THE IMPACT OF COUNTRY OF ORIGIN AND SUSTAINABILITY ON YOUNG CONSUMERS' PERCEPTIONS OF LUXURY GOODS - koreascholar

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THE IMPACT OF COUNTRY OF ORIGIN AND SUSTAINABILITY ON YOUNG CONSUMERS' PERCEPTIONS OF LUXURY GOODS

Serena Rovai, Aihoor Aleem, Costanza Dasmi, Olga Nechaeva

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URLhttps://db.koreascholar.com/Article/Detail/441541

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.5-6

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Country of Origin (COO)Sustainability Young Consumers Luxury Branding Consumer Perception

저자

Serena Rovai(Excelia Business School, France)
Aihoor Aleem(ISCTE – Instituto Universitario de Lisboa and Business Research Unit (BRU-IUL), Portugal)
Costanza Dasmi(University of Florence, Italy)
Olga Nechaeva(University of Florence, Italy)

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