This paper is to show how electronic game components can galvanize into the outdated regions. The purpose of this study is to research on game mechanics and PX(player experience) for the interactive urban regeneration design with gamification. Urban regeneration involves the old public, private and community sectors to improve the quality of urban life and to reach a sustainable development of urban economic. The gamification is the idea of using game-thinking and game mechanics to solve problem and engage players, so theoretical background of gamification is based on game design studies such as game components and MDA framework which consists of mechanics, dynamics, and aesthetics. Most of researchers regard game mechanics as game components and converse, but game mechanics is representative of these two terms. So this paper treats game mechanics as the first effective factor for successful urban renewal. Such games which have huge fans bring the powerful and manipulated user experience, a well-gamified applications can provide players (stand for users, audiences, customers, clients, buyers, learners, patients, soldiers, etc) with the supreme user experience, aka PX(player experience) causing playful behavior and a positive mindset. The main goal of gamification of urban regeneration is to encourage greater engagement in renewed town people(player) and aiding in creating richer experiences in everyday life events through game mechanics and PX. Also this paper shows tens of gamification ideas for interactive urban revitalization.

The competition of maintenance services in the offshore wind industry is continually increasing. The quality of the services acts as the distinguishing feature in the industry. Furthermore, there are public standards, which lead to the permanent necessity to offer further education and training programs for employees. To meet the requirements for further training in the specific field of application within the offshore wind industry, a gamified e-learning application has been developed and is introduced in this paper. It consists of a complete solution, which contains the automated analysis of service protocols to identify qualification needs, the involvement of service technicians in the generation of learning materials, the preparation, transmission as well as the further development of those materials in accordance with the principles of e-learning. Finally, the solution contains a gamified mobile application for qualification, which is designed to meet the individual learning needs of the service technicians. This concept paper follows a problem-centred approach. Based on the current state of technology and research, the problem and motivation are identified and the urgency is verified. Furthermore, a detailed specification of the solution and a first implementation approach is presented.

Recently, application content which is applied by gamification elements has been enhanced. However, gamification elements has not been strongly applied in the life-logging application. Because, this application is not focused on fun, but on the visualization of the data and the records of the user's external or internal information. Therefore, the purpose of this paper is to establish the gamification elements for 'life-logging' service. To do this, the gamification elements were extracted and classified by surveys, exploratory factor analysis and confirmatory factor analysis. As a result, the gamification elements for life-logging applications are formed by three factors; ‘Acting’, ‘Achievement’, and ‘Social’. As the established gamification elements are effectively applied to life-logging applications, it is expected to be a basis for helping to provide enjoyable behavior and usability beyond the common function of user record.

How to measure and evaluate the performance of managing a store? Although it is important for a retailer to execute good management in a store, there are few efficient measurement tools and methods for In-store management. Also few people are trying to deal with variety of goods (number of categories), depth of a catagory (number of stock-keeping units within a category), and stock level (the number of individual items of a particular SKU) in a store. To solve the problem, this paper suggests the Customer-Retailer Collaboration (CRC) model that utilizes Gamification. By embedding gaming elements, the store management activities can be viewed as more game-like processes. Customers find some problems they encountered in the store and send the related signals via mobile APP, and the relevant store personnel copes with the signals. As the return for their collaboration, they both will obtain points and badge. This paper designs the CRC model and shows the flow of the model briefly.

The purpose of this paper is to research on humanities in real games and electronic games for PX(player experience) in gamification. The humanities are academic disciplines that study human culture. The humanities include anthropology, archaeology, history, law, languages, linguistics, literature, philosophy, performing arts. As a well-designed game brings the most powerful and sophisticated user(human) experience, a well-designed gamified application can provide players with the supreme user experience, aka PX(player experience) causing playful behavior and a positive mindset. Recently 'gamification‘has been broadly accepted as a powerful motivator in various fields and the definition of gamification is expanding to take into consideration, 'PX(player experience)‘because gamification is the idea of using game-thinking and game mechanics to solve problem and engage players. This paper analyzed and compared each sub-branches of humanities with real and electronic games historically for basic theoretical foundations of PX in gamification.

Historical Experience Program is a certain type of a field trip for elementary and middle school students, which includes visiting a historical place and having various outdoor activities related to the historical events that actually happend in the area. Usually the students make a group to participate, but the education is only done with the printed handouts and the guidance teacher's verbal explanation. In this research, we would like to make use of both location-based system and gamification theories to advance the educational form. Each students will be given smart devices to perform the tasks that are conducted by gamifying the historical information and materials. Location-based system will be guiding them to find the missions and clues around the area. The guidance teacher will be also using a smart device to figure out each student's location and how well they are performing. We've also run the actual field test, and found out that it was a very effective method for Historical Experience Programs. Students were very motivated by cooperting and competing with other students on gamified educational material, and had been very ammused by having outdoor activities using location-based system, and it lead to a significantly effective education.

