VALUE-BASED SEGMENTATION OF YOUNG LUXURY CONSUMERS IN FASHION NFTS: PERSONAL AND LUXURY VALUE PERSPECTIVES - koreascholar

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VALUE-BASED SEGMENTATION OF YOUNG LUXURY CONSUMERS IN FASHION NFTS: PERSONAL AND LUXURY VALUE PERSPECTIVES

Hanna Lee, Yingjiao Xu, Md. Rafiqul Islam Rana

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URLhttps://db.koreascholar.com/Article/Detail/441551

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.21-24

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Segmentation Luxury value Personal value Purchase intention Luxury NFTs

저자

Hanna Lee(NC State University, USA)
Yingjiao Xu(NC State University, USA)
Md. Rafiqul Islam Rana(University of South Carolina, USA)

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