BRAND EFFECTS IN THE ORGANIZATIONAL BUYING PROCESS: A COMPARISON OF THE SORTING AND RANKING STAGES - koreascholar

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BRAND EFFECTS IN THE ORGANIZATIONAL BUYING PROCESS: A COMPARISON OF THE SORTING AND RANKING STAGES

Yuichi Nagai, Yonghoon Choi

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442837

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.864

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Brand Effects of B2B Purchasing Organizational Buying Process Sorting and Ranking Stage Intangible Goods Consulting Services

저자

Yuichi Nagai(Doshisha University, Japan)
Yonghoon Choi(Doshisha University, Japan)

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