SENSE OF AGENCY AND EFFECTIVENESS IN AI CHATBOT ADVERTISEMENTS: PERSONALIZATION, GRAMMATICAL SUBJECTS, AND CONSUMER PRIVACY CONCERNS - koreascholar

논문 상세보기

SENSE OF AGENCY AND EFFECTIVENESS IN AI CHATBOT ADVERTISEMENTS: PERSONALIZATION, GRAMMATICAL SUBJECTS, AND CONSUMER PRIVACY CONCERNS

InHye Kim, Yung Kyun Choi

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/441548

모든 회원에게 무료로 제공됩니다.

Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.18

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

AI Chatbots Agent of Information-seeking Personalized Advertising Privacy Concern

저자

Yung Kyun Choi(Dongguk University, Republic of Korea)
InHye Kim(Dongguk University, Republic of Korea)

같은 권호 다른 논문