In this study, a digilog program is suggested for the integration of analog and digital media. As analog sensibility is giving way to digital, analog is now being regarded as old and outdated, and various emotional advantages of analog are being disregarded. A program constituting eight lessons was conducted for third-grade students through Chochungdo. In this program, analog expressions were interpreted in a digital environment and the students experienced game characteristics in artistic media. The educational effects were as follows. First, an expanded audio-visual effect was displayed, using Flash on a 2D plane, based on analog emotional expression. Second, students experienced game characteristics through interaction using the MaKey MaKey program, and an immersive digital environment within a media device.

In this paper, we proposed some direction to effective development of gamification. To achieve this purpose, we performed an extensive literature review. Based on game mechanics and game dynamics, we analyzed 145 cases for both domestic sites(15 cases) and international sites(130 cases) by keyword search methods. Results showed that the successful cases(n=32) applied more features of game mechanics and game dynamics in various ways. Through this, we tried to build up categorization of gamification, the major applications of gamification can be converged into five primary areas: public policy, medical welfare, education, environmental protection and corporation. Finally, we discussed about implications of using gamification for future direction.

Gamification is a new concept using elements of game mechanism with clear goals in non-game contexts. This idea has been used successfully in a variety of domains with positive effects of games and game culture. As games have been a powerful tool in persuasion and behavior changes with purposive desings, such gaming effects have brought about a new era, called “Game 3.0”. This paper proposes transitional aspects of Game 3.0 Era, by focusing on gamification concepts and applied game machanism. From previous literature, the structural elements of gamification can be derived from the concepts of play, entertainment game, edutainment, funware, and serious games. Likewise, core elements of gamification comprise participation & engagement (as motivational factors associated with digital games, GameFlow, E-GameFlow), game mechanics, and game dynamics. The various aspects of game eras from Game 1.0 to Game 3.0 are summarized and discussed.

This study focuses on clarifying mechanism for alternative media based on twitter. Alternative media based on twitter is different from mass media because it has gameness for improving interactivity between news providers and news receivers. This study argues that the gameness could be quests. News providers provide quests to news receivers, so news receivers can expand their territory with playing quest. This aspect is related to the feature of Alternative Reality Game. News receivers participate in News distribution and News production because of its intrinsic rewards. Therefore, twitter communities by playing quests are similar to the communities of digital game's community and Crowdsourcing projects are appeared in alternative media based on Twitter.

Recently, interest in gamification has been increasing. With the advent of the smartphone era, game design techniques are being used for smartphone applications, which have rapidly increased consumption, and their necessity and usefulness has become widely known. This paper introduce some definitions and category of gamification and suggest modified concept of gamification, Also this paper introduce representative examples in various fields. Lastly this paper identify the limitations of gamification through the analysis of various examples. Although we acknowledge the importance and effectiveness of gamification, it is more important to understand the advantages and limitation of it when we apply.

This paper proposes a dynamical model for the gamification@learning and presents its simulation. Based on the theories of Game Design Features (GDF - cool features, fancy graphics, challenging puzzles, and an intriguing setting and story), Key Characteristics of a Learning Game (KCLG - Challenge, Curiosity, Fantasy and Control), a theory of educational environment design model (ARCS - attention, relevance, confidence and satisfaction), and the theoretical background of Gamification labeled as the MDA (Mechanics, dynamics, and aesthetics) framework, four primary factors such as curiosity, challenge, fantasy and control have been originated. By using these four primary factors, the dynamical model for Gamification was developed. In this paper an example for the model is considered and simulated. The example and simulation make the values and characteristics of the four primary factors meaningful. I posit that this dynamical model for the gamification can strengthen the ‘theoretical foundation’ of gamification as well as spread the idea of ‘the pure and right function of game’.

This paper proposes the expression `gamification@ (location or purpose)' with the intent of vitalizing the research of gamification and announcing a pure and right function of gaming to the public. It can strengthen the ‘theoretical foundation’ of gamification as well make it possible to foresee a universal application to nearly every aspect of life.

본 논문에서는 현재 다양한 분야에서 게임화에 대한 바람이 일어나고 있는데, 게임화(gamification) 학습 메커니즘을 이용한 교수학습 활동에서 다양한 교육이 이루어질 수 있도록 관련된 교육학습모형 개발을 제안하려고 한다. 이를 지원하기 위한 교육과정의 개발, 적용 등에 대한 고려가 필요하고, 학교현장에서 게임화 모델을 이용한 모형 개발로 학습자 콘텐츠를 이용하여 교육목표를 달성하기 위해서는 게임화에 대한 교육학적인 기능설명과 학습에 어떠한 영향을 미칠 것인지를 심도 있게 다루어야 할 것 이다.

기능성 게임은 지적 장애인의 과제분석, 촉진, 반복을 주요 전략으로 사용하는 직무 훈련에 효과적 대안이 될 수 있다. 본 논문에서는 기능성 게임과 장애인 직무 훈련의 공통점을 살펴보고, 기능성 게임이 왜 좋은 대안이 될 수 있는지를 고찰하였다. 그 구체적 예로 “직업 기능“ 교과서의 콘텐츠 중 가장 많은 부분을 차지하는 "음식 조리" 단원의 콘텐츠를 분석하여 적합한 게임의 구성과 형태를 연구하였다. 훈련 및 학습 효과의 최대화를 위해 장애인을 위한 기능성 게임은 기존의 엔터테인먼트 게임들과의 차이가 있어야 함을 설명하였으며, 지적 장애인 기능성 게임이 나아가야 할 방향을 제시하였다.

