GENERATIVE AI IN FASHION ADVERTISING: EXAMINING CONSUMER ATTITUDES AND BEHAVIOURAL RESPONSES - koreascholar

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GENERATIVE AI IN FASHION ADVERTISING: EXAMINING CONSUMER ATTITUDES AND BEHAVIOURAL RESPONSES

Courtney Chrimes, Charlene Gallery, Xiaoqian Shen

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URLhttps://db.koreascholar.com/Article/Detail/441547

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.17

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Fashion Advertisements Marketing Generative AI Consumer Behaviour

저자

Courtney Chrimes(University of Manchester, UK)
Charlene Gallery(University of Manchester, UK)
Xiaoqian Shen(University of Manchester, UK)

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