus Sedum are used as green-roofing systems, sold as ornamental plants, and studied for breeding programs. As such, optimization studies should be conducted to identify key environmental and cultivation factors that would affect their survival and vegetative growth. In this study, shading levels (50%, 65%, 80%, 95%, and 98%), potting mixes (decomposed granite, fertilizer-amended media, perlite, river sand, burnt husk, and vermiculite), and fertilization rates [(control, 0 ppm), 500, 750, 1,000, and 2,000 ppm] were investigated and the responses of S. zokuriense in terms of their survival rate, plant growth and development, CIELAB color reading, and chlorophyll content under greenhouse conditions. Results showed that these stonecrop species are shade-loving and thrive in low-light conditions. Although the fertilizer use had minimal impacts, growing plants at 65% shading, planted with RS:VL:PL (6:2:2, v/v/v) potting media have substantially produced a high survival rate in propagation using stem cuttings. Furthermore, this allowed plants to be established while supporting high vegetative growth, green and healthy plants with high chlorophyll content.

본 연구는 한·러 전략적 동반자관계 수립의 해인 2008년부터 한·러 수교 30주년의 해였던 2020년에 발행된 국내 중앙지 11개의 러시아 관련 보도기사를 빅데이터 내용 분석법을 활용하여 한국인이 인식하고 있는 러시아의 이미지 및 인식의 근원을 탐구하는 데 그 목적을 둔다. 국내 언론 매체에서 제시하는 러시아의 이미지는 대체적으로 부정적이었다. 보수신문은 러시아를 냉전시대의 강국으로, 진보신문은 부정적으로 보도 하나, 필요한 협력 파트너로 보고 있다. 언론매체의 보도와 한국 정부의 신북방 정책의 내용과 일치하지 않은 것으로 나타났다. 이를 극복하기 위해서 언론매체는 심도 있는 분석에 근거한 기사를 발간할 필요가 있 고, 정부는 국민의 러시아 관련 인식 척도를 지속적으로 관찰하고, 러시아와의 적극적인 교류를 통해 이러한 인지 불일치를 극복할 필요가 있다.

This study investigated whether there is a correlation between the occurrence of hazardous substances such as vibrio, norovirus, radioactivity, shellfish posion, hepatitis A, etc. and media reports, and whether the occurrence of hazardous substances and media reports affect the production, distribution and consumption of aquatic products. The main research results are as follows. First, it can be seen that there is a difference in the relationship between the occurrence of hazardous substances and media reports according to hazardous substances. Second, it suggests seen that the occurrence of hazardous substances and media reports can have a negative effect on the production and the prices of aquatic products. Third, it was found that the occurrence and reporting of hazardous substances had different effects on the distribution margin of aquatic products due to the complexity and rigidity of the distribution structure. Fourth, consumers feel a threat to aquatic products safety and significantly reduce consumption when hazardous substances occur. There is a possibility that concerns about one item may lead to a decrease in consumption of domestic and imported aquatic products that are not related at all to the occurrence of hazardous substances. In conclusion, aquatic products are exposed to various hazardous substances such as vibrio, norovirus, radioactivity, shellfish posion, and hepatitis A. It was found that the occurrence of hazardous substances and its media reports could cause damage to the fishery sector.

오디오SNS는 기존의 SNS가 개방성을 추구하는 것과 달리, 제한적 속성을 주 된 특징으로 한다. 본 연구에서는 가치기반수용모델(VAM)을 기반으로 제한적 속성이 사용 자의 오디오SNS 수용에 있어서 어떠한 역할을 하는지 분석하고자 한다. 제한적 속성을 접근 제한성, 소통제한성, 콘텐츠제한성 변수로 정의해 각 변수가 VAM의 핵심 변수를 매개로 인 지된 가치와 사용의도에 미치는 영향을 분석한다. 총 207명의 오디오SNS 사용자 및 잠재 사 용자의 설문 응답을 토대로 분석한 결과에 따르면 3가지 제한성 변수가 인지된 편익 요소인 유용성과 유희성에 영향을 미치며 사용자의 수용의도에 긍정적인 영향을 미치는 것으로 분 석되었다. 본 연구는 가치기반수용모델에 기반한 모형과 새로운 형태의 SNS 성장을 위한 방 향성을 제시한다는 점에서 중요한 의의를 지닌다.

