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        검색결과 208

        101.
        2009.10 KCI 등재 구독 인증기관 무료, 개인회원 유료
        This study was conducted to investigate the effects of 6 Sigma on menu management, work commitment and quality in the culinary division of hotels and family restaurants. In addition, this study sought to identify the effects of menu management, work commitment and quality performance on customer satisfaction. Furthermore the relationship between menu management and culinary quality was evaluated here. The subjects evaluated in this study were employees of culinary division of hotels and family restaurants that implemented or were about to adopt the 6 Sigma program. A total of 385 questionnaires were analyzed using factor analysis, a reliability test, and covariance structural analysis. The results revealed that the 6 Sigma program influenced menu management, work commitment and culinary quality. Moreover, menu management, work commitment and culinary quality performance were found to impact customer satisfaction and culinary quality performance. Based on these findings, culinary divisions of hotels and family restaurants should incorporate the 6 Sigma program as soon as possible. To implement this program, faultless data for the 6 Sigma program should be collected using sufficient preparation procedures. After the data were collected, a task force team should be developed, experts should be cultivated and employees should be trained as necessary. Finally, the current level of product and services should be measured and reported to all employees in the culinary division and a challenge spirit should be brought with understanding for the reason for implementation of the 6 Sigma program. In implementing the 6 Sigma program, the leadership of the top manager and the head of the culinary division is very important.
        4,300원
        102.
        2009.09 KCI 등재 구독 인증기관 무료, 개인회원 유료
        IP Telephony service was restricted to an outgoing call and low quality since the trust domestic IP Telephony service launch of Saerome co. Ltd, in Jan. 2000. However, Interest of IP Telephony service, which is substituted for PSTN, has been highly elated because of the developed equipment softswitch and new technology. This kind of importance and marketing of VoIP are recognized to telecommunication providers. With this trend, they try to administrate customer satisfaction and invest R&D to survive in this hard competition and unexpected change. To achieve this objective, they should try to realize the searching process of the quality decision attribution (QDA). However, there is little research on the aspect of service quality of Internet telephony so far. For this, the investigator established the tangibles, the reliability, the responsibility, the assurance, the empathy, the charge with information sources as core elements. In order to examine the influence of IP Telephony service upon the attitudes toward a brand and the purchase intention.
        4,000원
        103.
        2009.09 KCI 등재 구독 인증기관 무료, 개인회원 유료
        Recently the information system introduction and the application which use the computer are increasing. The efficient operation of information system helps corporations to improve productivity, customer service and corporate competitive power. SaaS(Software as a Service), which is the developed type of outsourcing in the area of information technology, is to use standardized and packaged application by hosting from the outside of enterprise. SaaS is not developed yet as much as people's interest about that in the initial stage, but its related technology and service capacity are accumulated after repeated trial and error, and it's ready to activate the industry. In the area of information system, studies on the measurement of service quality were followed. But there is little study on service quality measurement in the field of SaaS(Software as a Service). The purpose of this study was to divides the SaaS with e-SERVQUAL and it consider the relationship with the perceived recognition and the usage intention. According to this, variables of traditional research were rejected because SaaS is not developed yet in Korea. But information had a strong effect on perceived recognition. Therefore, business related with in SaaS must have provided a correct information about various applications.
        4,000원
        104.
        2009.06 KCI 등재 구독 인증기관 무료, 개인회원 유료
        This paper reviewed the relationship between boundary spanning behaviors and service quality, and the moderating effect of gender. Based on the responses from 204 employees in outdoor-food franchising system, hierarchical regression analysis showed that service delivery has positive relationships with all service quality factors, and external representation and internal influence have partly positive relationship with them. Gender appeared to have partly moderating effect on the relationship between only internal influence and service quality.
        4,000원
        105.
        2009.06 KCI 등재 구독 인증기관 무료, 개인회원 유료
        This paper is to test the modulating effect of organizational culture on the relationship between personality and incremental innovation, and study of the relationship between incremental innovation and service Quality in service industry. Based on 507 da
        4,200원
        106.
