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FROM INTERACTION TO IMPACT: INVESTIGATING THE ROLE OF GENERATIVE AI IN FACILITATING CONSUMER WELL-BEING

Behzad Foroughi
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/441543
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
Generative AIConsumer Well-BeingHuman-AI InteractionAI-Driven ExperiencesAI-Augmented Decision Making
저자
  • Behzad Foroughi(I-Shou University, Taiwan)