Tesla motors, as the most representative electric car brand today, has attracted the attention of global consumers, and has also been widely reported by the major auto portal websites in China. The automobile portal websites not only provide consumers with instant access to automobile product information, but also provide important publicity platforms for various automobile manufacturers. Therefore, the image positioning of automobile brands in the portal websites will provide an important reference for consumers' purchase intention. This study aims to analyze whether the brand image positioning of Tesla car is electric car or intelligent car, using python 3.11 version and PyCharm IDE platform to collect the data of "Qichezhijia", the most representative automobile portal website in China, for relevant analysis. The result shows that with the chronological and the development of automobile industry, attention to Tesla has been gradually increasing. Tesla's brand image positioning is dynamically changing as time goes by. The current brand image positioning of Tesla is still more of electric cars than intelligent cars, but the current brand image of intelligent cars in the Chinese portal has become clear.