본 연구에서는 글로벌 회사채 포트폴리오의 신용위험(부도확률지표)에 대한 신용스프레드(OAS: 시장지표)의 선행성 여부 및 선행성 정도를 분석하였다. 두 지표를 회귀변수로 하는 시차상관성 분석 및 패널 회귀분석 결과 회사채 신용위험에 대해 시장지표가 유의한 선행성을 갖는 것으로 나타났다. 이는 시장을 통해 신용위험 변화를 실시간 반영하는 시장지표가 해당 회사채의 신용위험 변화를 빠르게 포착하기 때문으로 풀이된다. 일일 데이터로 측정한 시장지표의 신용위험 시그널링 효과는 신용스프레드가 대체로 0.5개월 이후의 부도확률 악화를 가장 잘 설명하는 것으로 나타났다. 시장상황에 따라서도 선행성의 크기가 달리 나타났는데, 시장스트레스 시기일수록 높 은 변동성으로 인해 신용위험 변화에 시장지표가 더 민감하게 반응함으로써 동 시그널링 효과가 더 큰 것으로 분 석되었다. 금융복합성 증가 등으로 시장위험과 신용위험간 경계가 모호해지는 최근 흐름을 감안할 때 시장지표의 활용을 통해 신용리스크관리의 선제적 대응력을 높일 필요성이 더욱 커졌으며, 특히 시그널링 효과가 큰 시장스 트레스기 일수록 시장지표의 활용에 무게를 둘 필요가 있다.

The war in Ukraine found numerous global brands publicly taking stances on the issue. They turned to their social media channels to disclose their initiatives, which ranged from simple statements through to actions of greater substantiality such as donations and divestments and triggered a lively conversation and opposing consumer reactions. The phenomenon of brands advocating for crucial but polarising socio-political matters is known as brand activism and is a concept still under-conceptualised. Our study extends the knowledge of brand activism in two ways. First, we address literature calls for investigating the ways through which the marketplace endorses peace by exploring how brand activism serves as a peace marketing tool. We, therefore, term brands’ stance-taking promoting peace or in relation to war as “peace brand activism” and embark on fully unpacking it as a concept. Second, extending the understanding of the concept of brand activism that stands as mostly unidimensional, we proceed in developing a comprehensive conceptualisation of peace brand activism that tracks the range of forms it can take and accounts for its different types and characteristics. Our work employs an exploratory qualitative analysis to unravel how global brands become peace activists, as disclosed in their social media channels across different platforms. Our data captures the activities of a sample of global brands across social media channels. Our findings reveal the range of brand activism forms that can be employed by brands. We also unearth the types of peace brand activism approaches that can be adopted when disclosing peace brand activism initiatives on social media channels. Our work contributes to theory by providing a holistic understanding of the concept of brand activism for peace and explicates important implications for managers and policy makers alike.

Many companies seek to position their brands as global players to benefit from favorable quality and prestige inferences. Yet, recent research calls into question whether global brand positioning strategies are invariably beneficial. In many Western markets, the political environment becomes increasingly tense, with nationalism and ethnocentrism on the rise. Against this background, we seek to answer the question: How does political ideology influence the effectiveness of global brand positioning strategies? Do global brand positioning strategies create more value in liberal or conservative environments?

Political conflicts and trade tensions affect entrepreneurial activities. This paper qualitatively evaluates the success factors of a B2B company’s marketing management strategies within the context of trade policy changes. Results indicate that a strong brand, personal ties to customers, retailers and competitors, and international manufacturing sites reduce the risk. Companies not only face the challenge of disruptive innovation caused by global digitalization activities. In addition, disruptions in the macro-environment are actually increasing. One example that impedes the growth of industrial activities is the current, still escalating, US-China trade war. Unusual forms of marketing coalitions and networks in trans-organizational systems are considered key constellations to ensure future company success (Achrol, 1991). What are the success factors for a B2B company’s marketing management strategies within the context of disruptive economic market and industry conditions, e.g., international trade policy changes?

Understanding consumers’ prioritization of corporate social responsibility initiatives within the global marketplace is a crucial concern for marketers. Focusing on the ethical fashion industry, which supports artisans and utilizes environmentally sustainable resources within its supply chain, the study uncovers that consumers possessing a global (local) identity exhibit more favorable responses to global (local) CSR initiatives, and the matching effect is amplified when presented with high (low) construal level messages.

