THE IMPACT OF VIRTIAL INFLUENCER ADVERTISING ON CONSUMERS’ PARA-SOCIAL INTERACTIONS AND PURCHASE INTENTIONS; THE MEDIATION ROLE OF SOCIAL CUES AND PSYCHOLOGICAL DISTANCE - koreascholar

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THE IMPACT OF VIRTIAL INFLUENCER ADVERTISING ON CONSUMERS’ PARA-SOCIAL INTERACTIONS AND PURCHASE INTENTIONS; THE MEDIATION ROLE OF SOCIAL CUES AND PSYCHOLOGICAL DISTANCE

Huei-Ting Tsai, Pin-Yi Lee

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/441552

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.25

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Virtual influencer Social cues Psychological distance Para-social interaction Purchase intention

저자

Pin-Yi Lee(National Cheng Kung University, Taiwan)
Huei-Ting Tsai(National Cheng Kung University, Taiwan)

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