CONSUMER CHOICE OF RETAIL FORMAT IN THE OMNI-CHANNEL ERA: A TIME-OF-DAY PERSPECTIVE - koreascholar

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CONSUMER CHOICE OF RETAIL FORMAT IN THE OMNI-CHANNEL ERA: A TIME-OF-DAY PERSPECTIVE

Shinichiro Hata, Akira Shimizu

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/441558

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.32-33

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Consumer Behavior Retail Sector Omni-channel

저자

Shinichiro Hata(Keio University, Japan)
Akira Shimizu(Keio University, Japan)

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