THE INFLUENCE OF AI-GENERATED ADVERTISING ON CONSUMER PURCHASE INTENTIONS IN LUXURY AND FASHION: EXPLORING BRAND MESSAGE AUTHENTICITY AND REPUTATION - koreascholar

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THE INFLUENCE OF AI-GENERATED ADVERTISING ON CONSUMER PURCHASE INTENTIONS IN LUXURY AND FASHION: EXPLORING BRAND MESSAGE AUTHENTICITY AND REPUTATION

Zeling ZHONG, Galina KONDRATEVA, Tatiana KHVATOVA

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URLhttps://db.koreascholar.com/Article/Detail/441554

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.28

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Generative Artificial Intelligence Advertising Luxury Fashion Consumer Experience Luxury Brand

저자

Zeling ZHONG(EDC Paris Business School, France)
Galina KONDRATEVA(EDC Paris Business School, France)
Tatiana KHVATOVA(EM Lyon Business School, France)

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