목적 : 본 연구는 체계적 고찰을 통해 Cognitive Orientation to daily Occupational Performance (CO-OP) 중재의 주요대상, 중재 목표활동, 평가영역, 측정도구 등과 그 연구수준을 분석하여 임상적으로 유용한 자료를 제시하고자 하였다. 연구방법 : 본 연구에서는 CO-OP중재를 적용한 논문을 검색하기 위하여 EBSCOhost, Scopus, ProQuest, Otseeker 등의 데이터베이스를 사용하였다. 대상 논문의 범위는 2000년 1월부터 2014년 10월까지로 하였으며, 검색어는 ‘Cognitive Orientation to daily Occupational Performance’, ‘Cognitive Orientation to Occupational Performance’, ‘CO-OP’로 하였다. 검색된 논문은 397편 중 본 연구에 적합한 임상실험논문 총 25편을 최종 선택하여 분석하였다. 결과 : 분석대상 실험논문의 근거수준은 약 70% 이상이 단일대상실험연구 및 사례연구로 근거수준은 낮은 편이었다. CO-OP중재의 적용대상을 분석한 결과 아동은 발달성협응장애, 아스퍼거장애가 가장 많았으 며 성인은 뇌졸중, 외상성뇌손상 순으로 나타났다. 대상자가 원하는 중재활동으로는 아동은 일상생활영역 의 식사하기, 교육영역의 공교육 참여가 가장 높았으며, 성인은 일상생활영역 중 기능적 이동, 옷 입기, 수단적 일상생활영역에선 식사준비 및 설거지, 건강관리와 유지순으로 가장 높았다. CO-OP접근의 효과 를 측정하는 도구로는 아동과 성인모두 작업수행을 평가하는 캐나다작업수행측정(Canadian Occupational Performance Measure; COPM)과 행동관찰방법인 Performance Quality Rating Scale (PQRS)를 가장 많이 사용하였다. CO-OP 중재 시 적용한 총 회기 수는 아동과 성인 모두 10회기 진행이 가장 많았다. 결론 : 본 CO-OP의 체계적 고찰 연구는 구체적인 근거수준 및 적합한 적용대상 및 활동, 결과측정도구를 제시함으로써 임상적 활용 가능성을 제시한데 의의가 있다.

목 적: 하루 착용 토릭소프트콘택트렌즈의 디자인에 따른 축안정성, 회전회복정도와 자각적 만족도를 각 각 조사하여 비교하고자 한다. 방 법: 안질환 및 안과적 수술 경험이 없는 대학생 20명(36안)을 대상으로 A렌즈(Accelerated Stabilization Design), B렌즈(Optimized Prism Ballast Design), C렌즈(Lo-Torque Prism Ballast Design)의 서 로 다른 디자인의 원데이 토릭소프트렌즈를 적응 전과 후의 축안정성과 렌즈 회전회복 정도를 각각 측정하였 다. 축안정성은 제 1안위에서 측정하였고, 회전회복정도는 코쪽과 귀쪽으로 각각 30°씩 회전시킨 후 순목에 의해 회복되는 정도를 측정하였다. 적응 후 측정은 렌즈 착용 5일 후에 실시하였다. 자각적 만족도(착용감, 건조감, 선명도, 충혈도)는 적응 전과 적응 후 설문조사(5점 척도)를 통해 조사하였으며, 착용 시간대별로 자각 적 만족도를 조사하였다. 결 과: A렌즈는 코쪽 방향으로 B렌즈와 C렌즈는 귀쪽 방향으로 축회전을 보였고, A렌즈와 B렌즈는 적응 전에 비해 적응 후에 축안정성이 감소한 반면 C렌즈는 축안정성이 향상되었다. B렌즈 디자인은 순목 후 가 장 빠른 회전회복을 보였다. 착용 시간대별 자각적 만족도는 착용감, 건조감, 선명도와 충혈도에서 3개의 렌 즈 디자인이 별차이가 없는 것으로 조사되었다. 결 론: 토릭소프트콘택트렌즈의 축안정성을 위해서 일정한 적응기간을 필요로 하므로 토릭렌즈를 처방시 렌즈를 적응한 후 축안정성을 재확인할 필요가 있을 것으로 사료된다.

