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약선 꽃차에 대한 선택속성이 애호도에 미치는 영향 - 품질속성의 매개효과를 중심으로 - The Effect of Selection Attributes on Loyalty for Weak Line Flower Tea - The quality attributes are centered on the mediating effect -

박노숙
  • 언어KOR
  • URLhttps://db.koreascholar.com/Article/Detail/441082
韓國食生活文化學會誌 (한국식생활문화학회지)
제40권 제2호 (2025.04)
pp.71-81
한국식생활문화학회 (The Korean Society Of Food Culture)
초록

This study aimed to provide information useful for product development and strategies for the commercialization of weak flower tea through literature research and empirical analysis. The effect of the selection attributes for weak flower tea on loyalty according to quality was analyzed. The subjects surveyed included those in their 20s to 50s who preferred weak flower tea. The survey was conducted from January 5, 2024, to February 20, 2024. The results revealed that not only those in their 40s and 50s, but younger people also prefer weak flower tea these days. In the future, it is hoped that in addition to modern tea and coffee, research on flower tea will continue.

키워드
Yakseon flower teaflower jarhealthmodern peopletea culture
목차
Abstract
I. 서 론
    1. 연구의 필요성
    2. 연구의 목적
II. 연구 내용 및 방법
    1. 연구 대상 및 기간
    2. 연구모형 및 가설
    3. 측정도구
III. 결과 및 고찰
    1. 인구통계학적 분석
    2. 요인 간 상관관계 분석
    3. 가설 검증
IV. 요약 및 결론
    1. 요약
    2. 결론
Conflict of Interest
References
저자
  • 박노숙(대구가톨릭대학교 외식조리경영학과) | Nosuk Park (Department of Restaurant Culinary Management, Daegu Catholic University, Korea) Corresponding author