The E-commerce market continues to grow in recent years, many companies have generated customer satisfaction by improving the quality of fulfilment, but the effects needed further investigation. Customer satisfaction research in e-commerce is one of the major areas of e-commerce research. Previous studies have investigated customer satisfaction factors in e-commerce from the perspective of e-SERVQUAL (e-service quality). Zeithaml et al. (2000) investigated that fulfilment has a significant impact on customer satisfaction in e-commerce. China's e-commerce market is the largest in the world at $2,879 billion and accounts for the largest share of the total retail market worldwide at 50.4%. This research focused on China’s e-commerce market.
The purpose of this study is a classification of farm typology and an analysis of characteristic e-commerce type of farm enterprises. The classification of sample farm enterprises thus results in six distinctively agribusiness type. The six identified types can be characteristic as follows: production type, processing type and distribution type, e-commerce type, export-agricultural type, amenity-tourism type. This article attempted to come up with workable strategies to solve these problems affecting e-commerce type farm enterprises. The main results this paper are as follows: 1) to make organization of e-commerce type farm enterprises to accomplish business goals 2) to find out solution for urgent problems and subjects of farm management 3) to practice profitable business model for e-commerce type. E-commerce type farm enterprises needs are not only technology transference but also farm management.