KOREASCHOLAR

This study was conducted to investigate the effects of health lifestyle on high protein snack selection attributes and purchase behaviors among individuals aged 20-30 with high protein snack intake. In addition, the relationship between perception, attitude, satisfaction and recommendation of high protein snacks was invested. Finally, this study aims to provide basic information for marketing high-protein snacks and customized high protein snacks. Analysis of the selection attributes most important for healthy lifestyle, revealed significant differences among all groups excluding the external seeking group (p<0.001). The free living group regarded trust as one of the most important attributes of high protein snack selection, and both the tempered control group and the low-interest group found sensation and price factor to be important. Therefore, when developing high-protein snacks, it is important to determine which attributes of the snack will be highlighted by segmenting the consumer into health lifestyles. Focusing on what ingredients are used to develop high-protein snacks and nutritional ingredients is also important when targeting a free lifestyle group as the main customer. In addition, developing snacks that do not offer depending on the protein content is important when targeting a temperate management group or a low-interest group.

Abstract
 I. 서 론
 II. 연구 내용 및 방법
  1. 연구 대상 및 기간
  2. 연구 내용
  3. 통계분석
 III. 결과 및 고찰
  1. 인구 통계학적 특성
  2. 건강 라이프스타일에 따른 요인분석 및 신뢰도 분석
  3. 건강 라이프스타일 군집분석
  4. 고단백스낵 선택속성 요인분석
  5. 건강 라이프스타일에 따른 고단백스낵 선택속성
  6. 건강 라이프스타일에 따른 고단백스낵 구매인식 및 태도
  7. 건강 라이프스타일에 따른 고단백스낵 구매 및 만족도
 IV. 결과 및 고찰
 References

• 황지언(이화여자대학교 식품영양학과) | Ji Eon Hwang (Department of Nutritional Science and Food Management, Ewha Womans University)
• 오지은(이화여자대학교 신산업융합대학) | Ji Eun Oh (College of Science & Industry Convergence, Ewha Womans University)
• 조미숙(이화여자대학교 식품영양학과) | Mi Sook Cho (Department of Nutritional Science and Food Management, Ewha Womans University) Corresponding author