Among recent management innovation activities of hotel, one of the most important competitive advantage through customer satisfaction, and to which members of the organization's service orientation is essential. The hotel's service orientation is closely related to the organization's culture. In this study, the organization's service-oriented culture, the internal service quality, emotional commitment and continued commitment and ultimately affects the employee's influence on customer orientation will look at that. Results and implications of this study can be summarized as follows. the internal service quality among the factors corporeality, responsiveness and assurance, empathy, job satisfaction showed a significant influence on the type of empathy and emotional commitment castle had a significant impact on. With these results, relationships with colleagues within the organization, such as work environment and job satisfaction and emotional commitment, the atmosphere is very important to know that you can affect. Therefore, the members of the hotel to increase customer satisfaction and organizational commitment, corporate culture, business as well as collaboration with colleagues to share the emotional atmosphere of sympathy for the business environment will get improved.

본 연구는 곤충산업 시장에서 지역자원을 활용한 동애등에 체험프로그램을 개발하기 위해 체험객의 곤충체험 지향성에 따라 세분화 하고 세분화된 체험객의 특성을 프로파일 하고자 수행되었다. 문헌연구를 바탕으로 곤충체험 지향성의 주요 속성을 도출하였으며, 곤충 체험객과 곤 충체험 박람회의 참석자를 대상으로 설문조사를 실시하였다. 총 325부의 유효표본을 수집하여 실증분석에 사용하였으며 체험 지향성의 속성은 교육 지향성, 정서 지향성, 사회 지향성, 자아 지향성과 연관되었다. 응답자는 학생들과, 자녀가 있는 부모를 대상으로 설문조사에 응답하도록 하 였다. 군집분석 결과 2개와 3개의 군집으로 분류되었으며, 예측타당성 및 판별분석 결과 모두 높게 나타나 최종 분석을 위해 응답자를 3개의 군집 으로 적절하게 세분화하였다. 3개의 군집은 체험에 소극적, 중도적, 적극적 지향 집단으로 명명하였으며, 적극적 지향 집단은 곤충체험에 대해 다 양하게 지향하는 집단으로 5 ~ 9세와, 10 ~ 14세의 자녀를 둔 부모는 감성적 체험 프로그램을 선호하고 체험 프로그램 비용으로 7 ~ 8천원의 지 불의사를 밝혔다. 세분 집단의 특성을 살펴본 결과 소극적 지향 집단과 중도지향적 집단은 교육적 체험에 가장 높게 지향하는 것으로 나타났으나 이들을 체험 프로그램에 관심을 갖게 위해서는 교육 지향적 프로그램을 개발하고 홍보마케팅을 강화한다면 참가의도가 높아질 수 있을 것으로 보 인다. 본 연구의 결과와 시사점은 곤충산업의 6차 산업화 활성화에도 기여할 수 있는 기초자료로 다양한 지향성을 충족시킬 수 있는 곤충체험 프 로그램 개발에 유용하게 사용될 수 있을 것으로 기대된다.

The fatigue strength of a nickel-base superalloy was studied. Stress-controlled fatigue tests were carried out at 700 oC and 5 Hz using triangular wave forms. In this study, two kinds of testing procedures were adopted. One is the conventional tension-zero fatigue test(R = 0). The other was a procedure in which the maximum stress was held at 1000 MPa and the minimum stress was diverse from zero to 1000 MPa at 24 and 700 oC. The results of the fatigue tests at 700 oC indicate that the fracture mechanism changed according to both the mean stress and the stress range. At a higher stress range, γ ' precipitates are sheared by a/2<110> dislocation pairs coupled by APB. Therefore, in a large stress range, the deformation occurred by shearing of γ ' by a/2<110> dislocations, which brought about crystallographic shear fracture. As the stress range was decreased, the fracture mode gradually changed from crystallographic shear fracture to gradual growth of fatigue cracks. At an intermediate stress range, as it became more difficult for a/2<110> dislocation pairs to shear γ ' particles, cracks started to propagate in the matrix, avoiding the harder γ ' particles. High mean stress induced creep deformation, that is, γ ' particles were sheared by {111}<112> slip systems, which led to the formation of stacking faults in the precipitates. Thus, the change in fracture mechanism brought about the inversion of the S-N curves.