Despite being one of the world's largest coffee exporters, Indonesia's coffee output for the international market has recently been dropping. Smallholder coffee growers and their cooperatives faced production challenges due to a lack of market demand knowledge, financial assistance, cultivation and processing equipment, and business practice expertise, according to a case study investigation of these groups. The research then conducted a quantitative survey of 84 international customers from 29 countries and enhanced it by speaking with ambassadors of the Indonesia Trade Promotion Centre in nine different nations. These global players' insights produce helpful information, such as product details, pricing ranges, and quality standards. The results show that for smallholder farmers and cooperatives to fulfil the demands of the global market, relevant commercial actors must assist them. As a result, this study creates a model of the coffee value chain that demonstrates how market demand data motivates cooperatives and smallholder coffee farmers to increase coffee output in a diverse business environment. Marketing might contribute to smallholder farmers' and cooperatives' economic prosperity and well-being by using varied insights from foreign consumers.

Since consumers have expanded their interest in global countries with the ease of access to global content through online platforms such as YouTube, marketing practitioners endeavor to uncover an underlying mechanism on how consumers’ interest in global countries would prompt their digital shopping behavior. However, prior literature has not concentrated on the influence of watching videos about global countries on consumers’ digital shopping intentions. By scrutinizing a proprietary dataset regarding consumers’ YouTube watching history and shopping website/app usage behavior, we find that watching global content could increase consumers’ digital shopping duration. In addition, we also find that consumers watching more global content have variety-seeking tendencies when they use shopping websites and apps. Furthermore, we investigate the moderating factors such as social media search and consumers’ sentiment toward different countries on digital shopping. Our findings contribute to the international marketing literature and provide managerial implications to digital media platforms and global companies that utilize target recommendations strategy for marketing communication.

Customer experience is a top priority for business executives and a competitive ground for marketing. Business-to-business (B2B) customer experience is more intricate as it involves multiple actors with distinct roles and objectives, necessitating more customization and knowledge. Hence, it is paramount for organizations operating in the B2B space to understand and enhance the customer experience to gain a competitive edge. This complexity is further amplified in cross-border settings where partners face additional differences and distances, requiring even more mutual adaptations than in domestic business interactions. In such scenarios, individuals involved may significantly differ in terms of culture, language, and business practices.

This study aims to empirically investigate how corporate strategy mitigates consumer boycotts caused by animosity toward economic sanction. First, the study focuses on the cross-culture emotions (i.e., animosity and affinity) and explores the direct and indirect effect of animosity toward economic sanction on boycott attitude (via consumer affinity). Additionally, it focuses on the moderating effect of brand strength and corporate social contribution on boycott attitude. We conduct a longitudinal analysis of boycotts by South Koreans on the Japanese products, which started in South Korea in 2019; and additionally, we employ PROCESS macro to test the moderated mediation hypothesis, using the data collected from South Korea in 2020 and 2021. Our findings reveal that the data collected in 2020 and in 2021 have the same implications. The main findings are as follows. First, while animosity toward economic sanction directly increases boycott attitude, it also indirectly increases boycott attitude via consumer affinity. Second, the assumption that both brand strength and corporate social contribution weaken the positive and direct effects of animosity toward economic sanction on boycott attitude was not supported. Third, we find that corporate social contribution weakens the positive and indirect effect of animosity toward economic sanction on boycott attitude. However, unlike our prediction, brand strength strengthens the positive and indirect effects of animosity to economic sanction on boycott attitude. The three key theoretical implications are as follows. First, while many studies have examined the role of animosity as a cause of boycott, only a few studies have simultaneously addressed the conflicting emotions of affinity (Kim, Yan, Kim, Terasaki, & Furukawa, 2022). This study extends boycott research by exploring the relationship between animosity and boycott attitudes by considering the mediating effect of affinity. Second, to our best knowledge, only a few boycott studies have explored corporate strategies that adequately respond unanticipated country boycotts where the companies are not directly associated with the causes or motives of such boycotts (Kim & Kinoshita, 2023). This study extends boycott research by investigating brand strength and corporate social contribution as corporate strategies in the context of consumer boycotts. Third, although it is known that consumer boycotts change with time, only a few boycott studies are based on longitudinal analyses (Ettenson & Klein, 2005); hence, this study examines consumer boycotts longitudinally to improve the generalization of our findings. Our findings also present some managerial implications for global companies facing unexpected country boycotts by local consumers. When boycotts are caused by economic sanctions between countries, brand strength exerts a two-sided effect. Regarding consumer sentiment, the higher the brand strength, the higher the affinity for the country represented by the brand, and vice versa; however, consumers may also choose to boycott a brand with high strength. Consumers may feel angry and engage in boycotts when they feel betrayed by a brand with strong brand strength. However, corporate social contribution reinforces a sense of closeness in the country it presents and contributes toward mitigating the boycott attitude; this is because consumers consider their corporate social contribution as a beneficial activity for their country. Therefore, global companies that expand overseas should not only use their brand strength, but also engage in activities that are beneficial to the country and enhance the familiarity of the consumers of the country to develop a sense of cultural affinity. In addition, this study also has implications for policymakers. Economic sanctions against a specific country not only lower consumers’ affinity, but also leave a negative impact on the global companies with high brand strength. Therefore, policymakers must proceed with caution when they make an economic sanction for a certain country.