Forming perceptions and having experiences through digital media is becoming more common than having in-person relationships in digital media environment. This study, which was conducted when Fashion Week transitioned to a digital platform in 2020, focuses on fashion shows that are announced through social media. The purpose of the study is to explore how traditional fashion media change through social media and what their media characteristics are from the perspective of remediation, which has been suggested by Bolter and Grusin (1999) as the logic of change in the new media. The results of the case analysis in this study, based on the definition and logic of remediation outlined through a literature review, are that social media fashion shows are remediated from traditional fashion shows in the manner that they are represented, improved, refashioned, and absorbed. The characteristics of remediation expressed in social-media-based fashion shows were derived from repurposed video content, improved the elements of fashion shows to express the shows in various ways, expanded places within the fashion shows, and decontextualized and visually flattened spatial discontinuity, and from genre transitions and perceptual shifts. Socialmedia- based fashion shows are becoming a tool to renew the fashion experience and views of fashion and strengthen the authenticity of the brand by interacting with the audience, improving on the spatial limitations of traditional fashion shows, and diversifying fashion presentation methods.

본 연구의 목적은 스마트폰 과의존 개선을 위한 스마트 미디어 기반 코칭을 개발하고 그 효과를 검증하는 데 있다. 본 연구에서 적용된 코칭 프로그램은 문헌 조사와 전문가 자문 및 타당성 검토를 통해 최종 개발되었다. 프로그램은 VR를 활용한 마음챙김 코칭, 스마트 밴드를 활용한 웰니스 코칭, 스마트폰 과의존 개선을 위한 심리․라이프 코칭으로 구성되었으며, 모든 코칭은 GROW 대화 모델을 기본적으로 적용하였다. 연구 대상은 대한민국에 거주하는 대한민국 국적의 스마트폰 과의존 위험군 성인이며, 성인이 주 사용자인 온라인 커뮤니티와 SNS 등을 통해 80명의 참가자를 모집하였고, 40명을 최종 선발하였다. 연구 결과 코칭 프로그램이 실험군이 대조군과 비교해 사후, 추후 검사 모두에서 스마트폰 과의존의 하위 요인인 조절 실패와 현저성에서 통계적으로 유의미한 변화가 있는 것으로 나타났다. 그러나 또 다른 하위 요인인 문제적 결과는 사후, 추후 검사 모두에서 통계적으로 유의하지 않았다. 따라서 추후 연구에서는 문제적 결과도 개선할 수 있도록 프로그램 내용을 수정․보완하고, 대상 및 상황별 문제적 결과(심리적․신체적․사회적 영향)에 대한 상세한 분석을 위해 관련 척도를 추가로 적용할 필요가 있다. 본 연구는 스마트폰 과의존 개선을 위한 최초의 스마트 미디어 기반 코칭 프로그램으로서 의의가 있으며 관련 연구 및 프로그램 개발의 기초 자료로 활용될 수 있다.

The expansion of the online market is expected to change the purchasing environment. The purpose of this study is to examine the difference in the moderating effect of each characteristic on perceived quality and purchase intention according to the group according to product involvement and purchaser age. The first step is to identify the characteristics of online information sources and social media platforms through a literature review. Next, when perceived quality affects purchase intention, we verify the moderating effect according to the characteristics of online information sources and social media platforms. The moderating effect is verified at the stage by dividing it into a group according to product involvement and a group according to age. The following results were confirmed throughout the study: First, perceived quality significantly affects purchase intention. Second, in the relationship between perceived quality and purchase intention, the influence of the moderating effect is different depending on the high-involvement product and the low-involvement product. Third, it was confirmed that there was a difference in the moderating effect of online information sources and social media platforms in the relationship between perceived quality and purchase intention according to age. This study intends to increase consumers' purchase intentions by identifying specific age groups and product groups of involvement and establishing strategies suitable for the characteristics of online information sources and social media platforms.

A diverse group of plant-growth promoting bacteria were isolated in button mushroom (Agaricus bisporus) media to investigate the plant-growth promoting traits of compounds including indole acetic acid (IAA), ammonia, 1-aminocyclopropane-1- carboxylic acid deaminase, siderophore, and hydrogen cyanide. Twenty-one bacterial strains showing positive effects for all the test traits were selected and classified to confirm bacterial diversity in the media habitat. Plant-growth promoting traits of the isolates were also assessed. All strains produced IAA ranging from 20 μg/mL to 250 μg/mL. Most of the isolates produced more than 80% siderophore. Four strains (Pantoea sp., PSB-08, Bacillus sp., PSB-13, Pseudomonas sp., PSB-17, and Enterobacter sp., PSB-21) showed outstanding performances for all the tested traits. In a bioassay of these four strains using mung bean plant, the best growth performances (23.16 cm, 22.98 cm, 2.27 g/plant, and 1.83 g/plant for shoot length, root length, shoot dry weight, and root dry weight, respectively) were obtained from the plants co-inoculated with Bacillus sp., PSB-13. The resultant data indicate that button mushroom media have got a diverse group of bacteria with plant growth promoting abilities. Thus, the media could be a good recycling resource for using to an effective bio-fertilizer.