The purpose of this study includes: Firstly, to examine the effects of corporate entrepreneurship on market orientation, radical innovation, and organizational performance. Secondly, to examine the mediating effect of the market orientation, radical innovation on the relationship between corporate entrepreneurship and organizational performance. In order to verify the relationships and mediating effect, data were collected from convenient sample of 269 employees at small and medium enterprises in Busan, Ulsan, Gyeongju city to test theoretical model and its hypotheses. All data collected from the survey were analyzed using with SPSS 18.0 and AMOS 18.0. This study reports findings as followed: first, the relationship between the corporate entrepreneurship and the market orientation is positively related. Second, there was also a positive correlation between the corporate entrepreneurship and the radical innovation. Third, there was also a positive correlation between the market orientation and the radical innovation. Fourth, the relationship between the market orientation and the organizational performance is positively related. Fifth, there was also a positive correlation between the corporate entrepreneurship and the organizational performance. Sixth, there was also a positive correlation between the radical innovation and the organizational performance. Finally, the market orientation played as a partial mediator on the relationship between corporate entrepreneurship and radical innovation. The market orientation and radical innovation played as a partial mediator on the relationship between corporate entrepreneurship and organizational performance. Also, the radical innovation played as a partial mediator on the relationship between market orientation and organizational performance. Based on these findings, the limitations of the study and some directions for future studies were presented.

본 연구는 한국과 싱가포르 종업원들의 상사, 동료, 부하에 대해 느끼는 집단주의 성향이 그들의 조직 몰입에 미치는 영향을 실증적으로 분석하였다. Hofstede(2001)와 House et al.(2004)의 연구에 따르면 두 국가는 문화적으로 집단주의 성향이 높고 그 수준도 상당히 유사하다. 또한 두 국가는 동아시아권에 속하 며 유교사상에 바탕을 두고 있다는 공통점이 있다. 하지만 사회․경제적 관점에서 보았을 때, 두 국가는 인종, 민족정서, 국민경제수준, 실업률 등에서는 뚜렷한 차이를 나타내고 있다. 따라서 본 연구에서는 이 러한 유사한 문화적 측면과 이질적인 사회․경제적 측면의 관점에서 집단주의 성향과 조직몰입의 관계 및 수준을 살펴보고자 한다. 실증분석결과는 다음과 같다. 첫째, 상사에 대한 집단주의는 한국과 싱가포르 두 국가 모두 종업원들의 조직몰입과 정의 관계를 나타냈다. 하지만 동료에 대한 집단주의 성향은 한국에서만 정서적 몰입과 정의 관계를 보였다. 또한 예상한 바와 달리 부하에 대한 집단주의 성향은 한국 종업원들의 정서적, 근속적 몰 입과 부의 관계를 나타냈다. 싱가포르에서는 동료나 부하에 대한 집단주의 성향과 조직몰입은 유의한 관 계를 나타내지 않았다. 둘째, 유교사상에 기반하고 있는 두 국가에서 윗사람, 즉 상사에 대한 집단주의 성향은 종업원들의 정서적, 근속적, 규범적 몰입 세 가지 차원 모두와 정의 관계를 나타냈다. 셋째, 상대적 으로 실업률이 낮아 이직이 용이한 싱가포르 종업원들은 한국에 비해 조직 내 구성원들에 대한 집단주의 성향 수준이나 개인의 조직몰입 수준이 더 낮은 것으로 나타났다. 본 연구의 실증분석결과는 다국적기업 의 인사관리정책 실무자나 관리자들에게 한국과 싱가포르 종업원들에 대한 차별적인 시사점을 제공한다.

Based on the research finding, the conclusions are as follows: 1. According to the result of questionnaire survey, at present the apron material that chef wear does not have fire retardant function, chef expect apron material can add this function, they think apron material adding this function can protect physiological health, proving the necessity for developing fire retardant apron. 2. This study use the result of chef’s need expectation, and combine ergonomics data to adjust existing apron structure design, then this study use fire retardant cloth to develop fire retardant apron to meet chef’s need expectation. 3. Through the sensibility evaluation test of fire retardant apron developed by this study, those who exposed to higher temperature fry stove fire, charcoal fire or caldron cook in specific kitchen infield for a long period of time have higher preference and feeling.

Prior research considers culture to be a prime determinant of consumers’ attitudes and behaviors. However, little is known about how different cultural environments shape consumption behavior of consumers from the same heritage culture. The present research addresses this knowledge gap by examining cultural orientation and relevant consumer outcomes of immigrants from the former Soviet Union (FSU) in Israel and Germany—desire for unique products and fashion consciousness. The results reveal differences in the cultural orientations of those immigrants in Israel and Germany as well as different relational patterns between cultural orientation and the proposed consumer outcomes. Theoretical and managerial implications are discussed.