        2009.05 구독 인증기관 무료, 개인회원 유료
        In order to advance the service quality of education, the study is to takes measures on the satisfaction of teachers who are really important personnel resources and can be said internal customers of the education system. Previous studies on the service quality show that most of them focused on students, particularly on the improvement of their satisfaction. Therefore the study tried to measure the satisfaction degrees of teachers, so that it might seek ways for the advancement of the teaching environment and teaching service quality, for which it has utilized the Performance Model developed by Hung et al.(2003). For the purpose, surveys were conducted on 303 teachers of elementary schools and the collected data were analysed with SPSS statistic programme and the Performance Model. As a result a total of 18 items are mentioned as those to be improved. They include : Education Environment, Workplace Conditions, Performance Reward, Budget Arrangement, Welfare System. They are closely related with the two items of Performance Reward and Welfare System. In conclusion, it is confirmed that teachers who belong to the provincial office of education in Gyeongsangbuk-do want the same level of performance reward with that of the other professional groups and they also want to enjoy such a welfare as academic fees for the children who studies at colleges and graduate schools. Therefore it is necessary to improve such complaints that it would give satisfaction to the teachers, the internal customers of the education organization.
        4,000원
        107.
        2009.04 구독 인증기관 무료, 개인회원 유료
        The purpose of this study was to variety of services criteria as Serqul in service quality on customer commitment the customer to take a look at the impact of the activities associated with customer loyalty Today, consumer needs are diversified, continually changing and differentiated. Under the market conditions of unlimited competition to satisfy those needs, businesses focus on relationship-building with customers, as well as on quality of Services. As a result, in this era of consumer-centered marketing, customer commitment is surfacing as a competitive edge that a company can benefit from for a long time.
        4,200원
        108.
        2009.03 KCI 등재 구독 인증기관 무료, 개인회원 유료
        One of the important components of this administrative reform is customer satisfaction. Every public enterprises introduced the Service Charter and Korean government took Customer satisfaction as the key index of public sector performance assessment. Most public enterprises introduced customer satisfaction management in an attempt to improve the quality of customer service. The government granted high incentives to excellent business innovative enterprises and developed additional indices, which are related to CS. From now on, every Korean enterprises must embody feasible customer satisfaction management and improve the quality of customer service In this research, we proposed a quality evaluation standard model which is suitable for the public enterprise based on the Service Quality Criteria, and examined the model. A 7-Point Likert Scale was used based on the five categories within the Service Quality: responsiveness, convenience, tangibility, sympathy and reliability, we analysed the validity and causal relationship among the factors within the model.
        4,200원
        109.
        2009.03 KCI 등재 구독 인증기관 무료, 개인회원 유료
        This paper reviewed the relationship between perceived justice and service quality, and the moderating effect of gender in the franchise system of food service business. Based on the responses from 135 franchisees, the results of multiple regression analysis showed that distributive and procedural justice have positive relationships with almost service quality factors. The results of moderating analysis showed that male franchisees have more positive relationships with almost service quality factors than female franchisee while in distributive justice, and that female franchisees have more positive relationships with almost service quality factors than male franchisee while in procedural justice.
        4,000원
        110.
        2009.02 KCI 등재 구독 인증기관 무료, 개인회원 유료
        This study examines the impact of the perception that employees of contract foodservice management companies have of internal marketing on service quality. Questionnaires were delivered to 291 employees employed in foodservice management companies. High perception item of internal marketing was 'value of formula education program' (3.36 points), whereas 'adequate allowance disbursement' (2.62 points) and 'various vacation benefits' (2.66 points) scored low. High service quality items for customers were 'kindness to customers' (3.89 points) and 'willingness to help customers' (3.89 points), whereas 'comprehension of customers' special requests' (3.63 point) and ['meeting customer expectations'] (3.64 points) scored low. The internal marketing conceived by employees of contract foodservice management companies has a positive influence on service quality. The most influential internal marketing variable to affect service quality was 'communication' followed by 'education/environment' and 'fringe benefits/[decisive] delegation'.
        4,200원
        111.
        2008.12 KCI 등재 구독 인증기관 무료, 개인회원 유료
        The purpose of this study was to examine the effects of consumption value, service quality, and customer satisfaction on store loyalty of beauty consumers. Using a questionnaire developed from previous studies, data were collected from 319 females at beauty stores located in Busan. They were analyzed by factor analysis, cluster analysis, ANOVA, and path analysis using SPSS 14.0 Program. Results showed that beauty consumers were classified into three groups by their consumption values; Subjective group, Practical group, and Epistemic group. There were a little differences among three consumer groups in the influence of perceived service qualities on consumer satisfaction. They suggest that the more satisfied with store services, consumers were the greater loyalty of beauty stores. Additionally, satisfaction of beauty consumers was a very important variable to develop the store loyalty. These findings would provide retailers and marketers related to beauty stores the informations encouraging consumer satisfactions and developing strategies of beauty stores.
