BEYOND ‘LOUD’: HOW MINDFULNESS SHAPES INTRINSIC MOTIVATIONS FOR ‘QUIET’ LUXURY BRAND PROMINENCE - koreascholar

논문 상세보기

BEYOND ‘LOUD’: HOW MINDFULNESS SHAPES INTRINSIC MOTIVATIONS FOR ‘QUIET’ LUXURY BRAND PROMINENCE

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/441549

모든 회원에게 무료로 제공됩니다.

Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.19

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Brand prominence Luxury consumption Mindfulness Motivation Status consumption

같은 권호 다른 논문