쑥부쟁이 제품 개발을 위한 소비자 인식도 및 요구도 분석 The Study on Consumer Perception and Consumer Demand of Product with Aster Yomena
- 언어KOR
- URLhttps://db.koreascholar.com/Article/Detail/395350
pp.256-264
This paper provides basic data for product developers by investigating the consumption status, consumer perception, and consumer demand on products using Aster Yomena. Two hundred ninety-five people over 20 years of age were analyzed according to gender and age. In the purchase of Aster Yomena products, men were the higher purchasers except for powder. In age, noodles, wild vegetables, jangajji, tteok, and powder were consumed by those older than 30 years. In an analysis of purchase when developing Aster Yomena products, the male purchase intention was higher in all items except for kalguksu in the staple, and male purchase intention was higher in only bibimbapseasoning among aster powder addition sauce and all items in dessert. The purchase intention of those older than 30 years was higher in all items of staples, aster powder addition sause and sause The purchase intention of those older than 30 yearse was higher in green vegetables juice and milk tea among drink, and all items except ice cream among dessert. An analysis of the popularization of Aster Yomena revealed higher perceptions of men in the medium (TV, internet, online cafe, agro-fishery market), experience program (area tourism, exposition), and product development (convenience food, recipe development). The medium (agro-fishery market), experience program, and product development were more recognized in their 30s or more. The products with aster yomana require the most effective marketing to men 30 years and older, and require a strategy that will interest those in their 20s.
I. 서 론
II. 연구 내용 및 방법
1. 조사대상자 및 기간
2. 조사 내용 및 방법
3. 통계처리
III. 결과 및 고찰
1. 조사대상자의 일반적 특성
2. 조사대상자의 쑥부쟁이 관련 일반적 인식도
3. 성별, 연령에 따른 쑥부쟁이 제품 구매의사
4. 성별, 연령에 따른 쑥부쟁이 대중화 방안
IV. 요약 및 결론
References