        4,200원
        112.
        2008.12 KCI 등재 구독 인증기관 무료, 개인회원 유료
        The growth in services has focused issues of service quality both for commercial enterprises and across a range of public services and government institutions. The education sector, in particular, has undergone radical change to meet the needs of its varied constituents. This paper examines key issues in internal service, customer satisfaction, service quality, relational commitment as they apply in one particular education sector. The purpose of this study is to analyze effect of internal service on customer satisfaction, educational service quality. First, In the dimension of internal service, many factors affect internal customer's evaluation for overall satisfaction. They are categorized as five factors; tangibles, reliability, responsiveness, assurance, empathy. The results of this study supported the proposed conceptual framework overall. Therefore, we identified that internal service quality is the antecedent of an internal customer satisfaction, and the consequent variables of an internal customer satisfaction are educational service quality, external customer satisfaction. The major findings of this study are summarized as follows. First, some factors(tangibles, reliability, responsiveness, assurance, empathy) affected positively internal customer satisfaction. Second, external service quality affected positively educational service quality, external satisfaction. In other words, the more internal customers have experienced internal service, the higher internal service quality deliver educational service quality.
        4,000원
        113.
        2008.11 구독 인증기관 무료, 개인회원 유료
        IPTV services, as the convergence service of communication and broadcasting, are regarded as the essential information communication media in the New Economy era by providing the consumers with various services through the collaboration among communications, broadcasting and many of other media service providers. The research starts with recognition that, in the new media era, where communication and broadcasting are converging, there are endless demands for new services and various contents, which are driving forces behind the business model of IPTV. In other words, the research expected that customer satisfaction and purchase intention would be different according to the service quality(contents). It was expected that the difference of the perceived service quality(contents) could cause the difference of the process of adopting new technologies. The study on how consumers are satisfied with services provided, and which factors of the service quality have a more significant effect on consumer satisfaction will provide very valuable information for forecasting future trends in the IPTV market. The research tried to investigate factors which influence on consumer satisfaction and loyalty through an empirical survey with real users of IPTV services. Based on the results, the research suggested effective ways of diffusing IPTV.
        4,600원
        114.
        2008.11 구독 인증기관 무료, 개인회원 유료
        Today, consumer needs are diversified, continually changing and differentiated. Under the market conditions of unlimited competition to satisfy those needs, businesses focus on relationship-building with customers, as well as on quality of Services. As a result, in this era of consumer-centered brand marketing, brand identity is surfacing as a competitive edge that a company can benefit from for a long time : this is related to the fact that people want to know why a consumer selects and purchases a certain brand out of so many others.
        4,600원
        115.
        2008.09 KCI 등재 구독 인증기관 무료, 개인회원 유료
        The Location Based Services (LBS) comprise spatial information and mobile technology allow users to receive various services based on Global Positioning Systems (GPS). Although, spatial information based services are very useful, it has lots of possibility to damage privacy protection. But the contents of the legislation by government have problems conflicted between protection of a person's location information and invigoration LBS. Therefore, in this study suggest a causal model to deal with user satisfaction and factors affecting spatial information based services to customer perspective. The proposed research model is tested empirically with one hundred and forty one usable questionnaires and partial least square (PLS) method. Experimental results showed that the usefulness, playfulness, and service quality play a prominent role in influencing the spatial information services satisfaction compared to other factors. But, easy of use and perceived risk are not significant.
        4,000원
        116.
        2008.09 KCI 등재 구독 인증기관 무료, 개인회원 유료
          In the national economy, rate of service industry is going up to compare with manufacture industry. In spite of getting lots of results to be introduced 6 sigma methodology in Korea, many service companies is suffering with trial and errors. Also 6 sigm
        4,000원
        117.