Experiences as the basis for value creation and competitive positioning are increasingly placed at the center of luxury marketing activities to create an emotional customer-brand relationship. Especially in the luxury travel and tourism market, the demand for brand experiences becomes apparent and is reflected in a wide range of services ranging from transport and accommodation to entertainment and relaxation. The cruise ship industry as the fastest growing sector in luxury tourism provides a holistic experiential package designed to meet the travelers’ expectations for pleasure and satisfaction. The aim of this paper is to empirically investigate antecedents of consumer luxury value perception and related consumption behavior with practical implications for the successful management of luxury brands. With special focus on brand experiences in luxury tourism and the cruise industry, the results of our empirical study reveal that luxury consumers have an increasing demand for personal and authentic experiences combined with a rising concern regarding ethical and environmental values. As a consequence, addressing brand experience and sustainability orientation as key elements of customer value perception is a promising way to create successful differentiation strategies in the luxury travel and tourism industry.

The purpose of this study was to examine the effect that relation-building factors between beauty service stores and customers have on relationship quality and long-term orientation. Specifically, the influence of relation formation factors (relationship benefits and communication) on relationship quality (satisfaction and trust) and long-term orientation was empirically examined. This research was conducted through a questionnaire survey, and 402 adults were targeted from Jan. 6 to Jan. 16 in 2014. The results were as follows. First, the relationship benefits of beauty service stores were classified into four dimensions of psychological, social, economic, and informational benefits. It was found that only the dimension of psychological benefits had a significant influence on long-term orientation among the relationship benefits dimensions. Second, it was found that the psychological benefits of beauty service stores had positive effect on relationship quality (satisfaction and trust). It was shown that informational benefits had a significant influence on satisfaction only. Third, it appeared that communication had a positive effect on long-term orientation. Fourth, it was found that communication had a significant influence on relationship quality(satisfaction and trust). Finally, it was shown that relationship quality (satisfaction and trust) had positive effect on long-term orientation. The implications of the research and direction for future study were discussed.

The purpose of this study is to empirically investigate consumers’ clothes shopping orientation factors and perceived risk factors affecting the purchase intention for fashion products in social commerce. For this study, questionnaires were given to 500 adults in their 20s~30s who had experience of using social commerce related to general products or services. To analyze the results of this study, we conducted descriptive analysis, factor analysis, reliability analysis, a chi-square independence test, and hierarchical regression analysis using SPSS 18.0. The results were as follows. First, social commerce users’clothes shopping orientations were classified into the pursuit of pleasure, brand, fashion innovation, trend, and utility, and the perceived risks were classified into the risks related to products, consumer service, loss of purchase opportunity, confidence in the web site, economy, and security. Second, clothes shopping orientation factors and perceived risk factors had a somewhat significant influence on the purchase intention for fashion products. Third, there was a significant difference between sexes regarding the influences of the clothes shopping orientation factors and perceived risk factors for the purchase intention of fashion products. Finally, this study aims to provide useful information for fashion companies to enable them to establish specific strategies that can influence consumers’purchase behaviors through social commerce.

본 연구는 국내 사회적기업이 양적으로 성장한 시점에서 자립과 지속가능성을 더욱 강화할 필요가 있다고 보고 실증연구 결과에 따른 이론적, 실무적 시사점을 제공하고자 했다. 사회적 기업가와 사회적기업 종사자 모두 중요함을 인지하고 사회적 기업가정신, 소명, 고객지향성, 직무만족의 관계를 실증적으로 분석했다. 이론적 배경을 통한 가설을 설정했고 가설을 검증하기 위해 부산광역시의 (예비)사회적기업 종사자를 대상으로 설문지를 배부했다. 2015년 3월에서 4월까지 150부를 배부하여 128부(85.3%)를 회수하고 불성실한 응답을 제외한 121부(80.7%)를 최종분석에 활용했다. 통계분석은 SPSS 18.0과 AMOS 18.0을 사용하여 분석했고 매개효과의 유의성 검증을 위해 sobel test를 실시했다. 측정변수의 신뢰성을 검증하고 확인적 요인분석으로 변수의 타당성을 확보했다. 구조방정식 연구모형의 적합도는 일반적으로 수용가능한 수준으로 나타났다. 연구결과 사회적 기업가정신은 소명에 직접적으로 유의미한 영향을 미치는 것으로 나타났다. 사회적 기업가정신은 고객지향성에 직접적으로 영향을 미치지 않은 것으로 나타났지만 직무만족에는 영향을 미치는 것으로 나타났다. 소명은 고객지향성과 직무만족에 모두 직접적인 영향을 미치는 것으로 나타났다. 사회적 기업가정신과 고객지향성의 관계에서 소명은 완전매개효과가 나타났으며, 사회적 기업가정신과 직무만족의 관계에서 소명은 부분매개효과가 나타났다. 마지막으로 본 연구의 의의와 한계점들에 관해서 논의했다.

