UNDERSTANDING CONSUMERS’ PURCHASE INTENTIONS FOR AI-DRIVEN PRODUCTS ADVERTISED ON INSTAGRAM: A CROSS-GENERATION ANALYSIS - koreascholar

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UNDERSTANDING CONSUMERS’ PURCHASE INTENTIONS FOR AI-DRIVEN PRODUCTS ADVERTISED ON INSTAGRAM: A CROSS-GENERATION ANALYSIS

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URLhttps://db.koreascholar.com/Article/Detail/441546

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.16

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Instagram Consumer Purchase Intention AI Advertisement Advertising Value Conceptual Framework Generation Analysis

저자

Mei Xuan Liew(Sunway University, Malaysia)

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