인간 활동으로 광범위한 자연 생태계 변화로 지난 몇 세기 동안 전 세계적으로 생물다양성이 심각하게 위협받고 있다. 생태계의 변화 양상을 파악하는 것은 생물다양성 위협을 파악하고 관리하는 데 필수적이다. 이러한 필요성에 따라 IUCN 의회는 2019년에 생태계의 기능과 유형을 고려한 IUCN Global Ecosystem Typology(GET)를 구성했다. IUCN은 10개의 생태계 군계, 108개의 생태기능별 토지 유형(EFG; Ecological Functional Group)을 전 지구적 범위에서 지도로 제공하고 있다. IUCN GET 생태계의 유형 분류에 따르면 국내 생태계는 Realm (1수준)이 8개, Biome (2수준)이 18개, Group (3수준)은 41개 유형으로 분류된다. IUCN이 제공하는 GET의 경우 전 세계 규모로 제작되었기 때문에 해상도가 낮고 실질적인 토지 현황과 일치하지 않는 경우가 많다. 본 연구는 토지피복지도를 활용하여 국내 IUCN GET 유형 분류의 정확도를 높이고 실질적인 현황 을 반영한 지도를 제작하고자 했다. 이를 위해 ① IUCN GET에서 제공하는 국내 GET 데이터 체계를 검토하고, ② 이를 국내 현황과 비교 분석하였다. 이 과정을 통해 GET의 한계와 활용 가능성을 평가하고 ③ 이후 국가자료를 최대 한 활용하여 국내 현황을 반영한 국내 GET 유형 분류를 수행하였다. 본 연구는 토지피복지도와 기존 국가자료를 최대한 활용하여 국내 GET를 총 25개 유형으로 분류했다(Terrestrial Realm :9, Freshwater: 9 Marine-Terrestrial:5, Terrestrial-Freshwater :1, Marine-Freshwater-Terrestrial:1). 기존 지도와 비교했을 때 수정된 국내 GET의 경우 ‘F3.2 Constructed lacustrine wetlands’, ‘F3.3 Rice paddies’, ‘F3.4 Freshwater aquafarms’, ‘T7.3 Plantations’가 면 적이 가장 많이 축소되었다. 온대 산림(T2.2)의 면적이 가장 많이 늘어났고, ‘MFT1.3 Coastal saltmarshes and reedbeds’, ‘F2.2 Small permanent freshwater lakes’등 3개 유형 또한 수정 후 GET 면적이 증가했다. 해당 과정을 통해 기존 GET에서 모든 EFG의 합이 국토 면적의 8.33배를 차지하던 기존의 지도를, 토지피복지도를 활용하여 총합 이 국토 면적의 1.22 배가 되도록 수정하였다. 이를 통해 유형별 차이가 작고 정확성이 떨어진 기존의 EFG가 본 연구를 통해 개선 및 수정되었음을 확인하였다. 본 연구는 현장 요건을 반영한 데이터를 최대한 활용하여 GET 기준 에 상응하는 한국의 GET 지도를 제작한 것에 그 의의가 있다.

