Collaborative apparel consumption is proposed as more sustainable alternative to conven-tional consumption. The purpose of this study is the exploration of consumers’ motives to participate in collaborative apparel consumption. Findings suggest that consumers’ inten-tion to participate in collaborative apparel consumption is mainly influenced by financial benefits, convenience and sustainability awareness.

This study was a qualitative investigation of the process of adaptation of nutrition education programs by marriage immigrant women who completed education programs for training of food citizen leaders. Focus group interviews of seven marriage immigrant women from Vietnam, China, Mongolia and Russia were conducted and analyzed based on the Normalization Process Theory (NPT). Participants were aware of the purpose of the education program (coherence) and their confidence in organizing and reconstructing the knowledge of nutrition was increased after education (reflexive monitoring). However, they had difficulties attending long-term education programs (cognitive participation) and overcoming language barriers (collective action). Although the program was beneficial for the participants in that they could apply acquired nutrition knowledge to their everyday life as food citizen leaders, the continuous monitoring and feed-back system (management), customized application, and consideration of personal and social factors need to be developed and facilitated. In addition, various programs targeting marriage immigrant women may increase economic independence of these women. The NPT proved beneficial in conceptualizing the barriers and facilitators to implementing nutrition education. The successful implementation of nutrition intervention needs special support to overcome barriers to cognitive participation and collective action.

이 논문은 교회의 새로운 표현들의 모델 중에서 일터교회개척 (Entrepreneurial Church Planting)의 사회학적 함의들을 발견하기 위한 연구과정을 담았다. 비록 교회의 새로운 표현들은 영국교회에서 시작된 선교적 교회 운동이지만, 최근에 지구촌 북쪽인 미국, 영국, 호주, 뉴질랜드, 캐나다, 그리고 다른 유럽국가 뿐 아니라 한국에서도 성장하고 있다. 필자는 일터/공공장소에서 하나님의 선교(MissioDei)를 실천하는 두 일터교회개척 모델들 (오떡이어 그리고 커피와 교회)을 공공 신학적 그리고 선교적 접근으로 연구했다. 또한, 한국적 상황에서 일터교회개척이 어떻게 실천되는 가를 알아보기 위해서, 질적 연구 방법인 근거이론을 통해서 연구 자료와 분석 결과를 얻었고 그 분석결과를 바탕으로 일터교회 개척의 사회학적 함의들을 소개한다. 2장에서 교회의 새로운 표현들과 일터교회개척을 소개하고 성장하는 배경에 대해서 설명했다. 3장에서는 연구 방법론에 대해서 언급하고 사례들을 소개했으며, 4장에서는 연구 분석 결과를 설명했다. 5장에서 는 이 연구 분석을 토대로 일터교회개척의 사회학적 함의를 서술했다.

The service failure phenomenon is a long-recognized problem in hospitality industry’s marketing, and has consequently attracted significant research attention (Chan, Wan, & Sin, 2007). Once service failures occur, customers usually assess the causes of the problem. Researchers have thus studied the impact of service failures on customer failure attribution and their behavioral outcomes toward the service provider. Usually, studies examine consumer psychological processes when only one service firm is involved. However, it is unclear whether customer failure assessments are the same when they have to assess more than one service at the same time. According to a review article by Cohen, Prayag, and Moital (2014), consumer behavior has been extensively examined in the field of tourism in many aspects (e.g., decision making, motivations, satisfaction, and loyalty); however, research assessing failure attribution within tourist satisfaction literature is still rare. Moreover, in service marketing studies, it is somewhat surprising that existing service research has overlooked the fact that customers may confront failure situations where there are two or more service providers involved (Weber & Sparks, 2010). Hence, this study makes two key contributions. First, it addresses scholars’ calls for more research assessing failure attribution within a tourist satisfaction context. Second, it contributes to our understanding of consumer behavior in tourism industry by studying customer perceptions of service failures within service networks, where at least two firms are involved in the incident. This study uses in-depth interviews for data collection. And interview results indicate that relational and network characteristics have a significant influence on how customers attribute service failures to different service providers.

