KOREASCHOLAR

This study evaluated the perception of images and emotions of Korean food in nine countries. Intercultural patterns were identified through PCA and AHC of principal components. Korea showed a traditional-emotional orientation in which images such as “rich in fermented foods”, “nutritionally balanced”, and “various side dishes” were linked to emotions such as “like a mother’s home-cooked meal”, and “sharing affection”. On the other hand, the U.S., Australia, the U.K., Brazil, the United Arab Emirates, Malaysia, the Philippines, and Singapore emphasized sensory-practical aspects, such as “tastes well”, “comfortable”, and “colorful”, and linked them to emotions such as “comfort” and “healthy”. Cluster analysis placed these eight countries in separate clusters, along with Korea. These results highlight the cultural differences in imageemotional interactions and support customized globalization and marketing strategies.

Abstract
I. 서 론
II. 연구내용 및 방법
    1. 연구대상자 및 기간
    2. 자료 수집 및 분석
III. 결과 및 고찰
    1. 인구통계학적 특성
    2. 국가별 한식의 이미지와 감정
IV. 요약 및 결론
저자정보
감사의 글
Conflict of Interest
References

• 김영경(이화여자대학교 식품영양학과) | Young Kyung Kim (Department of Nutritional Science and Food Management, Ewha Womans University)
• 오지은(이화여자대학교 신산업융합대학) | Jieun Oh (College of Science and Industry Convergence, Ewha Womans University) Corresponding author