본 연구는 개인차원에서 조직 내 구성원들의 다양성 수용 정도와 조직몰입 간의 관계를 밝히고자 하였다. 이는 조직 및 집단 수준에서 연구되었던 기존 다양성 연구의 불일치한 결과에 대한 이유를 설명하고자 하는 새로운 시도로써, 집단이나 조직 다양성에 대해 객관적으로 측정하는 것과 개인이 인지하고 수용하는 것에는 차이가 있을 것이라는 가정에서 출발한다. 특히, 최근 조직의 인적 구성이 점점 다양해짐에 따라 조직 내 인적구성의 다양성에 대한 관리가 중요해짐에도 불구하고, 기존 다양성 연구에서는 다양성에 대한 인지 심리적 접근에 대한 연구는 부족한 실정이다. 몇몇 연구에서 개인이 지각한 다양성 수용 정도와 관련하여 실증연구가 이루어 졌지만, 소수의 결과변수에 국한되어 있는 실정이며(개인이 지각한 조직성과(HRM 성과, 재무성과), 개인 창의성 및 혁신적 업무행동) 기존의 조직 및 집단 수준의 다양성 연구에서 다루어 왔던 구성원의 태도와 같은 효과성 변수에 대한 연구는 거의 시도되지 않았다. 이러한 다양성 수용 정도에 대한 연구의 한계를 극복하기 위해 본 연구에서는 다양성 수용 정도와 대표적인 태도 변수인 조직몰입과의 관계에 초점을 두었다. 그리고 그간 집단 다양성 연구에서 프로세스 변수로 많이 다루어왔던 갈등(관계갈등, 과업갈등)을 매개요인으로 설정하여 개인수준에서의 매개효과를 탐색적으로 살펴보고자 하였다. 이를 분석하기 위해 업종 구분 없이 종업원 약 400명을 대상으로 데이터를 수집하였다. 가설검증을 위해 신뢰도분석, 확인적 요인분석, 상관행렬분석 및 팬텀변수를 이용한 다중매개분석을 수행하였으며 분석결과는 다음과 같다. 첫째, 다양성 수용 정도는 구성원 간 갈등에 부(-)의 영향을 미치는 것으로 나타났다. 둘째, 사회범주다양성 수용 정도는 조직몰입에 정(+)의 영향을 미쳤다. 마지막으로 갈등의 매개효과 검증에서는 과업갈등은 기각되었고, 관계갈등만이 매개효과가 있는 것으로 나타나 조직에서의 다양성 관리에 좀 더 의미 있는 시사점을 제공하였다. 연구결과를 바탕으로 연구의 시사점과 향후 연구방향을 모색하였다.

This study understood what effect was produced on the purchasing decision making of outdoor wear by a shopping orientation, fashion involvement and demographic characteristics offered practical suggestions as to what effect was produced on the store selection criteria, product selection criteria for purchasing decision making in purchasing outdoor wear. This research was conducted through a questionnaire survey, and 397 males in were collected for analysis. The results were as follows. First, shopping orientation group was classified into hedonic shopping orientation group and utilitarian shopping orientation group. And it was classified into high fashion involvement group and low fashion involvement group according to fashion involvement. Product selection criteria were classified into 2 factors such as intrinsic attributes and extrinsic attributes. And store selection criteria were classified into 4 factors such as store atmosphere, store environment, promotion and salesmen. Second, there was partly significant difference in product selection criteria, and store selection criteria between utilitarian shopping group and hedonic shopping group. Third, there was significant difference in product selection criteria and store selection criteria between high fashion involvement group and low fashion involvement group. Finally, there was significant difference in the and according to age, job, and income among demographic characteristics.

