The volume of fluid method is used to investigate the behavior of a liquid water slug in a PEMFC trapezoidal gas channel(GC) with a open angle of 60 degrees. To evaluate the effect of the contact angle of the top and side walls, the gas diffusion layer water coverage ratio(GWCR) and water volume fraction(WVF) in a inspection control volume are analyzed. As the contact angle increases, GWCR increases and WVF decreases. The cases with the GC contact angle of 60 and 80 degrees show the more favorable water removal characteristics compared to the other cases in a GC flooding condition.

연료전지용 고분자 전해질막에 있어서 가장 중요한 특성인 수소이온 전달 능력은 내부에서 형성되는 수화채널의 분포 및 형상에 큰 영향을 받게 된다. 비과불화탄소계인 탄화수소계 전해질막의 경우, 과불화탄소계 전해질막인 나피온에 비 하여 이러한 수화채널이 약하게 형성되는 것으로 알려져 있으며 따라서 상대적으로 낮은 이온전달 성능을 나타내는 것으로 보고되고 있다. 본 연구에서는 컴퓨터를 이용한 전산모사 기술의 하나인 메조스케일 전산모사 기술을 이용하여 탄화수소계 연료전지용 전해질막인 술폰화 폴리이미드의 가습조건에서의 수화채널 형성 및 상분리 현상을 관찰하였다. 이를 통하여 술폰 화 폴리이미드 내부에서 물분자 비드는 친수성 영역 전체에 걸쳐서 고르게 분포되며 명확한 수화 클러스터는 높은 술폰화도 에서만 형성되는 것이 관찰되었다. 또한, 술폰화 폴리이미드 모델은 저가습 상태에서 수화 채널을 형성하는데에 나피온 모델 에 비하여 더 어렵다는 것이 관찰되었다. 이러한 결과들은 비과불화불소계인 탄화수소계 전해질막의 수화채널 형성에 대한 기존 이론을 명확하게 뒷받침하고 있으며, 술폰화 폴리이미드의 전도도 경향도 잘 설명을 하고 있다. 따라서 메조스케일 전산 모사 기술은 연료전지용 전해질막의 상분리 현상 및 수화채널을 분석하고 이온전도 특성을 규명하는 데에 있어서 매우 효과 적인 기술이 될 수 있다는 것을 확인하였다.

Antioxidants have been added to cryoprotectant or in vitro culture medium for sperm to reduce the detrimental damage, such as reactive oxygen species. However, curcumin, an antioxidant, shows dual effect on the viability and progressive motility of bovine sperm exposed to hydrogen peroxide. Low concentration of curcumin increases sperm viability and progressive motility, whereas high concentration of curcumin reduces them. This study was performed to identify whether TREK-1 channel is related to low sperm viability and motility induced by high concentration of curcumin. Curcumin reduced TREK-1 channel activity in a dose-dependent manner. TREK-1 channel was expressed in sperm obtained from Korean native bull. Treatment with TREK-1 channel blockers, such as curcumin, fluoxetine, GdCl3, and spadin, significantly reduced sperm viability and motility (p < 0.05). However, TREK-1 channel activators showed different effect; linoleic acid showed an increase in sperm viability and motility, and wogonin did not affect them. These results show that TREK-1 channel is involved in the regulation of sperm viability and motility. In particular, high concentration of curcumin might reduce sperm viability and progressive motility of Korean native bull through blockage of TREK-1 channel.

The heat transfer characteristics of forced convection according to the geometric shapes with four rectangular blocks in a horizontal PCB channel was analyzed numerically using SST (Shear Stress Transport) turbulence model. As the boundary condition for CFD (Computational Fluid Dynamics) analysis, the inlet temperature and air velocity were respectively 300 K and 3.84 m/s and the heat flux of the block surface was 358 W/㎡. The shape factors of block were width, height, spacing and channel entrance height. As the results, the heat transfer rate was decreased as the width ratio (x/h) was increased, while it was increased as the height ratio (h/x) is increased. Also as the block spacing ratio (s/x) was increased, the heat transfer effects was not significantly affected. And as the channel entrance height ratio (H/x) was increased, the heat transfer performance was decreased.

