This study aims to reveal the multilayered nature of the formal aspects of communal house architecture in North Korea. It is said that Kim Jong Il, who emerged as a successor after the mid-1970s, brought about a change in the architecture, leading the construction of a sculptural communal house on Gwangbok Street in 1989, and wrote The art of architecture (1992), which theorized architecture as an object of art. Therefore, it is widely perceived that the communal house was transformed from a simple form of living function to an artistic architecture with the rise of Kim Jong Il. This study, however, argues that this change was the result of an internal evolution in North Korean architecture, rather than a simple change in the position of an individual in power. It seeks to move away from the dichotomy that divides the communal house into two periods: the "Kim Il-sung period," in which the communal house was laid out in a simple form to provide mass supply and a socialist lifestyle, and the "Kim Jong-il period," in which the communal house took on an artistic form, such as the Gwangbok Street communal house, in the early years of reconstruction. In the 1950s and 1960s, before Kim Jong-il's arrival, the communal house form was not simply a flat arrangement, but a three-dimensional and sculptural consideration of the effect on the cityscape.

Hansalim is a cooperative organization dealing with environmental-friendly/organic products(EFOP), which is pursuing both movement and business. Hansalim consists of producer"s organizations and consumer’s organizations, and always talks over organization structures and management directions all together. Hansalim has the movement goal of values and a world view for all lives, and so produces, distributes and consumes the EFOP as a way of achieving the goal. Hansalim was founded in 1986, and has about 130,000 members, the total sales of about 93.6 billions, 19 regional hansalims and one logistics center in 2006. Product strategy and promotion strategy are remarkable among green marketing mix of hansalim. Product strategy focuses safety, the environmental intimacy, differentiation and superiority of products. And the characteristics of promotion strategy are spontaneity, the self-control, cooperative spirit, mutual trust and close relationship among producers, consumers and staffs in charge.

The meaning of the lay of the houses - traditional dwellings- was discussed and its application in the rural village was surveyed, The azimuth of the houses is considered to the direction of a sun and the house facing south is best. The houses are built with a low and comfortable hill for a background. The direction of the houses, which way the center of a house looks, usually looks the 70-80% point of a ridge line. The civil surroundings that the houses never look each other in the face and three houses are not sit side by side are good. The two rural villages surveyed were placed along the traditional custom