This study intends to investigate the urban system based on the population present days and to try to present a place where orientation of the urban system for the balanced development of the region and the direction of the urban system in China. The urban population of China, reforming and opening policy since the 1980s, the population began to concentrate mainly in the eastern coastal areas. Accession to the WTO in 2001, the Beijing Olympic Games in 2008, the proportion of the population in urban and rural areas has been reversed. Urban system in China According to Zipf's city-rank size rule based on the population indicates top cites show primate distribution and lower cities show the regional weakened association distribution. That urban systems show increasing economic dependence on foreign and inefficient use of resources. That undermines the balanced development of the country causing an imbalance in the small towns and rural areas. Orientation of urban system is modified in order to develop a balanced national land, that plan is network urban system. The orientation of China's cities will be converted into stable and horizontal network type polynuclear structure of Chinese urban system. The metropolitan areas perform the function of a central and small cities will have to find ways to strengthen the competitiveness of the region through regional specialization.

The purpose of this study is to present that the entrepreneurial orientation affects to management performance in the small manufacturer. In order to carry out this research, we obtained 171 survey sheets and inspected seven assumptions based on the reliability, validity of the questionnaires. The results of regression analysis are summarized as follows; First, the factor of entrepreneurial orientation, innovative-ness, influences on the technical innovation performance and financial performance significantly. Second, the element of entrepreneurial orientation, proactive-ness, has an important effect on the technical innovation performance and financial performance. Finally, the requisite of entrepreneurial orientation, risk taking, affects to the technical innovation performance significantly, but not the financial performance. Based on the results, the companies that achieve the technical innovation and financial performance have an atmosphere to encourage to perform the research and development works and find out innovative ideas and improvement points in processes. However, the entrepreneur is required to take careful judgement for determining the uncertain circumstance.

The purpose of this study is to introduce a empirical study of using Taguchi Method for the Entrepreneurial Orientation and Financial Performance. In this study, three factors of Entrepreneurial Orientation, innovation, pro-activity and risk taking, are used of the control factors and an element, period of establishment, is chosen as a noise factor. In order to carry out this research, we obtained 200 survey sheets and performed the reliability and validity analysis of the questionnaires and then the experiment was conducted by Taguchi's experimental design. To improve Financial Performance under the noise factor of period of establishment, optimal condition are as follows; the two factors of Entrepreneurial Orientation, innovation, pro-activity should be maintained to a high level. Also, other factor, risk taking should be performed as the level that the company has maintained. Through this paper, we find out that Taguchi method is applicable for analysis of questionnaire.

This paper is present the Technology Orientation affects to Enterprise Management Performance. In order to carry out this research, we obtained 212 survey sheets and inspected ten assumptions based on the reliability, validity of the questionnaires. The results of regression analysis are summarized as follows; First, the factor of Technology Orientation, research development activity, affects to all factor of Enterprise Management Performance significantly. Second, the factor of Technology Orientation, research development environment, only effect on the technology performance. Third, research development ability is affect to technology performance and new product performance that factor of Enterprise Management Performance. Finally, technology industrialization ability isn’t affects to Enterprise Management Performance significantly. Based on the results, we are recommendations for small and medium-sized manufacturing enterprises.

The present study is aimed at examining in multilateral ways the structural relationship among technological orientation, market orientation and product development performance of manufacturing companies, which are deemed to be key factors for them to increase absorptive capacities. From the study, it was revealed that: First, in terms of the relationship between market orientation and absorptive capacities, it was made clear by the analysis that the market orientation sought after by manufacturing companies has influence upon their absorptive capacities. Second, with regard to the relationship between technological orientation and absorptive capacities of manufacturing companies, the analysis found that the technological orientation pursued by them affects their absorptive capacities. Third, as for the relationship between absorptive capacities and product development performance, the analysis made it clear that the absorptive capacities of manufacturing companies exerts influence upon their product development performance. Fourth, in respect to the relationship between market orientation and product development performance, it was concluded from the analysis that market orientation produces effect upon product development performances like technological innovation and acquisition of new technologies needed for product development. Finally, regarding the relationship between technological orientation and product development performance of manufacturing companies, it became obvious from the analysis that the technological orientation affects the product development performance.