해사안전법에서는 기름 1,500킬로리터 이상 또는 유해액체물질 1,500톤 이상을 싣고 운반하는 유조선에 대하여 통항을 금지 하는 유조선통항금지해역을 설정하고 있다. 이러한 선박이 유조선통항금지해역 내에 위치한 항만에 입출항하는 경우 유조선통항금지해 역 바깥쪽 해역에서부터 항구까지의 거리가 가장 가까운 항로를 이용하여 입출항하도록 허용된다. 이는 유조선이 유조선통항금지해역 에서 항행하는 시간이나 거리를 최소화하기 위한 것으로, 연안통항대를 이용한다는 의미로 해석되어서는 아니된다. 본 연구에서는 여 수·광양항 특정해역 진입수로를 이용하지 않는 연안유조선의 교통량을 분석하고, 선박의 선적화물량을 조사하였다. 조사기간 중 연안통 항대를 이용하는 총 31척의 연안유조선 중 51.6 %에 해당하는 16척의 선박은 1,500톤 이상의 화물을 적재한 것으로 나타났다. 이는 유조 선통항금지해역의 입법취지에 타당하지 않는 것으로, 본 연구에서는 유조선통항금지해역의 바깥쪽 해역으로부터 특정해역 진입수로까 지를 연결하는 해역을 설정하여 여수·광양항 유조선 입출항 항법 규정(안)을 제시하였다.

Introduction In the contemporary business environment, fashion companies ought to cope with fundamental changes marketing communication has conventionally been performed. In response to shifting socio-demographic, environmental and market-related conditions, gradually new forms of fashion promotion have evolved (Fill, 2006). Nowadays, the global fashion industry experiences a reduced dependence on mass media advertising and an enlarged reliance on dialogic, relationship-oriented and digitally grounded communication methods (Chitty, Barker, Valos & Shimp, 2012). Against this backdrop, it is irrefutable that social media technologies have been remarkably transforming the ways in which modern-day fashion communication is practiced (Brennan & Schafer, 2010; Funk et al., 2016; Dillon, 2012; Saarinen, Tinnilä & Tseng, 2006). The competitive and widely saturated apparel market is facing an era of intensive proliferation of brands, an epoche of awe bombardment of advertisements, which makes a well-though-out communicational strategy ever more imperative, particularly in a cross-cultural context (Dillon, 2012). Yet, studies that analyze the importance of social media in relation to traditional means of fashion communication are scarce. Even though, empirical introductions start being made to this explicit issue, considerable research deficiency subsists in the realm of cross-cultural fashion communication and social media optimization. Therefore, the rationale of this paper at hand is to contribute to balance out this research gap by providing evidence from four countries.

Omni-channel strategy is an innovative paradigm for integrated information distribution of inventory, sales, operations, marketing, delivery, pickups and returns in supply chain management. Recently the distribution strategy faces new challenges with the advent of mobile distribution channels. Social media with countless apps imposes additional stress on supply chain operations. Due to these changes, distribution network in supply chain is changing naturally and rapidly from multi-channel to omnni-channel platform. Recently numerous domestic distributors establish and adapt this new supply chain optimization tool as a part of seamless flow of movements of goods from one channel to other channels. The objective of this paper is to present a preliminary findings on how omnni-channel affects the supply chain management. A survey is used to ascertain in the degree of omnni-channel implementation and statistical evidence is provided to test sets of hypothesis. The results of the questionnaire showed that consumers' purchasing styles differed by gender, age, purchase purpose, and product type. In particular, women consider purchasing experience in omni-channel to be important. As food and household goods can be conveniently shipped, consumers prefer online purchasing it. Conversely, consumers tend to favor omni-channel strategy in connection with offline experience in IT products.

고분자 전해질막은 수화상태에서 이온전달채널을 형성하여 연료전지 시스템내에서 수소이온을 전달하는 핵심적인 역할을 한다. 저가습 상태에서는 효과적인 이온전달이 잘 이루어지지 않는 것으로 보고되며, 친수성 및 소수성 영역의 명확한 상분리가 일어나는 불소계 고분자 전해질 막에 비하여, 탄화수소계 고분자 전해질 막에서는 이러한 상분리 현상이 상대적으로 약하게 일어나고, 그 결과로 낮은 수소이온 전도도를 갖는 것으로 알려져 있다. 본 연구에서는 이러한 낮은 수소이온 전도도를 분자 구조 측면에서 규명하기 위하여, 분자전산모사를 통해 가습 상태 변화에 따른 함수율 조건을 이용하여 고분자 전해질막 모델을 만들고, 이를 서로 비교하여 이온전달 채널의 형성에 어떤 요소들에 영향을 미치는지 규명 하고자 한다.

