UNFAIR OR FAIR? THE ROLE OF SERVICE ROBOTS IN CUSTOMER FAIRNESS PERCEPTIONS - koreascholar

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UNFAIR OR FAIR? THE ROLE OF SERVICE ROBOTS IN CUSTOMER FAIRNESS PERCEPTIONS

Jingyu Liu, Yibei Li

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/441558

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.32-33

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Service robots Fairness perception Customer engagement Tourism services

저자

Yibei Li(Zhongnan University of Economics and Law, China)
Jingyu Liu(Qingdao University, China)

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