        2008.09 KCI 등재 구독 인증기관 무료, 개인회원 유료
        보행자 이동권 확보를 위해 가장 먼저 이루어져야 하는 것이 보행자 이동공간에 대한 정확한 평가를 시행하는 것이다. 따라서 본 연구는 보행자의 이동공간에 대한 평가지표 개발을 시도하였으며, 자료조사 및 분석방법은 전문가 설문과 계층분석 법(AHP)을 활용하였다. 전문가 설문조사와 계층분석 법(AHP)을 활용하여 본 연구에서는 정성적인 변수를 고려할 수 있는 방안을 모색하며, 보행자 서비스 특성을 규명하여 변화된 보행환경에 순응할 수 있는 새로운 보행자 서비스수준 평가지표를 개발하고자 한다. 분석결과를 살펴보면, 상업 및 업무지역의 경우 보행교통류(정량: 약 52%), 보도기하구조(정량: 약 16%), 보도이용행태(정성: 약 11%)순으로 나타나 보행교통류와 보도기하구조와 같은 정량적인 항목의 중요함을 알 수 있었다. 또한, 주거지역의 경우 보행교통류(정량: 약 30%), 보도기하구조(정량: 약 22%), 보도이용행태(정성: 약 20%)가 각각 1, 2, 3순위로 높게 나타났다. 현재 적용되고 있는 보행자 서비스수준 평가 영향인자 중 정량적인 지표가 중요하나, 보행자들의 이용행태와 같은 질적인 측면과 같은 정성적인 항목을 고려하여야 한다는 것을 알 수 있었다.
        4,000원
        118.
        2008.06 KCI 등재 구독 인증기관 무료, 개인회원 유료
          Most organizations have recently put more emphasis on the improvement in service quality. This phenomenon could come from the recognition that service quality plays an essential role in enhancing organization"s business performance. Hence this paper pre
        4,000원
        119.
        2008.06 KCI 등재 구독 인증기관 무료, 개인회원 유료
        현재 도시부 도로에 대한 서비스 수준 평가는 통행속도, 지체 등과 같은 정량적인 부분만을 고려하였다. 하지만 도시부 도로를 이용하는 운전자들은 정량적인 부분이외에도 도로의 청결, 타운전자의 법규위반 등의 정성적인 측면에서도 영향을 받고 있는 것이 현실이다. 이에 본 연구에서는 정량적인 부분과 정성적인 부분을 함께 고려하여 평가지표를 도출하고, 서비스 측면의 개선사항 도출시 주로 경영분야에서 사용되고 있는 Importance-Performance Analysis (IPA) 기법을 변형하여 사용하였다. 본 연구에서 제안된 변형된 IPA 분석기법은 분석대상 및 항목간 상대적 수준을 반영하여 서비스 수준이 평가될 수 있도록 구성되어 있다. 사례분석 지역으로 서울시 강남 3개구, 강북 3개구를 선정하여 도시부 도로의 서비스 질 평가가 수행되었으며, 변형된 IPA 평가를 토대로 도로 서비스 질 향상을 위한 지역별 개선항목을 도출하였다.
        4,000원
        120.
        2008.04 KCI 등재 구독 인증기관 무료, 개인회원 유료
        The purpose of this study was to determine the detailed customer satisfaction and dissatisfaction factors of family restaurants in Korea, and to then classify the factors into 3 groups, inlcuding core service, quality service, and basic service. ‘Core service’ represents the critical factors that generate both satisfaction and dissatisfaction; ‘quality service’ generates only satisfaction; and ‘basic service’ generates only dissatisfaction. This categorization is based on Herzberg’s motivation-hygiene theory (1976) as well as Cadotte & Turgeon (1988). Based on the characteristics of the three groups, differentiation strategies in managing customer service were suggested to the family restaurant managers. A qualitative research method, termed the critical incident technique (CIT), was used in the study. This method helps researchers find new factors or attributes by grouping key issues from the anecdotes (critical incidents) and then categorizing common factors from the key issues. This research categorized key satisfiers and dissatisfiers into 33 factors, which were from 402 critical incidents described by 261 respondents. Eleven factors (response to service failures, food taste and quality, attention paid to customers, coupon/mileage point/discount card, customer’s ordinary requests, waiting, food diversity, food price, facility sanitation, checking out, customer’s special requests) were classified into core service, which required maximum management not regarding the level of customer satisfaction. Six factors (employee attitude, event, education and explanation, complementary food, customer’s mistakes, attention paid to children) were classified into quality service, which required differentiation strategy management. Finally, nine factors (speed of food service, employee’s mistakes, food sanitation, atmosphere and interior, seating, forcing orders, parking, other customers, reservations) were classified into basic service, which required minimum management at the level of the industry standards.
        4,000원