This survey focused on consumer's consumption patterns for buying factors of domestic live stock products after foot and mouth disease (FMD). The purpose of this survey was to suggest basic information to reduce consumption when livestock diseases are occurred. Two methods were used for this survey. First method was to investigate internal data to understand consumption patterns when buying domestic livestock products. Second method included empirical analysis to understand how FMD affected consumer's consumption pattern. Survey was conducted in Chuncheon city. As the result of this survey, factors that affected the buying patterns of domestic livestock products were brand and expiration date. These results suggested that consumers recognized brand livestock products were safer than general livestock products and they have more interest for food safety than quality attributes of food when buying domestic livestock products.

ABSTRACT   Ι. 서론    1. 연구의 배경 및 목적    2. 연구의 방법   Ⅱ. 분석결과    1. 조사자들의 인구통계적인 특성    2. 소비자들의 FMD(구제역)발생기간 / 후 구매패턴    3. FMD(구제역) 종료 후 국내산 축산물에 대한 인식    4. FMD(구제역) 당시 국내산 축산물 소비에 영향을 미친 요인   Ⅲ. 요약 및 결론   사사   Ⅳ. 인용문헌

• 신해식(강원대학교 농업생명과학대학) | Hae-Shik Shin
• 노성훈(강원대학교 농업생명과학대학) | Sung-Hoon Roh
• 김희걸(강원대학교 농업생명과학대학) | Jin xi Jie
• 최준식(강원대학교 농업생명과학대학) | June sik Choi
• 황마이(강원대학교 농업생명과학대학) | Huang Mai Phoung
• 양형조(강원대학교 농업생명과학대학) | Hyung Jo Yang
• 이종인(강원대학교 농업생명과학대학) | Jong-In Lee Corresponding author