KOREASCHOLAR

This study was conducted to examine the effects of local food value perception on purchasing and experience inconsumers. χ2-test, ANOVA, and linear regression analysis were conducted. The findings are summarized as follows: Themost common place for buying agricultural products was ‘hypermarkets’ (41.7%), and the most important factor forpurchasing local food was ‘local government’s certification products’ (23.7%). The most important value recognition itemfor local food was ‘I think that local food is a high-quality agricultural products.’ (3.74 points), followed by ‘I think that localfood have a value of respect for customers’ (3.61 points) and ‘I have a faith for the local food.’ (3.61 points) in that order.The main tourism experience activity was ‘food experience’ (49.0%), and information source of local food experiencetourism was ‘mass media (TV, newspapers, etc.)’ (37.3%). As age increased, experience of local food also increased. Themost effectual value recognition item for purchasing local food was ‘I think that local food have a value of respect forcustomers’. The most effectual value recognition item for increasing intake experience of local food was ‘I think that the localfood is high-quality agricultural products’.

 I. 서 론  II. 연구 내용 및 방법   1. 조사대상 및 기간   2. 연구내용 및 방법   3. 자료의 분석  III. 결과 및 고찰   1. 조사대상자의 일반적 특성   2. 조사대상자의 로컬푸드 관련 소비행동 특성   3. 로컬푸드에 대한 인식 정도   4. 로컬푸드 관련 관광행동 실태   5. 로컬푸드 체험활동 정도   6. 로컬푸드 구매정도 및 체험정도   7. 로컬푸드에 대한 가치인식이 로컬푸드 구매정도에 미치는영향 분석   8. 로컬푸드에 대한 가치 인식이 로컬푸드 체험정도에 미치는영향 분석  IV. 요약 및 결론  References

• 원미경(대경대학 호텔조리과) | Weon, Mi-Keyoung
• 박영희( 부산과학기술대학교 호텔조리계열) | 박영희
• 이연정( 경주대학교 외식조리학과) | 이연정