In the current digital word, social media represent a relevant tool for marketing and communications strategies, which create new opportunities for firms to engage with their customers (Leeflang, Verhoef, Dahlström, & Freundt, 2013; Lemon & Verhoef, 2016; Libai et al., 2010). Among the sectors that leverage on social media in their communications, the luxury industry represents a main one. As previous research has mainly analyzed the consumer-side (Godey et al., 2016; Jin, 2012; Kim & Ko, 2012) overlooking the firm-side, the aim of this study is to investigate the cross-cultural issues faced by foreign luxury brands in implementing their social media strategies in China by carrying out a qualitative inquiry. China is the setting of analysis as it represents an increasingly relevant luxury market, characterized by the role of digital media as main communications and sales channel. Data collected consist of semistructured interviews with managers from foreign luxury brands operating in China in order to understand the issues faced and the strategies implemented. Moreover, an analysis of their social media presence on Chinese platforms such as WeChat and Weibo is conducted by considering the type of response activated among users. As pointed out by Belk (2017), qualitative advertising research can provide a better understanding of consumer response to advertising also in the rapidly growing field of social media, which have been mainly unexplored by qualitative approaches (Hadija, Barnes, & Hair, 2012). Moreover, an analysis on the firm-side will fill a gap in the existing literature and provide relevant managerial implications for international firms that operate in China.

Purpose: The purpose of this study was to describe the nursing unit manager's experience with patient safety accidents. Methods: Data were collected from April, 2017 to December, 2017 through in-depth interviews with seven unit managers who worked in General wards, OPD or in the ICU of a general hospital. Qualitative content analysis method was used to analyze the data. Results: The following four categories were elicited; dimensions are different from each other, complex feelings about the person after the accident, ambivalence for the accident triggers, leadership learned from accident management. Conclusion: The findings provided valuable informations on the nursing unit managers' experience with patient safety accidents, which held many nursing implications. Based on the findings, it is possible to develop accident management guidelines and the support system for accident management personnels.

최근 벤처캐피털의 운영 펀드 규모의 지속적 증가에 따라 투자 심사역의 업무 도 대폭 증가하고 있다. 그러나 투자 판단은 심사역의 역량에 따라 많은 차이를 보이고 있다. 이에 본 연구는 ‘벤처 투자 실무 평가 지표’에 대한 후속 연구로서 투자 심사 평가 지표의 유 효성을 검증하고자 하였다. 연구는 먼저 평가 지표를 표준화한 후, 100개 벤처 기업을 대상으 로 t-검증을 실시한 결과, 투자 심사 평가 지표들은 유의미하였고 정성 평가 지표의 유효성 역시 약 85%의 적중률을 보였다. 따라서 본 연구결과가 향후 벤처기업 투자 의사 결정력 제 고에 나름 기여할 수 있을 것으로 사료된다.

본 연구의 목적은 교정공무원들이 퇴직 후 삶을 어떻게 준비하고 있는지를 알아보기 위한 것이다. 이를 위해 퇴직 준비를 하고 있는 5년 이내 퇴직 예정 교정공무원 10명을 대상으로 심층면접을 실시하였고, 수집된 자료를 합의적 질적 연구방법(CQR)으로 분석하였다. 분석결과 교정공무원들의 퇴직준비는 4개 범주와 11개의 하위 범주로 도출되었는데, 4개의 범주는 ‘퇴직준비의 의미와 현실’, ‘퇴직준비를 위한 개인적 자원’, ‘퇴직을 위한 구체적인 준비행동’과 ‘퇴직준비를 위한 대안’이다. 연구결과를 종합해 보면, 교정공무원들이 퇴직 후에도 일을 하려는 이유는, ‘퇴직 후 건강한 삶을 살기 위해’, ‘사회에 기여함으로써 삶의 보람을 느끼기 위해’, ‘이루지 못한 꿈과 유사한 일을 하기 위해’서 인것으로 나타났다. 그리고 재직 중 퇴직준비의 어려움은 경제 사정과 근무 환경으로 나타났고, 현직에서의 업무 경험은 퇴직 후 진로 전환에 크게 도움이 되지 않는 것으로 나타났다. 연구결과를 바탕으로, 본 연구는 교정공무원의 퇴직준비를 돕기 위한 정책적 방안과 교정공무원의 특성에 부합하는 퇴직지원프로그램의 방향을 제안하였다.

