EMOTIONAL PATHWAYS FROM POP-UP STORE EXPERIENCES TO BRAND LOYALTY AMONG GENERATION Z: A MULTI-GROUP ANALYSIS BY VISIT FREQUENCY - koreascholar

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EMOTIONAL PATHWAYS FROM POP-UP STORE EXPERIENCES TO BRAND LOYALTY AMONG GENERATION Z: A MULTI-GROUP ANALYSIS BY VISIT FREQUENCY

Jung Eun Bae, Jong Kuk Shin

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/443131

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.1318-1319

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Emotion Pop-up Store Experience Brand Loyalty Generation Z

저자

Jung Eun Bae(Pusan University, Republic of Korea)
Jong Kuk Shin(Pusan University, Republic of Korea)

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