The most important thing in development of a process-based TSPA (Total System Performance Assessment) tool for large-scale disposal systems (like APro) is to use efficient numerical analysis methods for the large-scale problems. When analyzing the borehole in which the most diverse physical phenomena occur in connection with each other, the finest mesh in the system is applied to increase the analysis accuracy. Since thousands of such boreholes would be placed in the future disposal system, the numerical analysis for the system becomes significantly slower, or even impossible due to the memory problem in cases. In this study, we propose a tractable approach, so called global-local iterative analysis method, to solve the large-scale process-based TSPA problem numerically. The global-local iterative analysis method goes through the following process: 1) By applying a coarse mesh to the borehole area the size of the problem of global domain (entire disposal system) is reduced and the numerical analysis is performed for the global domain. 2) Solutions in previous step are used as a boundary condition of the problem of local domain (a unit space containing one borehole and little part of rock), the fine mesh is applied to the borehole area, and the numerical analysis is performed for each local domain. 3) Solutions in previous step are used as boundary conditions of boreholes in the problem of global domain and the numerical analysis is performed for the global domain. 4) steps 2) and 3) are repeated. The solution derived by the global-local iterative analysis method is expected to be closer to the solution derived by the numerical analysis of the global problem applying the fine mesh to boreholes. In addition, since local problems become independent problems the parallel computing can be introduced to increase calculation efficiency. This study analyzes the numerical error of the globallocal iterative analysis method and evaluates the number of iterations in which the solution satisfies the convergence criteria. And increasing computational efficiency from the parallel computing using HPC system is also analyzed.

This study investigated the hazard factors based on imported food non-compliance and global food hazard information for the last 4 years to suggest imported food safety management. Food safety management on utensils or packaging containers is appropriately managed for the compounds derived from them. Food safety management on health-functional foods, processed foods, and agricultural products is concentrated on ingredient contents, food additives, and pesticide residuals. Additional hazards are illegal compounds, mycotoxins & pesticide residuals, hygieneindicator microorganisms and food-borne pathogens in health-functional foods, processed foods, and agricultural products, respectively. The continuous increase in hazards related to safety and hygiene in global food hazard information needs additional attention. To reduce the hazard factors, this study proposes that imported food be limited to products certified by HACCP or an equivalent food safety management system because registering foreign food facilities for processed and health-functional foods is mandatory. Additionally, the customs clearance inspections should focus on the hazard factors derived from the global food hazard information system. This study suggests a global food hazard information system that could derive frequently issued hazard factors at a given period and newly issued hazard factors in aspects, such as food items, subcategories, and exporting countries.

본 연구의 목적은 심화되는 글로벌 경쟁 속에서 국내 방산업체 수출의 선순환 구조 마련을 위한 글로벌 부품공급망 진입방안을 모색하는 데 있 다. 아울러 어떻게 맞춤형 방산 부품 수출을 활성화할 것인가에 대한 정 책 대안을 제시하고자 한다. 글로벌 부품공급망의 이론적 논의를 바탕으 로 국내 중소방산업체의 현황을 분석하고 세계 방산시장으로 진출하기 위해 다음과 같은 방향을 제시한다. 첫째, 방산수출 규모의 지속적인 확 대를 위해서는 수출지향적인 방위산업 정책의 확대 시행, 신시장 개발을 위한 권역별‧국가별･품목별 정보망의 확보, 중소기업군을 포함한 국내 방 산업계의 글로벌 경쟁력 강화 조치가 시급하다. 둘째, 방산 부품 수출 활 성화를 위해서는 품목을 다양화하고 글로벌 방산기업의 부품공급망에 진 입하여 완성품뿐만 아니라 수리부속, MRO, 잉여장비 등 수출품목을 다 양화할 수 있는 지원제도 보완이 이루어져야 한다. 셋째, 중소기업이 국 내의 체계기업 협력업체로 참여하는 수준에서 벗어나 특화된 기술력을 갖춘 경쟁력 있는 기업으로 성장할 수 있도록 중소·벤처기업의 글로벌 부품공급망에 참여할 수 있는 지원이 필요하다. 마지막으로 산업·금융 등 다양한 분야와의 연계가 요구되는 상황에서 수출지원을 위한 전문기관· 인력 등 인프라는 여전히 부족하므로 수출 인프라의 보완이 필요하다.