The number of North Korean defectors in South Korea has reached 30,000, however, it has been reported that many of them still have adaptation problems. Research on adaptation of North Koreans to South Korean society has been approached mainly from social, economic, and psychological perspectives, and little research has been conducted on their adaptation in terms of lifestyle of North Koreans in South Korean society. Adaptation to daily life pattern in a new social-cultural environment may be examined in the context of acculturation. As a part of the daily life, we are focusing on North Korean defectors’ clothing behavior and how they use clothing as a strategic tool for their adaptation to South Korea. The results of this study may provide marketers the information needed to develop mobile applications to help the North Korean defectors adapt to South Korean fashion style. This research also examined the impact of fashion SNS and word-of-mouth communication as a means of identity formation. In depth interviews using snowball sampling were conducted with 10 North Korean defectors in their 20s and 40s who agreed to voluntarily participate in the research from December 2016 to February 2017. The findings from the interviews are as follows. First, according to Berry’s(1997) types of acculturation, North Korean defectors were classified based on the subjective aspects(e.g. clothing norms) and objective aspects(e.g. clothing purchase behavior) of their daily clothing behavior. The Integrators still tried to abide by the clothing norm acquired in North Korea, but at the same time accepted the clothing norms of South Korea and tried to change their personal ideal. In the objective aspects, their clothing styles still reflect North Korean fashion norms, yet they newly acquire norms regarding thin body ideals or skin care management in the South. They also showed the change of store preference and choices as they become adapted to South Korean culture. The second group, Assimilators show high degree of acceptance of South Korean culture. They regarded the sense of belonging to South Korean society and appearance management as important. Many of them played a role as a fashion adviser among their North Korean peers while they have formed and kept the social network with South Korean. Thirdly, Segregators are the people who try to maintain North Korean culture and try to segregate from the South Korean (host) culture. Defectors in this type still abided by the clothing norms they acquired while in North Korea, and had a negative viewpoint on the South Koreans' styles. They still preferred North Korean fashion style, and were familiar with using North Korean words for expressing terminology related to fashion. Finally, Marginalized group is the people who consider themselves being individual and independent self-standing entity with low degree of acceptance of South and North Korean culture. They sought to express their own individuality before and after defecting by creating their own style. This study may contribute to the understanding of adaptation process, not only of North Korean defectors, but also other immigrants to other countries.

The purpose of this study was to examine visually impaired people's clothing behavior, using a qualitative approach. The results are intended to be used as baseline data to make an instrument that can measure the factors that have an effect on visually impaired people's clothing needs from the perspective of environmental and social relationship contexts. This study was made through in-depth interviews with people with grade-1 visual impairment, and the results were as follows: First, when purchasing clothing, they were accompanied by trusted people, and chose trusted brands and trusted products. They spent as little time as possible, did not try on many clothes, and they preferred colors, designs, and purchase methods that carried as low a risk as possible. Second, they wanted basic product information and simple procedures when purchasing and using clothing products. Third, they were able to manage their own clothes themselves. However, there was insufficient laundry information available. Fourth, the main reason why visually impaired people took care of their appearance was that they wanted to look neat and clean to be respected by others. Based on the study results, it is necessary to provide information on clothing to improve quality of life and welfare and thus ensure visually impaired people’s independence.

