KOREASCHOLAR

This study was conducted to provide basic data for product development and marketing strategies for the Thai home meal replacement (HMR) market, to reflect the changing trends in household sizes in Thailand. The results of analyzing the characteristics and differences of HMR consumption behavior between single-person households and multi-person households in Thailand were as follows: It was found that single-person households use HMR to save money and for the convenience in cooking and preparation. In the preference by HMR type, multi-person households showed a higher preference for all types of products than single-person households. Thai consumers, regardless of their household size, mainly use department stores and large shopping malls to purchase HMR, and they most prefer to get information through Internet advertisements. The shelf life, quality, taste, hygiene, and freshness of HMR were the main considerations for their selection. Based on the results of this study, the Thai market requires the development of HMR products that are reasonable in terms of cost and preparation time. In addition, it is necessary to develop products that can satisfy consumer needs, such as nutritional enhancement and therapeutic foods, products that are organic, eco-friendly, cater to various menus, and address the premium segment.

Abstract
I. 서 론
II. 연구 내용 및 방법
    1. 연구대상자 및 수행기간
    2. 설문지 구성 및 자료분석
III. 결과 및 고찰
    1. 연구대상자 일반사항
    2. 가정간편식 사용이유
    3. 가정간편식의 사용빈도
    4. 가정간편식 유형별 선호도
    5. 가정간편식 구매채널
    6. 가정간편식 정보채널
    7. 가정간편식 선택속성 중요도
    8. 가정간편식 포장·디자인속성 중요도
    9. 가정간편식 제품개발요구도
IV. 요약 및 결론
Conflict of Interest
Reference

• 박주현(상명대학교 식품영양학과) | Ju Hyun Park (Department of Foodservice Management and Nutrition, Sangmyung University)
• 최승균(상명대학교 식품영양학과) | Seung Gyun Choi (Department of Foodservice Management and Nutrition, Sangmyung University)
• 홍완수(상명대학교 식품영양학과) | Wan Soo Hong (Department of Foodservice Management and Nutrition, Sangmyung University) Corresponding author