The purpose of the study is to derive the problems and characteristics on channel of pig shipping by farm in Cheorwon Region that has 40% of pig feeding in Kangwon Province. Farmsurvey and interview with men of affairs were carried out for the study. As the result, individual farm shipping has more income among shipping channel in Cheorwon Region. In order to manage pig farmto developmore through creation of stable income and exchange the various andmuch information, corporate body shipping, namely pig brand project, is needed. Although the pig farmers intended joining the project positively, they avoid joining the brand project because there is a problemto decide feed farm. Cheorwon Region should invest to guide various education programs for technology developing and provide fiscal aid.