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파인다이닝 레스토랑의 서비스 품질이 서비스 가치, 고객 만족에 미치는 영향 연구 Relationships among the Service Quality, Service Value, and Customer Satisfaction in a Fine Dining Restaurant

박민혁
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  • URLhttps://db.koreascholar.com/Article/Detail/365054
韓國食生活文化學會誌 (한국식생활문화학회지)
제33권 제6호 (2018.12)
pp.550-557
한국식생활문화학회 (The Korean Society Of Food Culture)
초록

This study examined the effects of the service quality of fine dining restaurants on the service value and customer satisfaction by targeting 310 customers with experience in using fine dining restaurants in Seoul. The results of this study are as follows. First, the quality of the physical environment and interactions and the result of fine dining restaurants had positive (+) effects on the service value. Second, the quality of the physical environment and interactions and the result of fine dining restaurants had positive (+) effects on customer satisfaction. Third, the service value had positive (+) effects on customer satisfaction. According to the result of this study, when customers visit fine dining restaurants, evaluations of the service quality, such as interior design, kindness, accessibility, pleasant environment, and good quality of food, are very important elements. The service quality has been verified to be a very important factor when evaluating fine dining restaurants. Overall, the result of this study can be used to develop measures for improving the service quality.

목차
Abstract
 I. 서 론
 II. 연구 내용 및 방법
  1. 조사대상 및 기간
  2. 조사내용 및 분석방법
 III. 결과 및 고찰
  1. 조사대상자의 인구통계학적 특성
  2. 측정항목의 신뢰도 및 타당도 검증
  3. 서비스 품질, 서비스 가치, 고객 만족 간의 상관관계 분석
  4. 서비스 품질이 서비스 가치에 미치는 영향 분석
  5. 서비스 품질이 고객 만족에 미치는 영향 분석
  6. 서비스 가치가 고객 만족에 미치는 영향 분석
 IV. 요약 및 결론
 References
저자
  • 박민혁(경기대학교 외식조리관리학과) | Min Hyuk Park (Department of Foodservice and Culinary Management, Kyonggi University) Corresponding author