KOREASCHOLAR

This study separated different factors into the Korean Wave and Korean health food according to the interest in Korean culture among the Chinese living in China. We then conducted a two-step cluster analysis with gender, marriage status, academic background, interest in Korean culture, command of the Korean language and the status of having visited Korea as variables. The subjects were split into a Korean wave-preferring group, highly interested in Korean food as health food group and a low interested group according to clusters, and we then investigated for preference differences for 20 Korean food dishes. Between these two groups the statistics indicated a significant influence with a level p<0.001 for Bulgogi, Bibimbap, Kimchi, Galbi-tang, Galbi-gui, Chicken, Samgyepsal, Doenjang-Jjgae, Dak-galbi, Japchae and Gimbap p<0.01 for Samgye-tang and p<0.05 for Naengmyeon, Kimchi-Jjigae, Dak-galbi, Seolleongtang, Haemul-tang, Hanjeongsik and Tteok-bokki. Jeon and Juk did not show any statistically significant difference. Chinese consumers preferred Korean food for Samgyeopsal, Bulgogi and chicken and less preferred gruel, Hanjeongsik and Kimchi-Jjigae. The highly interested in Korean culture group preferred Samgyeopal, Bulgogi and Chicken, and less preferred Juk, Jeon and Hanjeonsik in that order. This study offers information on the Chinese’s preference for different Korean food to any food service enterprises that manage Korean restaurants in China or that sell Korean cuisine and also basic data for differentiated marketing to those entering the Chinese market.

Abstract
 I. 서 론
 II. 연구 내용 및 방법
  1. 조사대상 및 기간
  2. 조사내용 및 방법
  3. 자료분석
 III. 결과 및 고찰
  1. 조사대상자들의 일반적 특성
  2. 한국문화 인식의 신뢰도 및 타당성 검증
  3. 한국문화 인식에 따른 집단구분
  4. 군집에 따른 한국음식 선호도 차이검증
 IV. 요약 및 결론
 References

• 전도현(세종대학교 일반대학원 외식경영전공) | Do Hyun Jeon (Department of Culinary & Food Service Management, Ph.D. Candidate at Sejong University) Corresponding author