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UNDERSTANDING CONSUMERS’ PURCHASE INTENTIONS FOR AI-DRIVEN PRODUCTS ADVERTISED ON INSTAGRAM: A CROSS-GENERATION ANALYSIS
Mei Xuan Liew
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/441546
키워드
InstagramConsumer Purchase IntentionAI AdvertisementAdvertising ValueConceptual FrameworkGeneration Analysis
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