간행물

Global Marketing Conference

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2025 Global Marketing Conference at Hong Kong (2025년 7월) 50건

1.
2025.07 구독 인증기관 무료, 개인회원 유료
WHEN TWISTS BECOME PREMIUM: THE ROLE OF LUXURY INVOLVEMENT IN PRICE PERCEPTION
Seolwoo Park, Sohyeon Park
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.2-4 글로벌지식마케팅경영학회
3,000원
2.
2025.07 구독 인증기관·개인회원 무료
THE IMPACT OF COUNTRY OF ORIGIN AND SUSTAINABILITY ON YOUNG CONSUMERS' PERCEPTIONS OF LUXURY GOODS
Serena Rovai, Aihoor Aleem, Costanza Dasmi, Olga Nechaeva
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.5-6 글로벌지식마케팅경영학회
3.
2025.07 구독 인증기관 무료, 개인회원 유료
IMAGE FLUENCY IN LUXURY BRANDS ON SOCIAL MEDIA
Selina Yuqing Xie, Joanne Yu
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.7-12 글로벌지식마케팅경영학회
4,000원
4.
2025.07 구독 인증기관·개인회원 무료
FROM INTERACTION TO IMPACT: INVESTIGATING THE ROLE OF GENERATIVE AI IN FACILITATING CONSUMER WELL-BEING
Behzad Foroughi
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.13 글로벌지식마케팅경영학회
5.
2025.07 구독 인증기관·개인회원 무료
REVISITING THE SUPERIORITY OF HUMAN INFLUENCERS OVER VIRTUAL INFLUENCERS: THE ROLE OF PRODUCT FRAMING AND INFLUENCER AGENCY ON CONSUMER TRUST
Billy Sung, Athena Wei Chee Chong, Joanna Lin
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.14 글로벌지식마케팅경영학회
6.
2025.07 구독 인증기관·개인회원 무료
ENJOYMENT OR ANXIETY? THE ROLE OF PROXIMITY AND PASSIONATE INTENSITY IN SHAPING USER PERCEPTIONS OF AI LOVERS
Calvin Wan, Daisy Lee, Peggy Ng, Irene Garnelo-Gomez
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.15 글로벌지식마케팅경영학회
7.
2025.07 구독 인증기관·개인회원 무료
UNDERSTANDING CONSUMERS’ PURCHASE INTENTIONS FOR AI-DRIVEN PRODUCTS ADVERTISED ON INSTAGRAM: A CROSS-GENERATION ANALYSIS
Mei Xuan Liew
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.16 글로벌지식마케팅경영학회
8.
2025.07 구독 인증기관·개인회원 무료
GENERATIVE AI IN FASHION ADVERTISING: EXAMINING CONSUMER ATTITUDES AND BEHAVIOURAL RESPONSES
Courtney Chrimes, Charlene Gallery, Xiaoqian Shen
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.17 글로벌지식마케팅경영학회
9.
2025.07 구독 인증기관·개인회원 무료
SENSE OF AGENCY AND EFFECTIVENESS IN AI CHATBOT ADVERTISEMENTS: PERSONALIZATION, GRAMMATICAL SUBJECTS, AND CONSUMER PRIVACY CONCERNS
InHye Kim, Yung Kyun Choi
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.18 글로벌지식마케팅경영학회
10.
2025.07 구독 인증기관·개인회원 무료
BEYOND ‘LOUD’: HOW MINDFULNESS SHAPES INTRINSIC MOTIVATIONS FOR ‘QUIET’ LUXURY BRAND PROMINENCE
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.19 글로벌지식마케팅경영학회
11.
2025.07 구독 인증기관·개인회원 무료
COUNTRY PERCEPTIONS, ENVIRONMENTAL CONSCIOUSNESS, AND SECOND-HAND LUXURY CONSUMPTION – EVIDENCE FROM CHINA
Shuyi Hao, Julia Pueschel
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.20 글로벌지식마케팅경영학회
12.
2025.07 구독 인증기관 무료, 개인회원 유료
VALUE-BASED SEGMENTATION OF YOUNG LUXURY CONSUMERS IN FASHION NFTS: PERSONAL AND LUXURY VALUE PERSPECTIVES
Hanna Lee, Yingjiao Xu, Md. Rafiqul Islam Rana
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.21-24 글로벌지식마케팅경영학회
3,000원
13.
2025.07 구독 인증기관·개인회원 무료
THE IMPACT OF VIRTIAL INFLUENCER ADVERTISING ON CONSUMERS’ PARA-SOCIAL INTERACTIONS AND PURCHASE INTENTIONS; THE MEDIATION ROLE OF SOCIAL CUES AND PSYCHOLOGICAL DISTANCE
Huei-Ting Tsai, Pin-Yi Lee
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.25 글로벌지식마케팅경영학회
14.
2025.07 구독 인증기관·개인회원 무료
THE INNOVATIVE ROLE OF AI FOR LUXURY BRAND STORYTELLING
Serena Rovai, Olga Nechaeva, Costanza Dasmi, Raffaele Donvito, Gaetano Aiello
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.26-27 글로벌지식마케팅경영학회
15.
2025.07 구독 인증기관·개인회원 무료
THE INFLUENCE OF AI-GENERATED ADVERTISING ON CONSUMER PURCHASE INTENTIONS IN LUXURY AND FASHION: EXPLORING BRAND MESSAGE AUTHENTICITY AND REPUTATION
Zeling ZHONG, Galina KONDRATEVA, Tatiana KHVATOVA
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.28 글로벌지식마케팅경영학회
16.
2025.07 구독 인증기관·개인회원 무료
VALIDATING THE DIGITAL TRANSFORMATION VALUE CREATION FRAMEWORK IN AUSTRALIAN AND TAIWANESE HOSPITALITY
Billy Sung, Chai-Yang Chang, Aysa Bahar Arjmand, Chien Duong
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.29 글로벌지식마케팅경영학회
17.
2025.07 구독 인증기관·개인회원 무료
BLURRING THE BOUNDARIES: GENAI’s ROLE IN SHAPING CONSUMER IDENTITY
Ankita Misra, Tam Duc Dinh
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.30 글로벌지식마케팅경영학회
18.
2025.07 구독 인증기관·개인회원 무료
A CROSS-CULTURAL STUDY ON AVATARS AND YOUNG CONSUMERS’ INTERACTIONS WITH FASHION BRANDS IN THE METAVERSE
Marta Giovannetti, Lala Hu, Elena Cedrola
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.31 글로벌지식마케팅경영학회
19.
2025.07 구독 인증기관·개인회원 무료
UNFAIR OR FAIR? THE ROLE OF SERVICE ROBOTS IN CUSTOMER FAIRNESS PERCEPTIONS
Jingyu Liu, Yibei Li
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.32-33 글로벌지식마케팅경영학회
20.
2025.07 구독 인증기관·개인회원 무료
SPEECH VOICE CUES AND ENGAGEMENT IN TRAVEL LIVE STREAMING
Mengfan Li, Mingming Cheng
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.35 글로벌지식마케팅경영학회
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