BLURRING THE BOUNDARIES: GENAI’s ROLE IN SHAPING CONSUMER IDENTITY - koreascholar

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BLURRING THE BOUNDARIES: GENAI’s ROLE IN SHAPING CONSUMER IDENTITY

Ankita Misra, Tam Duc Dinh

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/441556

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.30

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Generative AI AI-mediated identity Digital identity Cultural hybridity Algorithmic identity Acculturation

저자

Ankita Misra(Monash University Malaysia, Malaysia)
Tam Duc Dinh(Monash University Malaysia, Malaysia)

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