Do automobile test drive reviews really deliver objective information to consumers with scientific expressions? For the analysis, samples were collected from eighteen media outlets -- ten Korean and eight foreign. Collected samples of car reviews were analyzed in terms of sentence unit and classified into two categories: either a sentence with scientific expressions or a sentence with non-scientific expressions. Result showed that car review from 9 medias only had portion of sentence with scientific expressions exceeding 50 percent. Result supports this research's hypothesis that "test drive review of automobile isn't scientific."

본 연구의 목적은 질적 연구로 연구방법을 통해 남성 상담자와 내담자 총 4인의 상담관계 체험을 분석함으로써 그들 체험에 대한 보다 풍부한 이해를 하는 것이다. 현상학적 연구 질문 의 인터뷰 축어록을 사용, 이러한 질적 연구의 타당화를 위해 전문가 3명과의 세미나를 통한 삼각화 기법을 사용하였으며 첫째, 내담자(상담자)와의 상담전반의 인상 둘째, 치료동맹의 형 성 셋째, 내담자(상담자)와 상담전반의 어려움 넷째, 내담자 변화에 대한 상담자와 내담자의 관점 다섯째, 내담자(상담자)와의 관계체험을 통한 통찰의 다섯 가지 구성요소를 도출 분석하 였다. 첫째, 남성 상담자의 상담관계 체험은 다음과 같다. 남성 상담자는 상담 초기에 부담, 걱정이 있었지만, 내담자와의 상담관계를 통해 내담자의 변화를 보게 되면서, 상담자 자신에 대한 자 각과 통찰이 일어나게 되었으며, 이를 통해 상담자 자신의 삶의 변화를 체험하였다. 둘째, 내담자의 상담관계 체험은 다음과 같다. 내담자는 과거의 상처로, 상담 초 남성 상담자 에 대해 경계적 모습을 보이나, 남성 상담자와의 관계 체험을 통해, 자기 삶의 긍정적 변화를 체험, 상담자와의 관계, 상담자에 대한 인식이 변화, 이 변화가 현재까지 지속되고 있음을 체험 하였다.

본 연구는 질적연구를 통해 요양보호사 양성교육을 완료한 요양보호사가 지각하는 요양보호서 비스활동의 어려움을 유발하는 변인과 유발을 야기 시키는 상황을 알아보고자하는 데 그 목적이 있다. 본 연구의 목적을 달성하기 위해 요양보호사 양성교육을 완료한 후 요양보호서비스를 제공하고 있는 요양보호사 15명을 대상으로 질적연구를 실시하였다. 인터뷰 실시 전에 이 연구에 대해 간략히 설명하고 평균 35분의 인터뷰를 실시하고 피험자의 동의하에 축어록을 작성하였다. 인터뷰는 2015년 4월부터 6월까지 3개월 간 실시하였다. 질문자와 응답자는 인터뷰내용을 빠짐없이 축어록으로 작성하면서 개인정보를 제외시키고 정리하는 시간을 가졌고, 초기 영역 코딩 및 중심개념 코딩, 교차분석 전 과정에서 연구자를 포함한 2명이 평정자와 감수자가 참여하여 연구자에게 피드백을 제공하였다. 요양보호사 자격을 취득한 요양보호사가 지각한 요양보호서비스의 어려움을 유발하는 변인에 대한 질적 분석을 한 결과 4개의 영역과 9개의 유발 변인, 그에 따른 유발상황으로 분류되었다. 따라서 위의 결과를 토대로 요양보호서비스 질 향상을 위한 요양보호사제도의 개선방안을 마련 하는데 기초자료를 제공하고자 한다.

