THE INNOVATIVE ROLE OF AI FOR LUXURY BRAND STORYTELLING - koreascholar

논문 상세보기

THE INNOVATIVE ROLE OF AI FOR LUXURY BRAND STORYTELLING

Serena Rovai, Olga Nechaeva, Costanza Dasmi, Raffaele Donvito, Gaetano Aiello

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/441553

모든 회원에게 무료로 제공됩니다.

Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.26-27

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Luxury Industry Luxury Brandn AI Brand Storytelling Consumer expectation

저자

Serena Rovai(Excelia Business School, France)
Olga Nechaeva(University of Florence, Italy)
Costanza Dasmi(University of Florence, Italy)
Raffaele Donvito(University of Florence, Italy)
Gaetano Aiello(University of Florence, Italy)

같은 권호 다른 논문