In a PEMFC gas channel with a trapezoidal cross-section, the effect of air and water inlet velocities on water removal characteristics is numerically studied via the volume of fluid(VOF) method. When the channel wall contact angle is 60 degrees, the air inlet velocities higher than 2.5 m/s are advantageous to obtain lower GDL surface water coverage ratio(WCR). The WCR increases as the wall contact angle increases to 90 or 120 degrees due to the relatively lower surface tension force. In overall, WCR decreases as the air inlet velocity increases and WCR increases as the water inlet velocity increases.

Network externality can be defined as the effect that one user of a good or service has on the value of that product to other people. When a network externality is present, the value of a product or service is dependent on the number of others using it. There exist asymmetries in network externalities between the online and traditional offline marketing channels. Technological capabilities such as interactivity and real-time communications enable the creation of virtual communities. These user communities generate significant direct as well as indirect network externalities by creating added value through user ratings, reviews and feedback, which contributes to eliminate consumers’ concern for buying products without the experience of ‘touch and feel’. The offline channel offers much less scope for such community building, and consequently, almost no possibility for the creation of network externality. In this study, we analyze the effect of network externality on the competition between online and conventional offline marketing channels using game theory. To do this, we first set up a two-period game model to represent the competition between online and offline marketing channels under network externalities. Numerical analysis of the Nash equilibrium solutions of the game showed that the pricing strategies of online and offline channels heavily depend not only on the strength of network externality but on the relative efficiency of online channel. When the relative efficiency of online channel is high, the online channel can greatly benefit by the network externality. On the other hand, if the relative efficiency of online channel is low, the online channel may not benefit at all by the network externality.

본 논문에서는 강낭콩의 생산이나 이송과정에서, 곰팡이나 충격으로 인한 변색과 변형이 섞인 강낭콩 군집 에서 정상립을 선별하는 방법을 제안한다. 곰팡이로 인한 변색을 선별하기 위해서 개체별로 표면의 회색 화소를 추정 하는선별 인자를 제안하였고, 충격으로 인한 조각 변형이나 변형 이후 외부 변색을 동시에 고려하기 위해서 는 화소별로 R-G값과 G-B값의 차이 비교를 이용한 선별 인자를 제안하였다. 제안한 두 개의 선별인자를 이 용하여 문턱치 기반의 실시간 선별 알고리즘을 각 100씩의 개체를 갖는 정상립과 두 종류의 불량립에 대해 적용한 결과, 선별 정확도는 최적 환경에서 얻은 강낭콩 영상에 대해서는 99%의 정확성을 보였고, 블러링 및 조명 열화로 인한 환경에서 얻은 강낭콩 영상에 대해서는 각각 98.67%와 96.33%의 성능을 보였다.

The water removal characteristics in a PEMFC trapezoidal gas channel are investigated with the volume of fluid (VOF) method. For the case of wall contact angle of 60 degree, liquid water attaches on the top wall and moves toward the exit. In contrast, liquid water moves along the channel side corner or GDL surface irregularly for the higher wall contact angles. The hydrophillic wall contact angle of 60 degrees provides more favorable diffusion of reactants to cathode reaction sites as the GDL surface water coverage ratio approaches zero even if the water flow rate increases.

The purposes of this study were to investigate the influences of channel assessments on the usage of multi-channels by product types, and the differences in the usage of multi-channels among product types in buying decision making process for fashion products. Data were collected from 510 consumers in their 20s to 50s with purchasing experiences through multi-channel distribution system and living in Seoul and Kyunggi province; 491 were analyzed after deleting incomplete questionnaires. Factor analysis, multiple regression analysis and one-way ANOVA were used for statistical analysis by using SPSS 18.0. The results were as follows: 5 factors were extracted for channel assessment: utility, accuracy, risk, price benefit and sharing information. Price benefits, utility and sharing information for online channel tended to influence positively on the usage of online channel and online+offline channels. Accuracy and low perceived risk of offline influenced positively on offline and on+offline channel usages. The usage levels of on-line and off-line channels for cosmetics were significantly lower than the usage levels for clothes and accessories on information search, evaluation of alternatives, and purchase stages. Significant differences were also found in the usage levels of multi-channels (on+off-line) on information search and evaluation of alternatives stages. The usage levels of the multi-channels for clothes were the highest followed by those of accessories and cosmetics in order.