Over the last five years the notion of ‘third space’ or ‘place’ has started to become referred to within a retail context (Nobbs & Manlow 2014). Third space is defined by Mikunda (2004: 11) as “somewhere which is not work or home but a comfortable space to browse, relax and meet people, even enjoy a meal”. In the fashion sector there is an increasing trend for retail and culture/leisure activities to be housed in the same space as means of drawing customers into the store and tempting them to stay for longer. However there is a lack of both empirical and conceptual research on this emergent concept (Oldenberg1999). The aim of this study is to investigate the notion of third space in practice from both a brand and consumer perspective with respect to identifying the motives and methods for its adoption. Experiences form an integral part of third space as they activate psychological experience mechanisms (Mikunda 2006). This study will consider the motivations for stakeholders to invest in third space environments using the chosen case study fashion brand Urban Outfitters. This retailer has a history of creating unconventional store formats which blend music, lifestyle and fashion products under one roof. In 2008 they created a development called Space fifteen twenty in Los Angeles which was a curated mix of ownbrand and lifestyle brands and featured food, art, vintage and programme of events aimed at the hipster community. In 2014 they opened a store called Space 98 in Williamsburg in Brooklyn which used the same formula, a carefully selected space with an art gallery, revolving pop up stores and a bar and restaurant (WGSN 2014). The research methodology utilises a qualitative approach in the form of store observations, in-depth interviews with store and head office staff, the architect and also snapshot exit interviews with patrons of the store. The results are audio recorded and analysed using thematic content analysis. The outcome of this exploratory technique will provide a 360 degree perspective of the concept in action. The results of the study will be useful for academics and retail marketing practitioners interested in the impact of store formats on consumer behaviour and brand identity.

본 연구의 주요한 목적은 기업이 연구개발활동을 위하여 정부지원을 받은 경우 에 그렇지 않은 경우와 비교하여 부가성 효과가 나타나는지와 부가성 효과가 나타난다면 왜, 어떻게 나타나는지를 탐색적으로 규명하는 것이다. 이를 위하여 대전지역의 12개 중소⋅중 견기업을 대상으로 다중사례연구를 진행하였다. 분석을 위하여 기업의 연구개발활동 과정에 따라 기업의 R&D 노력에 영향을 주는 다 양한 요소와 이들에 따른 R&D 투자와 의사결정 단계, 기업의 R&D 노력을 통한 행동변 화단계, 기업의 R&D 노력에 의한 성과와 피드백단계로 구분하여 전반적인 R&D 활동 및 부가성에 대한 사례를 조사하였다. 아울러, 기업의 유형과 기업의 성장단계에 따른 효과성 의 차이를 확인하였다. 실증연구 결과 기업의 연구개발활동에 따른 투입, 행동, 산출부가성이 다양하게 존재하는 것으로 확인되었다. 기업은 창업기의 기업일수록 R&D 활동에서 정부지원사업에 대한 의존 성이 매우 높았으며 기업의 주요한 제품개발과 신규사업으로의 전환을 위한 연구개발을 위 하여 정부지원사업을 전략적으로 활용하는 것으로 나타났다. 또한 기업의 유형과 기업의 성 장단계 별로 각 기업이 정부지원사업으로 추진하는 사업의 성격과 정부지원사업을 활용하는 태도가 다르게 나타났다.

The luxury consumption has been pertinent to those aged around forties to fifties in the upper class. Recently, luxury product market became wide and is varying in age segments. Young consumers’ luxury consumption shows a rapid growth worldwide. Despite the global financial crisis, advanced information technology and globalized marketing strategies accelerate luxury consumption rate in vast. This phenomenon of luxury consumption is critically relevant to consumer social psychology. While people have various relationships with others in their own societies, they carry out impression management for themselves. Consumers try to identify themselves with goods, services, and images of brands or products. More importantly, congruency between their ideal images of themselves and consuming objects plays an important role in luxury consumption in recent years.

Based on qualitative interviews with mobile market research experts, a comprehensive framework for assessing the methodological potential of data collections via smartphones is developed. The findings serve as a basis for the development of new approaches to collect data via smartphones.