FROM INTERACTION TO IMPACT: INVESTIGATING THE ROLE OF GENERATIVE AI IN FACILITATING CONSUMER WELL-BEING - koreascholar

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FROM INTERACTION TO IMPACT: INVESTIGATING THE ROLE OF GENERATIVE AI IN FACILITATING CONSUMER WELL-BEING

Behzad Foroughi

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/441543

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.13

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Generative AI Consumer Well-Being Human-AI Interaction AI-Driven Experiences AI-Augmented Decision Making

저자

Behzad Foroughi(I-Shou University, Taiwan)

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