The effect of PEMFC trapezoidal channel wall contact angle on water removal characteristics is investigated with the volume of fluid (VOF) method. Two different contact angles 60 and 90 degrees are selected. In the case of the side and top wall contact angle of 60 degrees, stable semi-spherical droplets move along the top wall slowly. In contrast, complex shaped droplets move along the lower edge in the case of 90 degrees. Moreover, it is shown that very complex interaction patterns between different droplets which introduced into the channel at different times.

The lattice Boltzmann method (LBM) is applied to study the behavior of liquid droplet inside a PEMFC gas channel. To validate the fluid-fluid interaction model, the relationship between the pressure jump across the interface and the bubble radius is investigated for a static bubble to confirm the Laplace’s law. To evaluate the fluid-solid interaction model, static contact angle is calculated by changing the interaction parameter. Also, a constant gravitational force is applied to study the temporal evolution of liquid droplet placed on the bottom wall in a three dimensional periodic channel.

최근 IT 기술과 융합된 차량에서 농기계산업으로 넘어오는 과도기가 도래하면서 농업용 기계의 용자의 사용과 유지보수의 편의성 증대가 요구되고 있다. 본 연구에서는 다양한 농업용기계에 적용이 가능하고, 농경상황을 실시간으로 모니터링이 가능하도록 4개의 카메라를 활용하여 확보한 영상으로 개별 또는 4채널로 영상을 통합할 수 있는 영상믹서를 개발하고자 한다. 또한 농업용 트랙터 국제표준인 ISO11783 표준기반으로 SW를 개발하고 수요처에 납품 가능하도록 설계하였다.

The market distribution channels has changed from single to multi-channels due to the diffusion of digital development products. In addition the new consumption emergence has been applied in showrooming and reverse-showrooming. One of well-known shopping district in South Korea, Dongdaemun, has been introduced Dongdaemun-based fashion brand which use on/offline multi-channel distribution. This study aims to segment multi-channel attributes of Dongdaemun-based fashion brands and analyse the effects of customer equity attributes, customer satisfaction, and re-purchase intention. The goals of this study are as follows: 1) to identify multi-channel attributes of Dongdaemun-based fashion brands, 2) to analyse the influence of multi-channel attributes on customer equity, customer satisfaction, and repurchase intention, 3) to explore the consumer group differences on shopping orientation. This study applied means-end chain theory to conduct in-depth interviews for the purpose of deriving the multi-channel attributes of Dongdaemun-based fashion brands and explore the influence of such attributes on customer equity, customer satisfaction, and re-purchase intention. This study collected 493 samples and structural equation modeling was used for final data analysis. The main findings of this study are as follows. The multi-channel attributes have a significant impact on value equity and brand equity. Relationship equity is influenced by product diversity, entertainment, and informativeness. The all of customer equity drivers have significantly impacts on repurchase intention and only brand equity have significant effect on repurchase intention. Also, customer satisfaction affects re-purchase intention. Brand equity have a significant influence on CLV. The consumers group differ in how consumers recognize multi-channel attributes of Dongdaemun-based fashion brands, based on channel preference. This study shows the importance of customer equity and suggests long-term implications for the development of Dongdaemun-based fashion brands.

This article focuses on the use of the cosmetics channel of customers. There are many papers about channel choice behavior of consumers. Blattberg et al (2008) pointed out that the consumer decide their channel by marketing action, channel attribute, social influence, channel integration, individual difference, and situation factors. Kushwaha, et al (2013) said that in the case of buying an axiomatic product, consumers who are using only Web are excellent customers, whereas consumers using many channels are excellent customers in the case of a hedonistic product. Neslin, et al (2014) implied that the channel and brand are interrelated, so the customer think about both channel choice and brand choice at same time. Valentine et al (2014) found that multi-channel user is more information sensitive than that of single-channel user, and customer who are satisfied the service of their chosen channel do not try to use new channel. From these papers, it is clear that consumer’s channel choice behavior depends on, not only channel specialty, but also product specialty. On the other hand, there are not many studies about consumer behavior of cosmetic buying. Bloch et al (1992) implied that makeup made person more active, and an evaluation from another person lead to self-satisfaction. Fabricant (1993) pointed out that the purpose of makeup is self-expression and hiding one's fault. From the research of Coulter, et al (2000), opinion leader are more interested in cosmetics and much quantity of purchasing. Because cosmetic is very image oriented products, customer’s information sensitivity and cosmetic lifestyle are important to buy cosmetics Gathering data about channel choice behavior of consumers in Japan, it becomes clear that stylish and fashionable customers are willing to buy at department stores as their priority is channel images, while non-fashionable customers tend to buy at drugstores and GMS, as their priority is low price. It imply that stylish and fashionable score, cosmetic lifestyle of customer, and channel image are important factors for channel choice behavior of customer. Some customer use both department stores and drugstores, and some customer use both GMS and drugstores. Customers who use both department stores and drugstores are almost same lifestyle of customers who use department stores only, otherwise lifestyle scores of customers who use both GMS and drugstores are, almost same as drugstore only customers. It means that customer of department stores use drugstore as the sub channel of department stores, but customer of GMS use drugstore as the main channel. We must take care about customer combination of store channels. It becomes clear that channel images and customer lifestyle are very important to explain consumer’s channel choice.

