KOREASCHOLAR

This study examined the MZ Generation Consumers’ perception and needs of HMR (Home Meal Replacement) using local food. The paper provides basic data for deriving a plan to promote local food consumption and reports the implications for various development and distribution strategies regarding HMR using local food. In this study, a quantitative survey was conducted targeting 600 consumers to examine the general consumption status of HMR using local food by MZ consumers. In addition, a qualitative survey was conducted targeting 21 people to derive the specific perceptions and unmet needs of MZ consumers. These results showed that MZ consumers require healthy and fresh HMR but have low awareness of HMR using local food. Therefore, it is necessary to deliver sufficient information and promote it. In particular, MZ consumers have high expectations for ‘healthy and safe’ food when purchasing HMR using local food, which plays an important role in purchasing decisions. They also valued ‘convenience’, which means ‘simple cooking’, ‘subdivision packaging’, and ‘accessibility of purchasing channels’, as important when purchasing HMR using local food. Lastly, MZ consumers positively evaluated the values of ‘healthy eating’ and ‘revitalization of the local economy’ through local food.

I. 서 론
II. 연구 내용 및 방법
    1. 정량조사방법
    2. 정성조사방법
III. 결과 및 고찰
    1. MZ세대 소비자의 로컬푸드를 이용한 간편식 이용현황
    2. MZ세대 소비자의 로컬푸드를 이용한 간편식 소비 경험에대한 심층적 이해
IV. 요약 및 결론
감사의 글
Conflict of Interest

• 나종연(서울대학교 소비자학과, 서울대학교 생활과학연구소) | Jong-Youn Rha (Department of Consumer Science, Seoul National University, The Research Institute of Human Ecology, Seoul National University)
• 전윤선(서울대학교 소비자학과) | Yunsun Chun (Department of Consumer Science, Seoul National University)
• 김지혜(서울대학교 소비자학과) | Jihye Kim (Department of Consumer Science, Seoul National University) Corresponding Author