최근 경험경제의 가속화 시대에서, 사용자 경험이 무엇보다 중시되는 대표적인 키워드가 게이미피케이션 연구 분야이다. 게이미피케이션은 제공자와 사용자의 다양한 상호작용으로 무형의 요소가 생산, 소비되는 특성이 있으며, 경제적인 가치로 일반화하고, 객관화하기 어려운 구조로 되어 있다. 본 연구는 사용자에게 경험을 제공하고 가치를 창출하는, 기업의 어떠한 지식, 디자인, 콘텐츠, 서비스 등 무형의 기술에 대한 경제적 가치를 평가하는 견해에서, 게이미피케이션 기술에 대한 경제적 가치를 포괄하는 평가 셈식과 전체 구조를 정형화하는 데 연구의 목적이 있다.

게이미피케이션 기술은 차세대 박물관 경험을 위한 중요한 기술 중 하나임에도 불구하고 국내 박물관 교육과 해설 활동에 활발하게 적용되고 있지 않으며 학문적 연구의 실증적 고찰 또한 부족한 실정이다. 따라서 본 연구는 박물관 게이미피케이션 국내외 대표적 사례를 연구하여 박물관 게이미피케이션 기술 전략을 도출하는 것을 목적으로 한다. 이를 위해 본 논문에서는 해당 사례의 관람 방식, 관람경험의 개인화, 프로그램과 관람객 간의 상호작용 정도를 비교 분석하고 이를 MDA 프레임워크에 적용함으로써 디지털 기술 기반 프로그램의 특정 구조가 박물관 경험에 미치는 영향을 구체적으로 살펴보았다. 이와 같은 연구를 통해 관람객이 주체가 되어 박물관과의 상호작용을 주도하는 과정에서 게이미피케이션은 첫째, 시각적 자기 표현, 둘째, 박물관 공간 활용, 셋째, 시공간에 구애받지 않는 주도적 학습, 넷째, 타인과의 상호작용에 기여 하는 방식으로 디자인되어야 그 제 기능을 다할 수 있음을 확인할 수 있었다.

본 연구는 학습자의 과학과 공학에 대한 ‘어려움’이라는 부정적 인식 개선이 목적이다. 연구를 위해 4개 구인으로 구성된 설문도구를 개발했다. 실험을 위해 게이미피케이션이 적용된 학습 콘텐츠를 사용했다. 실험은 춘천에 위치한 A 대학교 학생 58명을 대상으로 진행했다. 분석 결과에 따르면, 게이미피케이션이 적용된 학습 콘텐츠가 과학 & 공학에 대한 부정적인 인식 개선에 대해 긍정적으로 작용한 것으로 나타났다. 본 연구결과를 바탕으로 과학 & 공학의 부정적 인식 개선과 더불어, 과학과 공학적 지식 습득에 대한 지속가능성에 대해 논의한다.

오늘날, 비게임 분야에서 게임적인 사고와 요소를 적용하여 사람들의 흥미를 끌거나 재미를제공하는 게이미피케이션 기법이 큰 이슈가 되고 있다. 이에 따라 본 연구는 온라인 멘토링과게이미피케이션을 결합한 창조경제타운의 ‘아이디어 커뮤니티’ 사례를 분석하였다. 아이디어의육성 및 선정을 위해 회원들을 대상으로 공개 모의투자 및 멘토링을 진행하였고, 이 과정에서특정한 활동을 할 때마다 경험치를 획득하여 레벨을 높일 수 있었다. 그리고 회원들은 자신이수행한 활동에 대한 내·외적 보상을 받아 성취감을 느낄 수 있었다. 본 연구의 결과는 다양한분야에서 게이미피케이션을 적용하는데 중요한 참고자료가 될 것이다.

본 연구의 목적은 데이터 클러스터링을 활용해 기존의 플레이어 유형 이론을 비교하고 검증 하는 것이다. 연구 진행을 위해 A 대학교 2016년 2학기에 진행된 초대형 강의 수강생의 결과 데이터 235개를 활용했다. 본 연구에서는 K-평균(Means)과 적절한 클러스터 수를 결정하기 위 해 실루엣(Silhouette) 평가기법을 적용했다. 적용한 플레이어 유형은 바틀의 2차원, 3차원 플레 이어 유형, Ferro의 5 가지 유형, 브레인헥스이다. 연구결과에 따르면, 바틀의 2차원 플레이어 유형이 데이터 클러스터링 관점에서 가장 적합한 것으로 나타났다. 각 플레이어 유형 별 특성 분포도 해석했다. 본 연구결과는 게이미피케이션을 적용하거나 개발 프로세스를 연구할 때 사 용되는 플레이어 분석 부분에 영향을 미칠 것으로 예상된다.