REVISITING THE SUPERIORITY OF HUMAN INFLUENCERS OVER VIRTUAL INFLUENCERS: THE ROLE OF PRODUCT FRAMING AND INFLUENCER AGENCY ON CONSUMER TRUST - koreascholar

논문 상세보기

REVISITING THE SUPERIORITY OF HUMAN INFLUENCERS OVER VIRTUAL INFLUENCERS: THE ROLE OF PRODUCT FRAMING AND INFLUENCER AGENCY ON CONSUMER TRUST

Billy Sung, Athena Wei Chee Chong, Joanna Lin

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/441544

모든 회원에게 무료로 제공됩니다.

Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.14

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Virtual influencer Influencer agency Perspective taking Product framing

저자

Billy Sung(Curtin University, Australia)
Athena Wei Chee Chong(Curtin University, Australia)
Joanna Lin(Curtin University, Australia)

같은 권호 다른 논문