Pricing, especially the area of discounting, poses many practical problems and continues to generate academic interest. In this exploratory study, we proposed an analysis format based on multi-channel purchasing and a method to calculate the amount of discount. Our principal contribution is using single-source panel data to calculate the discounts for several stores. First, we presented our definition of discounts. Next, as few consumers (so-called cherry-pickers) accounted for a large portion of the discounts, we confirmed that discounts follow the Pareto principle. Further, we showed how consumers used different chains; we identified the discount-sensitive consumers. We find that consumers who tend to buy high-priced brands are of key importance for sales and revenues of some chains. In the context of shopping behavior, shopping trip type is one of the main concerns. In a relatively early study, Kahn and Schmittlein (1989) showed quick trips and regular trips; however, they did not focus on discounts. Since the 1990s, researchers have been focusing on discounts and multi-channel shopping trips. Walters and Jamil (2003) explored shopping trip type and discount; however, their data are restrictive regarding the purchase period and chain. Fox and Hoch (2005) also showed how the difference in prices across two grocery store chains on the same day was distributed and how some consumers could exhibit cherry-picking behavior. Nevertheless, their research data are not comprehensive and are rather limited to two popular grocery stores. The same limitation is applicable to other studies in the literature (e.g., Bell, Ho and Tang 1998). One of the contributions of this study is our data. We used single-source panel data, acquired through the service of Macromill, Inc. The monitors of this service can use portable code scanners to read JICFS(JAN Item Code File Service)codes anytime and anywhere. Since we focus on multi-channel shopping, we used only data on food purchases. We included 6 million purchase transactions that covered all food categories in 2012 for 6,422 individuals who live in the metropolitan area around Tokyo. There was, essentially, no gender and age bias in the data. However, the data do not provide locational information of the store and consumer. Location is a very important factor for determining a shopping trip (e.g., Arentze, Oppewal and Timmermans 2005). This is one of the limitations of our research. The first step in our analysis is defining the discounts on individual items. To mitigate the influence of extremely high unit prices, we calculated the discount as the difference between the third-quartile price and the purchase price. The next step, we identified cherry-pickers from cross table of sales decile and discount decile. We examined demographic feartures, women relatively exhibit higher cherry-picking behavior than men, and there is a distinct relationship between household income and cherry-picking. As the income level rises, the ratio of cherry-pickers decreases. As for the relationship with age, we find that the ratio of cherry-pickers is the highest among consumers who are in their 30s. However, this ratio decreases with age. Examining the ratio of cherry-pickers by chain, we find that the ratio is higher in EDLP type than in Hi-Lo type chains or High-quality type chains. To simplify the purpose of our study, we deal with the milk category. The reasons for selecting the milk category are that it is one of the most popular food categories in Japan and that the Japanese milk category is assumed as a loss leader. We present some results from a k-means cluster analysis and show how the customer segments utilize each channel in the milk category. This allows us to observe each segment is more discount-conscious in each channel. Among Japanese milk brands, there are some popular and high-priced (above 200 yen / 1 liter pack) brands that rarely offers bargain sales. And the customer who buy that high-priced brands frequently is known as a loyal one. We showed the frequency of purchases for high-priced brands and the frequency (in days) of chain visits. We compared a well-known EDLP type and low-priced supermarket chain and perceived as average or slightly expensive chain. Consumers who habitually purchase the high-priced brand are likely to be loyal customers of the supermarket chain, but this does not hold for the low-priced chain. We will present the results from further analysis and details at the conference.