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THE INFLUENCE OF AI-GENERATED ADVERTISING ON CONSUMER PURCHASE INTENTIONS IN LUXURY AND FASHION: EXPLORING BRAND MESSAGE AUTHENTICITY AND REPUTATION

Zeling ZHONG, Galina KONDRATEVA, Tatiana KHVATOVA
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  • URLhttps://db.koreascholar.com/Article/Detail/441554
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.28
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
Generative Artificial IntelligenceAdvertisingLuxury FashionConsumer ExperienceLuxury Brand
저자
  • Zeling ZHONG(EDC Paris Business School, France)
  • Galina KONDRATEVA(EDC Paris Business School, France)
  • Tatiana KHVATOVA(EM Lyon Business School, France)
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