REVISITING THE SUPERIORITY OF HUMAN INFLUENCERS OVER VIRTUAL INFLUENCERS: THE ROLE OF PRODUCT FRAMING AND INFLUENCER AGENCY ON CONSUMER TRUST - koreascholar

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REVISITING THE SUPERIORITY OF HUMAN INFLUENCERS OVER VIRTUAL INFLUENCERS: THE ROLE OF PRODUCT FRAMING AND INFLUENCER AGENCY ON CONSUMER TRUST

Billy Sung, Athena Wei Chee Chong, Joanna Lin

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/441544

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.14

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Virtual influencerInfluencer agencyPerspective takingProduct framing

저자

Billy Sung(Curtin University, Australia)
Athena Wei Chee Chong(Curtin University, Australia)
Joanna Lin(Curtin University, Australia)

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