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POWER OF SECOND-PERSON PRONOUNS: BOOSTING BRAND CONNECTION IN ONLINE ADS

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  • URLhttps://db.koreascholar.com/Article/Detail/442844
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
저자
  • Ser Zian Tan(Sunway University, Malaysia)
  • Argho Bandyopadhyay(RMIT University, Australia)
  • Wee Hong Loo(Sunway University, Malaysia)
  • Jessica Helmi(RMIT University, Australia)