이 연구는 ‘임을 위한 행진곡’의 제창･합창을 둘러싼 5･18 광주민주화 운동의 위기 속에서 세계호남인들이 결속하게 된 경위를 살펴보는 데 있 다. 연구 결과는 다음과 같다. 첫째, 한국의 산업화 시기에 호남인들은 생활환경이 열악한 고향을 떠나 타지로 향했다. 서울 경기 등 수도권지 역으로의 이동이 압도적으로 많았지만, 부산･경남･경북지역 등 국내에서 거듭 이동하게 되었다. 둘째, 세계호남인의 결속은 집단 내부에 공유하고 있는 ‘거시기’로서 통하는 사회적 인지와 암묵적 인지로써 호남인의 정서 와 호남인의 정신이 깔려 있기 때문으로 생각된다. 셋째, 세계호남향우회 는 동일한 역사적 경험과 문화를 공유한 호남인의 역사적 산물이자 5･18 광주민주화운동이 탄생시킨 지역공동체 운동이라 할 수 있다. 넷째, ‘임 을 위한 행진곡’은 5･18 광주민주화운동의 상징적인 노래로 정권 교체기 에 갈등이 표출되는 양상을 보여왔는데 이러한 위기의식은 세계호남인을 결속시키는 역할을 해왔다. 다섯째, 세계호남인향우회의 ‘3무 정책’은 ‘약 한 연대(Weak Ties)’의 효과를 최대화하여 호남인들이 글로벌 연대를 조 직하여 협력할 수 있는 원동력이 되었다. 결론적으로 세계호남향우회는 지방자치단체의 지원과 회원의 자발적 장학금 모금을 통한 차세대 지역 인재 양성으로 지속이 가능한 모국방문 프로그램의 가능성을 보여준 것 으로 생각된다.

담수의 염분화, 저지대 영토 상실 등 해수면 상승의 부정적 영향이 일부 국 가들과 거주민에게 생존을 위협할 정도로 가시화되고 있는 가운데, 이를 해결 하기 위한 국제법적 방법의 일환으로 기후변화와 국제법에 관한 소도서국 위원 회(Commission of Small Island States on Climate Change and International Law, 이하 COSIS)는 2022년 12월 국제해양법재판소에 유엔해양법협약상 기후변화에 대한 국가책임에 관한 권고적 의견을 요청하였다. 현재 유엔해양법협약은 해수면 상승을 포함한 기후변화 원인을 명시적으로 규율하는 조문을 가지고 있지 않다. 다시 말해, 국제법상 국가책임의 구성요소인 구속력 있는 국제의무와 이 와 관련된 행위규범을 유엔해양법협약 자체만으로는 확인하기 어렵다는 것이 다. 이에 이 논문에서는 COSIS에서 국제해양법재판소에 요청한 기후변화의 부 정적 현상에 대한 국가 책임의 권고적 의견과 관련하여 유엔해양법협약상 해양 환경보호를 위한 일반적 의무와 상당한 주의의무 등을 통해 유엔기후변화협약 등이 적용가능한지 살펴본다. 결론적으로 유엔해양법협약 제12부는 해양환경보호를 위한 일반적 의무를 당사국에게 부여하고 있고, 이 의무는 상당한 주의의무를 포함하여 협약 당사 국이 해수면 상승의 원인이 되는 온실가스 배출 등을 규제해야 하는 의무를 부 과하고 있다고 할 수 있다. 이러한 상당한 주의의무는 유엔해양법협약 제293조 와 함께 유엔기후변화협약을 참조할 수 있는 근거가 될 수 있어, 향후 국재해 양법재판소가 기후변화 및 해수면 상승 등에 대한 국가책임을 규명하는 근거 규정으로서 활용할 수 있을 것으로 판단된다. 그러나, 유엔해양법협약상 상당 한 주의의무는 본질상 각 국가의 여건과 상황에 따라 개별적으로 평가되고, 이 에 따라 요구되는 주의의무 정도가 달라지기 때문에, 향후 이러한 법적 문제를 해소하기 위해 관습국제법과 유엔기후변화협약상의 관련 연구가 더 이루어져 야 할 것으로 사료된다.

A turbo engine is used to improve engine volumetric efficiency by using the energy of exhaust gas with a device such as a turbocharger. Recently, it has been attracting attention as a solution for responding to environmental issues such as exhaust gas regulation, and its use is being expanded to gasoline and CNG engines as well as diesel engines. However, as electric and hydrogen vehicles enter the automotive market more rapidly, traditional turbo engines also confront many challenges. In this paper, to examine the current status and prospects of the turbo engine, we analyze the related patents in the turbo engine field applied to patent offices in seven major countries, including Korea, USA, China, Japan, Germany, France, and the European Union Patent Office, and analyze the patent application trend. Using ‘the pie’ system of Korea Institute of Science and Technology Information (KISTI), family patents were refined, patent application trends were diagnosed, and the technology and market competitiveness of major applicants were compared and analyzed. Even within the turbo engine market, where traditional automakers and turbocharger manufacturer participate, it was possible to examine the dynamic changes in the market through the analysis of technology and market competitiveness. The main companies leading the technology and market aspects and the companies specialized in the technology and market aspects were observed.