EXPLORING BRAND IMAGE ROBOTS IN SHAPING RETAIL BRAND EQUITY: A CROSS-CULTURAL PERSPECTIVE - koreascholar

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EXPLORING BRAND IMAGE ROBOTS IN SHAPING RETAIL BRAND EQUITY: A CROSS-CULTURAL PERSPECTIVE

Junyue Mao, Eunju Ko, Minjung Cho

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442990

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.1054

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Brand Image Robots Consumer Experiences Retail Brand Equity

저자

Junyue Mao(Yonsei University, Republic of Korea)
Eunju Ko(Yonsei University, Republic of Korea)
Minjung Cho(The Hong Kong Polytechnic University, Hong Kong)

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